With the continuous enrichment of consumption supply, the way Chinese celebrate the New Year is also changing. Visiting bookstores, experiencing indoor sports, and traveling for the New Year have gradually become new choices for many people to celebrate the New Year. This Spring Festival, the diversified New Year has left more and more people with unforgettable memories.
In Zhengzhou, Henan Province, some bookstores set up in shopping malls have become good places for many citizens to relax. Many people like to order a drink, grab a book and enjoy their leisure time here.
The staff of the bookstore told reporters that the number of customers entering the store during the Spring Festival increased by 70% compared with usual, among which parents and children with parent-child reading, middle school students and college students were the main sources of customer flow.
In the indoor leisure sports halls of some shopping malls, a large number of sports enthusiasts experience archery, rock climbing and other sports here.
In a sports equipment store in a shopping mall, the reporter saw an endless stream of customers who came to buy ski equipment, mountain bikes and other sports equipment. The person in charge told reporters that the sales volume of various sports equipment during the Spring Festival increased by more than 50% compared with usual.
Reunions are not only at home, but also elsewhere. This Spring Festival, more than a dozen special trains take people through the north and south of the river to experience a different New Year's flavor.
On this double-decker train from Kunming to Lijiang, passengers from all over the world gathered together to celebrate the New Year on the train.
Compared with 2019, the flow of people traveling during the Spring Festival in 2024 has increased by 45%, and more than one-third of tourists looking for New Year's flavors in characteristic small cities are from first-tier cities. During the Chinese New Year, you can also be at sea, and nearly 4,600 tourists board a large domestic cruise ship to see the world, and there is more pride in the novelty. It is also a fashion to accompany the national treasure panda for the New Year, and the number of homestay bookings around the Chengdu Giant Panda Breeding Base has increased by nearly 10 times compared with the same period last year.
This Spring Festival, on social platforms, the search volume for "a new way to celebrate the New Year" exceeded 3.3 million, and intangible cultural heritage folk activities such as visa-free outbound travel, vacation surfing, and Chaoshan Ying song and dance ranked at the forefront of hot searches.
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