It is reported that Taote will fade out of the historical stage, and merchants are moving back to the Taobao platform one after another

IT Home reported on February 26 that Taote is an e-commerce platform under Alibaba, focusing on direct supply from the source and M2C model.

"LatePost" reported that merchants and products on the Taote platform have begun to move back to Taobao, and their products retain various data tags such as sales and evaluations. At present, some Taote merchants have been notified and are conducting migration tests one after another to optimize more details.

A Taotian employee who understands the inside story said: Taote merchants and goods will gradually move back to Taobao on a large scale. Taote's gradual merger back to Taobao began in 2023, and the whole process lasted a year.

IT Home noticed that in March last year, there were media reports that the Taote App had been half-abandoned and half-maintained, the investment in user growth resources had been greatly reduced, and most of the team's personnel and business had also been merged into Taobao.

In this regard, the relevant person in charge of Taote responded to the media that Taote has always insisted on direct supply from the source and cultivated the M2C model. This year, we will continue to increase the size of the industrial belt, and there will be more Xiaoer working directly in the industrial belt, which will bring some business adjustments, which is not a strategic change. The Taote App will continue to serve users well, and Taote will not be merged into Taobao.

Taote, formerly known as Taobao Special Edition, was officially launched in March 2018, but it did not receive enough attention from Alibaba's strategy, and it was not until March 2020 that Taote appeared in Alibaba's financial report for the first time. At the press conference of Alibaba's quarterly earnings report at that time, CEO Daniel Zhang positioned it as a "completely cost-effective and simple platform" serving "low-end users". Taote's glory came in 2020, when with the full support of Alibaba Group, Taote's users grew rapidly, and the number of active users exceeded 100 million at the end of the year.