In the era of the industrial Internet, the way enterprises survive has undergone fundamental changes, and traditional industries have found the possibility to release value through the Internet. Traffic dividends, social dividends and innovation dividends are the three major dividends of the Internet era.
With the disappearance of traffic dividends from traditional channels and e-commerce channels, community economy, word-of-mouth economy and single-customer economy have become new traffic dividends. The Internet has reduced the cost of connecting people, and operators who have a community are equivalent to having a stable traffic entrance. The word-of-mouth economy is to transfer advertising fees and channel fees to consumers who like and trust products, and word of mouth among friends has become the key to solving the problem of product trust. Consumers' repeated purchases have become the biggest traffic dividend in this era, because the cost of obtaining this traffic is almost zero.
Different from traffic dividends, in general, social dividends are not the dividends of every company, only companies with good enough products can take advantage of the "east wind" of the Internet era. Enterprises should pay as much attention to doing as they do products, and the focus is the second product. After acquiring users, the process of constantly exploring how to meet the needs of users is an indispensable part between communication and monetization. Traditional enterprises should pay attention to small social networking platforms in the vertical category of the industry, and the demand can be concentrated on people with common characteristics, so as to achieve accurate promotion.
Innovation is the driving force behind the development of this society. As long as you always have the ability to innovate, you will always have the high gross profit brought by innovation. In the Internet era, an unstoppable trend is to redo all the goods in China with real innovation and ultimate efficiency!