Revealing the secret of Internet celebrity Dada: said that he bought a Rolls-Royce at the age of 25, and he was a micro-business celebrity, and the management trainee model was suspected of pyramid schemes

出品|三言Pro 作者|DorAemon

You should have seen a business female tutor Dada in the short video, she speaks very fast, and when it comes to traffic, her "rise" is even faster than Zhang Qi, and she is called the "female version of Brother Sea Cucumber".

Recently, on major short video platforms and social platforms, many bloggers broke the news that DADA was thunderous, and DADA was suspected of being suspected of pyramid schemes.

So, who is this dada? Is it a thunderstorm? What is her successful experience in starting a business? What are the "innovative points" of her monetization model? Is she suspected of pyramid schemes? 

grandfather自称25岁开上劳斯莱斯

It is known as the hottest female commercial IP in 2023

Some people commented that DADA is the hottest female business IP in 2023.

There are also various videos of DADA showing off their wealth, such as showing that he is 25 years old and working hard, and earning millions in college.

In the past year, hundreds of DADA slicing accounts have appeared on various short video platforms, and the content is all videos of her talking about how she has succeeded, various business insights, and sharing her outlook on life. I believe that everyone is the same as the author, and during this time, I have been swiping up to DADA's videos at every turn.

This is indeed the same as the live slicing model of "Crazy Brother Yang", but it is different from Brother Xiao Yang's monetization through slicing;

Known as the management trainees like Bentley, big G, Land Rover,

What is DADA's Management Trainee System?

In a video, dada introduced one of his management trainees who came to the company for a year and was happy to mention the Mercedes-Benz big G.

The author communicated with a DADA project leader and learned that the management trainee is a project in his company to learn the mode and technology of doing projects on the spot, and to learn and practice at the same time.

To become a management trainee, you need to pay different levels of fees according to your age group. $30,000 for those aged 18 to 35 and $50,000 for those aged 35 to 40.

Dada himself has posted a video to introduce the management trainee system. She said that at least more than half of the company's 400 people have no salary, and there is no basic salary, which is "profit sharing", and a lot of gold and silver. They come from all over the country and "start a business together" with the company, that is, "co-creation", which is the management trainee system.

The company recruits entrepreneurs from all over the country who want to do projects, change their fate, and participate in short video entrepreneurship, and everyone starts a business together. All of them receive dividends from the project, and as long as their project generates revenue, the company directly pays them dividends. The more you do, the more you earn.

In a video about his management philosophy, Dada said that his philosophy is "a lot of gold and silver, the company's senior management this year to mention two Bentleys, a Land Rover, just mentioned, is to give money." Shut up, don't chatter*, don't do it if you can't stand it".

At the same time, the company has six business lines, each of which has its own business division, and each business unit has an independent group.

Therefore, there is a clear promotion system for management trainees who come to the company. After the management trainee joins, he first needs to make more than 300,000 yuan of performance, and then he can start to bring two or three people to become a small team; as a small team manager, the management trainee can get the management commission, "can get the money of the facer"; after that, if he can do 1.5 million, 3 million, then he will become the boss of the business department, and then he can independently manage the IP; and then if he can do better, then he will manage the company's entire business line.

dada said that the company is a platform company, with a mature, independent project library and IP, management trainees can choose projects from the project library after coming, and the company provides professional and mature support in all aspects. Compared to traditional companies, entrepreneurs need to plan everything by themselves, such as office space, recruiting talent, etc. But here at DADA, management trainees only need to take the project to do the work, and the rest is handled by the company.

What does a management trainee do

Dada's slice account was completed with the help of management trainees.

According to netizens who broke the news, after becoming a management trainee, DADA will provide basic skills training for management trainees in editing short videos and operating accounts, and then provide management trainees with DADA's own videos, so that management trainees can build their own accounts and edit DADA's slice videos and send them to various short video platforms.

That's why there are hundreds of DADA slicing accounts on the web.

Offline classes are held regularly, nearly 5,000 yuan per person

Sanyan understands that DADA will hold offline classes all over the country every month, the main purpose is to teach entrepreneurs with projects and products how to do traffic; if there is no project in hand and no product, you can go to the class to learn how to pick a project and pick a good project, the registration fee for offline classes is 4980 yuan / person.

As for "whether offline classes are certain to be successful", the DADA project leader said that "there is no success or not, only whether it is done well or not".

According to a blogger who claimed to have signed up to learn DADA's offline classes, DADA will also recruit "private boards" in offline classes, and the recruitment standard is 40,000 yuan/person.

And the private board of directors is also very similar to other bloggers who pay for knowledge, which is to solve the pain point of the bosses' "poor information".

How much can DADA earn?

So, how much can DADA earn?

