On the fifth day of the Lunar New Year, one of my popular headlines "The first in ratings, the Beijing TV Spring Festival Gala that comprehensively crushed the CCTV Spring Festival Gala, not just because of Dong Yuhui" ended in revenue, reaching 914.58 yuan. This income has created the highest record for a single article in Toutiao. I used to have 600+ earnings before, thinking that it was an insurmountable peak, but I never thought that during the Chinese New Year, I could write such a popular article and get the favor of Toutiaojun. I can't help but sigh that for those who write headlines with their hearts, Toutiaojun is the real God of Wealth.
This article has 1.558 million impressions, 263,800 views, 773 comments, 1502 likes, and a considerable number of forwards, favorites and shares, which shows that the article has indeed received great popularity. So what is the success of this article? I have summarized the following points.
The first is to grasp the hot spots. There are many topics that everyone is most concerned about during the Spring Festival. Around Chinese New Year's Eve, the topic of CCTV Spring Festival Gala is undoubtedly the hottest. There are many news angles around this topic, and the one that attracts the most attention is undoubtedly the programs and ratings of the Spring Festival Gala. After the Spring Festival Gala was broadcast, the reputation was not good, and people from all walks of life complained one after another. I don't want to follow the crowd, but chose a topic that won the reputation of the Beijing Spring Festival Gala and ranked first in the ratings, chasing hot spots but finding another way, which can attract everyone's reading interest.
The second is to insist on originality and write your own true feelings. Articles that can move people can't be fabricated out of thin air, only their own personal experience or real feelings can resonate with readers, the kind of articles that are worried about giving new words, or articles written with AI assistance, taste the same as chewing wax, can't empathize, and are destined to have no market. may be because I like Dong Yuhui, I watched the Beijing Spring Festival Gala with my family all the way, and I sincerely like the sketches and cross talk and other programs, and I feel that the fireworks in the Beijing Spring Festival Gala are stronger. So I felt it, and the writing was quite smooth, and the whole article was completed in one go.
The third is to follow the inner writing. Writing a hit article is, of course, gratifying. However, this success may not be sustainable. To be an ordinary person, the original intention of writing in Toutiao is mainly to record your own life, and by the way, communicate with friends on the same frequency on the Internet through articles, and share the beautiful moments in life. Therefore, there is no need to deliberately pursue the reading rate of articles, and there is no need to be kitsch for the sake of profit. Many popular articles have the same titles, such as winning hemp, laughing to death, and so-and-so laughing to death in the comment area. This way of taking shortcuts, even if it gets a hit, will lose the reputation of your article.
The high income of this article is also due to Toutiao's original reward policy starting from January 8 this year. Good original articles, check the original and first when publishing, you will get up to 2~3 times the reward. Toutiao rewards high-quality original articles, which is tantamount to opening a new era for those who write with heart and perseverance. The new era of headlines belongs to those who are really hardworking and talented, let's cheer together.