The battle of luxury cars in January: A6L sits firmly in the sales crown, Lynk & Co surpasses Mercedes-Benz E-class, and Zeekrypton 007 is a blockbuster
In 2024, China's auto market ushered in a "good start". According to the data of the Passenger Car Association, the retail sales of passenger cars in January were 2.035 million units, a sharp increase of 57.4% year-on-year, which shows that the public's spending power is higher than we imagined.
In the luxury car market, retail sales in January were 240,000 units, up 30% year-on-year. It is true that through this set of data, the consumption upgrade of the auto market as the main theme is really not groundless, but what is happening at this moment.
For example, the battle of limousines in January was full of highlights. First, the Audi A6L showed its dominance of the old and strong, with sales reaching 18,027 units in January, firmly occupying the top position in luxury car sales.
In fact, it can be seen from the Spring Festival holiday that the dominance of the Audi A6L is still solid. Especially in the vast third-, fourth- and fifth-tier cities and towns and rural areas of the "four provinces of mountains and rivers", driving an Audi A6L home is definitely a successful person in the mouth of the villagers.
It is true that when the Audi A6L can achieve the end market of more than 300,000 cars, coupled with its image and status as an "official car" that still exists in many places, then it is the choice of true fragrance. After all, the BMW 5 Series and Mercedes-Benz E-Class, which have less terminal discounts, sold 10,197 and 8,345 units respectively in January.
In addition to Audi, BMW and Mercedes-Benz leading the luxury car market in January, the rise of independent luxury brands is also a major attraction. For example, Hongqi H5, the sales of the car in January reached 14,865 units, which is the highest sales level in the past six months, and this achievement also beats the BMW 3 Series, which can be said to give the independent luxury car a long face.
It is worth mentioning that the Lynk & Co 03, the monthly sales of this car were 8450 units, although it was a little worse than the sales of the Hongqi H5, but this result was not bad, after all, it was better than the Mercedes-Benz E-class.
In addition, the Lynk & Co 03 can be regarded as the leader of China's high-end sports sedans, especially the 03+ TCR Cyan, which costs more than 400,000 yuan, is a real domestic light. In the era when high-end sports sedans are monopolized by foreign-funded car companies, it is indeed rare for Lynk & Co 03 to carry the banner of Chinese brands.
Compared with the fuel luxury cars mentioned above, there are not many new energy luxury cars that sell well in January. The leader is BYD Han, with 11,248 units sold in the DM-i and EV versions combined, 1,279 units more than the second-ranked Tesla Model 3.
The third new energy luxury sedan is the unexpected Hongqi E-QM5, whose monthly sales were 7,253 units, and it is not difficult to understand that this car sells well.
Then there are the two heroes of ZEEKR - ZEEKR 001 and ZEEKR 007, which sold 5,853 and 5,272 units respectively. Among them, ZEEKR 007, as the final car of the year launched at the end of last year, gave an unbelievable price in the industry, starting at 209,900, and the top configuration did not exceed 300,000.
At that time, many people in the industry bluntly said that ZEEKR 007 "called the king of heart", such a price with such a product force, it is obviously going to sales, and sure enough, in January, ZEEKR 007 won more than 5000 sales, making it very likely to become a new member of the monthly sales club of 10,000 units in 2024.
Traditional luxury brands represented by Audi, Mercedes-Benz and BMW still dominate the luxury car market, but don't ignore the impact of BYD Han, Tesla Model 3 and Zeekr, and look forward to greater changes in the luxury car market in 2024, because only the market changes drastically, and it is the majority of consumers who benefit.