Sales soared but performance suffered huge losses, and Huawei's strong support but huge losses of 10 billion yuan can be called a wonderful cialis

This is the 872nd original article on the front of new energy

Due to Huawei's brilliance after Q4, and the fact that orders have gradually been reflected in sales after entering 24 years, the market is also very much looking forward to Cialis's 2023 annual results, but after the performance forecast came out, it caused huge controversy, some people think that it is much higher than expected, and many people think that it is seriously lower than expected.

01

A brief analysis of the 2023 annual performance forecast of Cialis

According to the performance forecast, in 2023, it is expected to achieve revenue of 35.50-36.50 billion yuan, a year-on-year increase of 4.09%~7.02%, a net profit attributable to the parent company is expected to lose 2.10-2.70 billion yuan, a year-on-year decrease of 1.13~1.73 billion yuan, and a loss of 4.60-5.00 billion yuan after deducting non-net profit, a year-on-year increase of 3-700 million yuan. Among them, Q4 is expected to achieve revenue of 18.82-19.82 billion yuan in a single quarter, a year-on-year increase of 71.4%~80.5%, a quarter-on-quarter increase of 233.2%~250.9%, a record high in a single quarter of revenue, a net profit attributable to the parent company is expected to lose 410 million yuan - profit of 190 million yuan, and the net profit attributable to the parent company after deducting non-profit is expected to lose 1.59-1.99 billion yuan.

This performance is obviously much better than the brokerage forecast at the beginning of last year, which is also the basis for many people to say that its performance exceeded expectations, but objectively speaking, the performance forecast at the beginning of last year did not take into account the traffic frenzy brought by Huawei Mate 60, and Cialis timely included this wave of wealth and wealth, which had the greatest impact on the performance of Cialis last year, so it is not objective enough to use last year's performance forecast of the brokerage as a criterion for judging whether it exceeds expectations.

Looking at car sales, it is even more obvious, taking the current main model of Cialis as an example, the total sales of last year were 103,000 units, but Q4 sold 66,100 units, an increase of 117.4% year-on-year, and a month-on-month increase of 303.6%. If it weren't for the Mate60 to bring this wave of wealth, there is no doubt that Cialis would have suffered a huge loss last year.

With this splashing wealth, although the revenue has increased significantly, the net profit, especially the non-net profit loss, has increased, which is indeed much lower than the market's expectations.

Taking the median value of the performance forecast, the annual net profit loss was 2.4 billion, and the loss in the first three quarters was 2.3 billion, that is, the loss of 100 million in Q4, which is infinitely close to breakeven, which is obviously more in line with expectations. However, the annual deduction of non-loss of 4.8 billion, the first three quarters of the deduction of non-loss of 3 billion, that is, Q4 loss of 18 billion, even hit a record high in a single quarter, when the sales volume hit a new high, the deduction of non-net profit also hit a record high, which is obviously difficult to accept. For what reason, we can only wait for the official annual report.

This is also the reason why Cialis was ridiculed, he sold his soul and committed to Huawei, not only did he not make money, but he lost nearly 10 billion in 4 years, just like what was said on the Internet, he followed his eldest brother and starved nine times in three days. As a result, Huawei has been scolded by many investors as a vampire, saying that "the chrysanthemum factory is the industry paraquat".

However, such a comment is obviously unfair, if there is no Huawei, Cialis cannot have today, just a slightly famous fuel mini car manufacturer, what future can it have in the era of new energy vehicles, and the capital market will never give it the current valuation and market value, which is beyond doubt.

If there is no Huawei to never give up, there is no world, and it can even be said that the world is on fire, and it will slowly not work, but it is Huawei that almost treats it as its own son, especially Yu Dazui spares no effort to almost paste a Huawei logo, anyway, in the perception of consumers, the world is Huawei car, if there is no so, it is impossible to get to this day, and it is impossible for Dongfeng Xiaokang to really enjoy the current "Dongfeng".

But on the other hand, Q4's performance also confirms the market's concerns, in cooperation with Huawei, at present, Cialis is still the role of a foundry in general, Huawei is a mode of drought and flood protection, anyway, Huawei is making money, asking the world is not doing well, and the losses are all Cialis to the bottom.

For example, when a new model was launched a while ago, Yu Dazui said that "500 million yuan was spent on a comprehensive upgrade of the model", and it is obvious that this cost is from Cialis.

In the online transmission intelligent selection mode, the ratio of Huawei and Cialis is 1:9, and of Huawei's 10% share, 8% is the marketing cost of Huawei's channel, and 2% is the cost of technology licensing.

It also means that Huawei's software and hardware parts have to be counted separately, which can be regarded as a third-party supplier, and how to calculate the investment in product design and research and development, there is no public information, if these are all paid by Cialis, the current fierce competition in the new energy automobile industry, with the meager gross profit margin of Cialis, it is not easy to make a profit, and it can only be pinned on the continuous growth of sales to produce scale effects.

And there is the most worrying problem before the new energy front, the market now recognizes the industry only recognizes Huawei, once the cooperation with Huawei has changed, especially in the mode of intelligent selection, there are more and more models of cooperation, and the importance of the world has declined, will it have an impact on the long-term competitiveness of the world, or even seriously, the cooperation with Huawei is completely broken, can the world still have market attractiveness?

02

For the time being, there is no fear of being abandoned by Huawei

The answer can basically be said to be no, the market is chasing Huawei, not Cialis, which can be seen from the dismal sales of the tram brand Blue Electric promoted by Cialis.

Fortunately, the cooperative relationship between Cialis and Huawei, normally, will be a relatively long-term behavior, and it is likely to continue to occupy the C position in the smart selection model, from Huawei's point of view, it is very clear that Huawei's senior management is worried about global economic problems, and it is necessary to pass on the cold to everyone, emphasizing the cash flow and profitability of the project, choosing not to build cars, but hoping to become a supplier to the automotive industry, especially the new energy vehicle industry, to avoid huge investment, which is the reason for pushing the smart selection model.

In order to give other car companies a model to support Cialis, with more and more car companies cooperating, it seems that the importance of Cialis is declining, but other car companies can't hand over their souls to Huawei like Cialis, and it is naturally difficult for Huawei to give full support.

Compared with other independent brand manufacturers, Cialis does have no soul, but compared with the original Dongfeng Xiaokang, the current Cialis undoubtedly has more possibilities, after all, not everyone is Zhang Mazi, can stand to make money, the vast majority of people are kneeling to make money, not necessarily earned.

Statement: The article only records the author's thoughts, does not constitute investment advice, investment has huge risks, need to be cautious and cautious, I hope you treat your investment like decorating a house, don't let the time to pick a company is not as much as the time you pick furniture, you can repeatedly weigh small money, how to treat big money is so sloppy?