The most expensive BYD in history, 1.68 million! Porsche 911 is not fragrant?

Today, BYD accounts for two hot searches. One is the persuasion of righteous and courageous car owners, and BYD rewards 200,000 yuan. The other is BYD's pure electric supercar Yangwang U9 on the market, priced at 1.68 million yuan. Put these two news together, the card of positive energy must be played, and at a very low cost, it has leveraged a large amount of public opinion. In terms of being a person and doing things, BYD won a win-win situation at the beginning. Counting BYD Qin's drop to 79,800, the first shot of the price war at the beginning of the year, and the price of A-class cars rolled up to a lower point.

Even the Cadillac CT5 of the B-class car also plummeted by 70,000 yuan, pulling the price to 210,000 yuan, and directly entered the field of Passat and Accord. The captain said that it is inevitable that the Passat, Accord, Teana, and Camry will be reduced to 150,000 yuan. Now, this progress is about to accelerate.

While fighting the price war, looking up to the launch of the U9 pure electric supercar allowed BYD to break the ceiling of pure electric vehicles in one fell swoop. In fact, looking up to the U9 is not the first Chinese pure electric supercar to be listed. The Haobo SSR released by GAC Aion is China's first million-level pure electric supercar, with a starting price of 1.286 million. But this car sold very little, mainly to reverse Aion's low-end online car-hailing image, and also to hit Aion's pure electric technology ceiling.

The SSR is not a successful product. It has not sold much or changed the stereotype of Aion's ride-hailing. To date, half of Aion's fortune comes from the ride-hailing market. Among them, Haobo GT, which mainly targets the market of more than 200,000 units, also has dismal sales, with monthly sales falling from 2,000 units all the way to hundreds, which is even worse than Nezha S.

The second pure electric supercar is the MG Cyberster released by SAIC. But the MG cyberster is an entry-level electric sports car, which is much cheaper than the Haobo SSR, with a starting price of only 319,800 yuan. It is benchmarked against BMW Z4, Ford Mustang, Toyota Supra, etc., entry-level fuel sports cars. Because the price is not high and the cost of trial and error is relatively low, the sales of the MG Cyberster are not bad, with monthly sales exceeding 300 units, far behind the BMW Z4 and Ford Mustang. But compared with the Porsche 718, there are still a lot of gaps.

The third one is the U9 released by BYD. Previously, Geely also launched the ZEEKR 001FR supercar, with a starting price of 769,800. But it's a hunting supercar, and it's still very different from looking up at the U9. However, the two are relatively close in terms of performance. Some people say that it is better to spend 1.68 million to buy Yangwang U9 than to spend 768,000 to buy Zeekrypton 001FRFR. That's the way to think about it. You will find that even in the field of electric supercars, it is still dominated by domestic cars, and no one mentions Porsche.

But in terms of design, ZEEKR 001FR is too conservative. When it comes to the field of supercars, the design of pulling wind is almost a necessary quality. Many people buy supercars, not to compete with professional drivers for track results, but to be strong enough to install a big B, showing wealth and personality, and making it convenient for bubble girls. From this point of view, looking up to the U9 is more advantageous. Moreover, the vast majority of girls can't even recognize the car logo, BYD U9's exaggerated design, pulling style and performance that is not inferior to the fuel supercar, selling 1.68 million, which is not excessive.

So, who's going to buy an all-electric supercar? Those who really buy supercars are the ones who are not short of money, and they spend money like running water. For the real rich second generation, the supercar is a toy. If you are tired of playing with a fuel supercar, you can also play with an electric supercar. Moreover, supercar gamers don't care about cost performance, but more about top technology and the trend of the times. The trendsetter just wants to stand on the cusp of the trend of the times. Porsche 911 is a fuel-powered sports car, they have long been tired of playing with it. On the contrary, the new aristocracy is more religious in the Porsche 911. Even those who have not bought a supercar will be more loyal to the traditional supercar.

The more people who have owned a BBA in the field of luxury cars, they don't care much about BBA and want to own an ideal L9. Where are the main potential customers for BYD to look up to the U9? It is those who already own a Porsche 911. Buying an extra U9 is just an extra pure electric supercar in the garage, Porsche 911, looking up to U9, changing to drive, which one is cool. Many owners who own an ideal L9 also own a BBA. Don't assume that these people only have one car at home, instead, many of them are families with more than 2 cars. Go out of the house, use oil, use electricity in the urban area, and share two cars, how cool is it?

Some people have to ask, are the Chinese so rich? In fact, this cannot be said to be particularly rich. It's just that in China now, two or even three generations have bought cars. The old fuel car is for my dad to drive, and the new electric car is completely affordable.

For BYD, looking up to the U9 not only bears the heavy responsibility of raising the height of the brand, but also really seizes the market orders of the Porsche 911. The poor have no money, so how can they promote consumption? The rich can only be made to pay for it. The original rich people, who could buy a Porsche 911, have already bought it. At this time, if you build a domestic fuel sports car and sell it to him, it will not be sold. But if you build a pure electric supercar, he may take out his savings and buy another one.

What does new energy vehicles bring to China? It is the upgrading of the whole industrial chain. Many people say, "Why are Chinese cars getting more and more expensive?" If you don't work hard, you can only buy BBA. This is a grossly misleading statement. Whether the car is expensive or not depends on its technical content and who it sells to. With a monthly income of 3,000 yuan, you can only buy a BYD Qin, and you can only go to online car-hailing. Otherwise, you can't afford it.

But is the 500,000 M7 expensive to sell to people with an annual income of 30 to 500,000 yuan? Is it expensive for BYD to sell the U8 to people with an annual income of 1 million? Will it still be expensive if the U9 is sold to a person with an annual income of 350,000 yuan? It is inevitable that Chinese cars will become more and more expensive. But cheap cars will also get cheaper and cheaper.

Strong strength, you can ask the world M9, look up to U8, ordinary people buy a BYD Qin Dmi, Chang'an Qiyuan A05, Geely Emgrand Hi· P, also live at home.

For the time being, the biggest contribution of trams is to bring down the price of gasoline cars. Buying a gas car, it's really cheap. Who would have thought that the Cadillac CT5 could drop 70,000?