The live broadcast only raised 150,000 yuan for seven days and seven nights, and failed to save itself! Tianya community was filed for bankruptcy review, and "two or three billion yuan were not sold" before
Recently, Tianya Community Network Technology Co., Ltd. added a new bankruptcy review case, and the court handled by the Intermediate People's Court of Haikou City, Hainan Province. According to the final case, the company's unfulfilled amount exceeded 110 million yuan, and the unfulfilled ratio exceeded 98%.
On February 27, the official website of Tianya Community has displayed "Unable to access this page". It is worth mentioning that when you enter "donate" on the WeChat official account of "Tianya Community", the QR code and the description of "donation" pop up in the chat box.
The Tianya community webpage is inaccessible
It is worth noting that in April 2023, due to arrears of tens of millions of server fees to Hainan Telecom, Tianya Forum will be disconnected. According to reports, Xing Ming, founder and chairman of Tianya Community, revealed that the official live broadcast will be launched after New Year's Day this year, and the Tianya platform will be officially restarted 3 days later (the 25th anniversary of Tianya Community).
On the eve of the restart, it was filed for bankruptcy review
Previously, the live broadcast raised only 150,000 yuan for self-help
According to the enterprise investigation, on February 26, Tianya Community Network Technology Co., Ltd. added a bankruptcy review case, the applicant is Zhang Xin, and the economic court is the Intermediate People's Court of Haikou City, Hainan Province. Tianya Community Network Technology Co., Ltd. was established in April 1999, with a registered capital of 93 million yuan and a registered capital of 93 million yuan, jointly held by Xing Ming, Hainan Dawei Internet Investment Management Co., Ltd., and Dazi Yanyue Management Consulting Co., Ltd.
The risk information shows that at present, the company has a number of information on persons subject to execution, with a total amount of more than 10.51 million yuan, in addition to a number of consumption restriction orders and equity freezing information.
According to Zhongxin Jingwei, on April 1 last year, the Tianya community issued an announcement saying that technical upgrades and data reconstruction will be carried out in the near future, and the platform will be inaccessible during this period. Subsequently, some netizens found that they could not access the Tianya community.
The domain name of Tianya Community has been frozen due to the judgment of the relevant court, and at the same time, the server of Tianya Community was originally hosted by Hainan Telecom, but it has owed a huge amount of fees, and now the other party has stopped providing services.
Tianya Community issued an announcement on May 27 last year saying that Tianya Community did encounter difficulties in capital liquidity. Inadvertently formed investment losses and caused a serious setback in the transformation of Tianya community to mobile Internet. Although the subsequent disputes and lawsuits have been coordinated by multiple parties, they have not yet come out of the predicament, and in the past few years, they have further triggered a chain reaction such as bank loan interruption and high compensation for employee resignation, resulting in the overall liquidity crisis of Tianya Company.
At the same time, former employees such as Song Zheng (screen name Xiaohei), the former executive editor-in-chief of Tianya Community, and some senior Tianya netizens spontaneously organized the "Seven Days and Seven Nights, Restart Tianya" activity, and from May 28, 2023, through the Douyin "Restart Tianya" account for seven days and seven nights of uninterrupted live broadcast, all the funds raised by the live broadcast will be used to pay for the relevant fees required for the Tianya community to open the network, so as to help the Tianya community restore services to netizens. The Tianya community will fully support the event, and at the same time, it is also raising funds from various sources to restart Tianya.
However, due to lack of professionalism, only 150,000 yuan was raised in the end.
It has more than 130 million registered users
A single loss leads to a disruption in the flow of money
According to the Chongqing Morning News, the 90s of the last century was the era of China's Internet BBS forum, and Shuimu Tsinghua, Maopu, Tianya, Sohu Forum, and Sina Forum were launched one after another. When Tianya Community Network Technology Co., Ltd. was first established in 1999, the registered capital was 93 million yuan. At that time, Alibaba had just been founded, and Tencent had only been established for a year.
According to the data disclosed by Tianya, in 2003, Tianya had 3 million registered users, and the daily number of visits was about 20 million. At that time, there were only 79.5 million Chinese Internet users. Before the rise of the mobile Internet, Tianya, as the largest Chinese Internet community, had more than 130 million registered users and more than 250 million monthly users.
However, after 2010, the rise of new social platforms such as Weibo and WeChat has dealt a great blow to the Tianya community. Elite influencers and grassroots users have moved to the new platform, and Tianya is no longer a topic manufacturing center.
According to the cover news, at the critical moment of transforming the mobile Internet, Tianya's investment in the mobile Internet headquarters base was careless, resulting in huge losses, and the transformation layout to the mobile Internet was seriously frustrated.
This "failure" led to subsequent disputes and lawsuits. Although it has been coordinated by many parties, Tianya has not yet come out of the predicament. "In the past few years, it has further triggered a chain reaction such as bank loan breakdowns and high compensation for employee resignation, resulting in an overall liquidity crisis for Tianya Company. Xing Ming recalled during the seven-day live broadcast last year, "In the past, we had more than 1,000 employees at the peak, but now it has dropped to less than 100." ”
The rupture of the flow of funds has led to a series of problems in the operation of Tianya. Xing Ming revealed: "We may not be able to pay the salaries of our employees normally, and at the same time, we cannot afford to pay the network fees on the telecom side. But after all, old customers for more than 20 years, through negotiation and communication, it may be okay to default once or twice, but after more times, more and more arrears accumulate, to the point where it is impossible to negotiate anymore, and finally lead to network shutdown. ”
Xing Ming: When the "Tianya" was about to come out, the money was burned
There were people who wanted to buy it for two or three billion yuan
According to the Beijing News, Xing Ming once said that as early as 2014, when Kuaishou was just emerging, he noticed the broad prospects of short video and live broadcast business, and wanted to create a better platform than Kuaishou content. Xing Ming said that when the company was about to create a 'Tianya' similar to a video account after two years of research and development, it found that there was no money to burn.
Tianya has also invested hundreds of millions of yuan into the tourism e-commerce industry, acquired a number of tourism companies to build destination platforms, trying to subvert Ctrip, and has also introduced the blockchain model to optimize the Tianya content system, "We made a privileged prop Tianya drill at that time, and the evaluation in the industry was still very high, and many foreign companies are still exploring the field of web3." ”
Only by finding the breaking point in commercialization can enterprises be supported to carry out forward-looking exploration. It is a great pity for Xing Ming to miss the opportunity to commercialize the copyrights of a large number of novels in the forum. Xing Ming revealed, "Chen Tianqiao of China Literature Group has been approached many times to communicate, intending to acquire Tianya at a price of 2 billion to 3 billion. ”
It is worth mentioning that Chengdu Lingjing Network Technology Co., Ltd., a subsidiary of Tianya Community, established Tianya Selection (Chengdu) Technology Co., Ltd. in July 2023, and Tianya Good Things (Hainan) E-commerce Co., Ltd., a subsidiary of Tianya Community, applied for registration of the "Tianya Selection" trademark in the advertising and sales category in October 2023.
The Tianya community used to shine so brightly, and those days of all-night shopping at forums are gone. Just like netizens sighed, this is "the tears of the times, the tombstone of youth." ”
Editor|Wang Yuelong, Gai Yuanyuan, Du Hengfeng
Proofreading|Lu Xiangyong
Daily economic news, comprehensive top news, Zhengzhou Municipal People's Government website, public information, etc
National Business Daily