The bloggers mentioned above who have signed up to learn DADA offline classes have previously posted estimates of DADA earnings.

There are five main types of DADA income: offline classes, private board meetings, management trainees, escort consulting and project association. The blogger estimated based on an offline class he attended:

The offline class is 4,980 yuan per person, generally 600-700 people participate at a time, and the income of an offline class reaches 3 million yuan according to the calculation of 600 people.

In offline classes, 50 to 80 people usually sign up to participate in the DADA private board meeting, and the threshold for the private board meeting is 40,000 yuan/person, and according to the calculation of 60 people, the entrance fee of the private board of directors obtained by an offline class reaches 2.4 million yuan.

The blogger said that he knew that more than 100 management trainees had signed up, and according to the calculation of 100 people and 30,000 yuan per person, the registration fee for management trainees in an offline class could earn 3 million yuan.

DADA also provides project escort consulting services at a cost of 50,000 yuan per person, with about 30 people participating and an income of 1.5 million yuan.

Finally, there are project joint ventures, DADA has 6 major business lines, and each project has a monthly profit of about 1 million, so the monthly income is about 6 million yuan.

According to this calculation, the total income of an offline class can be about 16 million. And DADA holds an offline class every month, with an annual income of more than 100 million.

Alleged to be involved in pyramid schemes

What Dada was accused of being involved in pyramid schemes was her "management trainee system".

Recently, a netizen who claimed to have signed up to become a management trainee posted a video saying that he spent 30,000 yuan to become a management trainee, but not only can he make a lot of money as advertised by DADA, but also the management trainee is essentially a pyramid scheme model that pulls people's heads.

This netizen told Sanyan that after becoming a DADA management trainee, the other party will teach some knowledge of short video editing and operation, but it is impossible to really master the "cheats" of making money from it.

If you want to return to your capital, you can only do it by "pulling people's heads". Because for each recommended management trainee, you can get a 10% commission. That is, if you successfully recommend a management trainee with a stall of 30,000 yuan, you can get a commission of 3,000 yuan, and if you successfully recommend a management trainee with a stall of 50,000 yuan, you can get a commission of 5,000 yuan.

However, some netizens and bloggers believe that DADA's "management trainee system" is not a pyramid scheme, because whether it is a pyramid scheme still needs to be officially defined. In addition, after all, there are only a few people who can successfully make money, so it is the norm for most people not to make money. Therefore, the management trainees of DADA are more of a "leek-cutting" way.

He used to be a micro-business celebrity

Freshman earns his first pot of gold

He has set up a 10,000-person micro-business group and a 200,000-person micro-business team leader

The brand was involved in a false publicity case

In fact, DADA has also started in recent years, making knowledge paid content on short video platforms, selling courses and promoting how to monetize traffic. The author's investigation found that DADA first started as a micro-business.

In a video of dada, she revealed that she used to be called "Lily" before using the screen name "dada".

dada's earliest online name is "yeslily", and his real name is Mda, and he started as a micro-business. In an article about her, Dada said that she was inspired by a micro-business after she came into contact with a micro-business in her freshman year.

began to sell all kinds of beauty products and daily necessities in the school to earn the first pot of gold, and then began to build his own brand and become a successful micro-business. He has participated in the planning and operation of a number of popular models in micro-business circles, setting a record of recruiting 1,500 agents per month. He is currently the leader of the YES corps micro-business team (in 2016), with more than 5,000 agents.

Dada once posted a video to share his entrepreneurial experience. In 2013, because of the poor conditions of the school dormitory, I wanted to rent a house off-campus, but I was discouraged by lack of money. This makes Dada motivational to work hard to make a lot of money. It was also during this period that he came into contact with micro-business, and DADA found an opportunity to make money.

In 2013, DADA began to contact suppliers to sell daily necessities and daily necessities to school students, and earned the first 1 million in his life in just three months.

In 2014, Dada went to the United States to study, and after returning to China, he began to continue to do micro-business, and the product was to apply skin boosters. Relying on this water light injection, he earned the second pot of gold in his life in 2015.

However, due to the rapid development, the supply chain was broken, and tens of millions of dollars were lost at one time. However, it soon regained its strength, and since 2016, DADA has started to start anew and make its own brand, and in 2017, a micro-business team of 10,000 people has been formed.

Dada's self-description video shows that she started working on the "CVG brand" in 2017, initially starting out in Kuaishou. Since 2020, I have been doing Douyin.

In a promotional draft of the CVG brand in 2018, dada's profile is "a post-95 college entrepreneurship model, a well-known brand trader, the founder of the CVG brand, the leader of the 200,000 micro-business team under his command, and leading tens of thousands of agents to realize their entrepreneurial dreams". According to the article, CVG is affiliated to Chengdu Wuwei Wudu Technology Co., Ltd., which has a production base covering an area of 1.2 million square meters in Guangzhou, and uses cutting-edge scientific research technology to develop CVG probiotics to achieve easy weight loss without dieting.

