The sales of the MPV market are declining, will you still buy these five cars?

With the increase in three-child families, MPVs have gradually entered the public eye, and the past 2023 can be regarded as the first year of MPV.

However, in the first month of 2024, the overall sales of the MPV market have come to a sudden brake, and the sales of some models have plummeted!

1. GAC Trumpchi E8

The car was officially launched at the Guangzhou Auto Show in November last year, with an official guide price of 209,800 to 239,800 yuan, and the price in the same level of the market is relatively close to the people, so it achieved 5,562 units after delivery in December, not only surpassing the Honda Odyssey in monthly sales, but also becoming the first sales volume in the medium-sized MPV market in December, but in January this year, its sales fell to 3,470 units, which is likely to be affected by the off-season of the market.

2. ZEEKR 009

As the only MPV model of ZEEKR, ZEEKR 009 is positioned as a high-end pure electric MPV, with an official guide price of 500,000 to 588,000 yuan, and the price is not cheap, it is basically maintained at a monthly sales of more than 2,000 units after listing, this data shows that ZEEKR 009 has been recognized by consumers in the market, but in January this year, the sales of the car plummeted to 704 units, and a large part of the reason is that the price is too expensive.

3. Hongqi HQ9

The Hongqi HQ9, which is positioned as a high-end luxury MPV, has been generally repercussed after its launch, with a price of 358,800 to 538,800 yuan. When the time came to January this year, Hongqi HQ9 compared with 1273 units in December last year, plummeted to 198 units, which made the already low sales directly worse.

4. GAC Trumpchi E9

In addition to the low sales of Trumpchi E8, the sales of another high-end MPV of Trumpchi have also declined - Trumpchi E9, the price of the car is 329,800 yuan-389,800 yuan, the car can be maintained at the level of 2,356 last year, but in January this year, the sales volume was halved, only 1,216 units.

A large part of the reason is that the product power of Trumpchi E9 and Trumpchi M8 is too similar, and the appearance of the two is basically the same, and the difference is only in the power Trumpchi M8.

5. Polar fox koala

The Koala model launched by Beiqi Jihu is the main parent-child car, priced at 121,800-169,800 yuan, and the sales volume gradually increased after the listing, reaching the peak of sales in December at the end of the year, selling 3,134 units, but in the blink of an eye, the sales of the car fell sharply, and only 92 units were sold in January this year, entering an unprecedented trough period.

Write at the end

Under normal circumstances, the end of the year is the peak season for car purchases, and car companies will frantically reduce prices and promote them to try to ensure that the annual sales target is achieved, so the higher the sales volume in December, the greater the sales gap in January of the following year, and it is normal for it to be unsatisfactory.

In addition, there is also a potential factor that the demand for cars before the Chinese New Year tends to come from lower-tier cities and rural areas, and these consumers are more inclined to choose traditional sedan or SUV models, mainly for family, practical and economical, and MPVs and other higher-priced, larger cars are not considered. With the increase in market demand and the arrival of the peak season for car purchases, the sales volume of the MPV market will definitely bottom out.

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