A "probiotic bird's nest diet" product launched by the CVG brand advertises that it has good health care and weight loss effects, but in fact, it is completely a "three-no product".

Previously, it was reported that a consumer who purchased CVG's products and found out that it was falsely advertised, sued and received triple compensation.

According to a report by China Consumer Daily, in July 2020, Tang spent more than 3,000 yuan on the e-commerce platform to buy an order of a total of 20 cans of "CVG Probiotic Bird's Nest" products, and after receiving the goods, it was found that the product was only a solid drink, and there was no health care product or Chinese medicine standard. Therefore, it is believed that the product has no advertised effects such as "slimming and weight loss, cleansing and detoxification, lowering lipids and reducing blood sugar, preventing colds, and improving constipation".

Tang immediately complained to the Municipal Supervision Bureau, and sued the manufacturer of the product, Saimei Food Company, the trademark licensor Chengdu Wuwei Wudu Company, and the merchant Zhang to the court.

The court held that the goods purchased by Tang did not have the quasi-word of Chinese medicine or the quasi-word of food health, and did not belong to health food and medicine, and the merchant advertised on the product promotion page of the website that the product involved in the case had the effects of "cleansing the intestines and detoxifying, slimming and reducing fat, beautifying and nourishing the skin, improving constipation, preventing colds, lowering lipids and lowering sugar", etc., which violated the relevant provisions of the "Food Safety Law" and the "Advertising Law", and was a deliberate attempt to inform the other party of false information, or deliberately conceal the true situation, which has constituted fraud. According to the relevant provisions of the "Consumer Rights and Interests Protection Law", Tang's request for compensation of 10,032 yuan (3,344 yuan × 3 times) from the operator Zhang was in accordance with the law and was supported by the court.

In the end, the merchant who sold the so-called bird's nest product was ordered to refund the price and pay three times the compensation.

In fact, it is not difficult to see that this is the problem that often occurs when micro-businesses are "popular". Many people have been deceived by the three-no products sold by micro-businesses.

And in the videos that Dada is doing now, she will also "like to mention Dalao and Bentley" at every turn, which seems to be the inheritance of micro-business genes in her bones.

Is it thunderous?

Recruitment of management trainees has been suspended

Some accounts are set to private

Now, there are a lot of voices on the Internet questioning Dada's suspected pyramid scheme, and some netizens have posted screenshots of reporting DADA's live broadcast and some accounts being blocked, so is she overturned?

Indeed, whether the DADA model is a pyramid scheme or not needs to be certified by the relevant departments. But the author found that there are some changes to DADA.

The first is that the current recruitment of management trainees at DADA has been suspended. Today, the relevant person in charge of DADA and a netizen who broke the news confirmed to the author that the recruitment of management trainees has been stopped. As for the reason for the stop, the person in charge of DADA did not disclose, but emphasized that it was "temporarily suspended".

Secondly, the author found that some video accounts in the current DADA account matrix have been set as private accounts and cannot be viewed, and some video accounts have been suspended for a month, but the account updates on Douyin are normal. Overall, the number of accounts has decreased.

So the DADA thunderstorm is a bit of an exaggeration, but it does change.

Why are there "leeks" every year?

It has to be said that the "management trainee model" adopted by DADA is really an eye-opening new business model. Traditionally, those who pay for knowledge have to spend time and effort to build up their influence, attract traffic, and then talk about "cutting leeks".

But here at Dada, a higher level of "leek cutting method" has been realized, which is to let the "leeks" not only pay money, but also take the initiative to help Dada send slicing videos to expand its influence, so as to harvest more, in a word, to spend money to work.

Of course, this is indispensable for the temptation of Dada to promote the temptation of Guan Peisheng to mention luxury cars from time to time.

However, some of dada's other videos are still a bit dry, as for whether you can learn something in private board meetings and offline classes, it is a common problem of knowledge Internet celebrity classes: there is no standard. Everyone's situation may be different and their judgment may be different.

The author believes that it does not matter whether this model is a pyramid scheme or not, but why is it that in today's information age, "pie will not fall from the sky" is advertised everywhere, but there are still many people who believe that there is a way to "get rich quickly" in the world?

Make a multiple-choice question: Suppose there is indeed such a bull man, he has discovered a blue ocean that is bound to get rich, then what will he choose to do?

A Do it yourself and get rich.

B Advertise widely and let as many people as possible share the wealth together.

Congratulations to those who choose A, the logic is normal. Those who choose B, please wake up quickly and don't have such dreams. No matter how big the market is, no matter how big the blue ocean is, it is also limited, and the more people who share the cake, the less they will share;