After the Asian Games, how far is China's e-sports from the mainstream?丨ECO e-sports

The following article comes from ECO E-sports School, written by "ECO Krypton"

Entering the mainstream does not mean that the problem has been solved, and this kind of comfort does not belong to Chinese e-sports people.

Text / Meng Qiao

Ed. / Alvis Ray

In 2003, e-sports was officially recognized as the 99th official sport by the General Administration of Sports of China.

At that time, many practitioners felt for the first time that "esports may be stable".

In 2016, the Sports Information Center of the General Administration of Sport of China held the CHINA TOP National Cup E-sports Competition, which was also the first official e-sports event held in China.

At that moment, Chinese practitioners felt that something big could happen.

In 2018, IG won the first championship of the S competition for the Chinese e-sports major League of Legends. At the Asian Games in Jakarta in the same year, the Chinese team won two golds and one silver in the e-sports performance event.

Although these Asian Games events were not broadcast in China, they were enough to reassure the Chinese esports industry that their career had entered the mainstream.

In 2023, the Hangzhou Asian Games. E-sports was played as a medal event for the first time, and the broadcast signal of e-sports events also appeared on CCTV again. The first gold medal in the history of the official competition of the E-sports Asian Games, with 4 golds and 1 silver, was handed over by the Chinese national team.

So this time, can it really be said that it is done?———— at least in just two and a half months since the end of the Asian Games, this is the voice we hear the most.

But unfortunately, this kind of comfort never belongs to Chinese esports practitioners. The past 20 years have taught us one thing early: there may be many iconic events in esports in China, and none of them – not even the just-concluded Asian Games in Hangzhou – are worth our comfort and peace of mind.

If you want to objectively evaluate the impact of the Hangzhou Asian Games on China's e-sports industry, I think it is more like a "coming-of-age ceremony" for Chinese e-sports. After that, Chinese e-sports will be on a bigger stage, subject to mainstream scrutiny, and respond to the expectations of the upper echelons.

Source: Asian Games CCTV broadcast

Why did Chinese e-sports become adults after the Hangzhou Asian Games?

The first factor, through the key event of the Hangzhou Asian Games, a series of industry standardization was born in China's e-sports industry, inheriting the logic of society. These standards can make the industry break away from the small circle and walk in the society like adults.

For example, the Hangzhou Asian Games gave us the first in-depth understanding of the referee mechanism: it turned out that if you violated the rules in the Asian Games e-sports field, you would get red and yellow cards, in a five-on-five MOBA game, if there was a situation where "the player was sent off and there was no substitute", then the team would face a situation of finishing the game with a four-on-five finish, and before the results of a game officially took effect, technical officials were required to complete the steps of confirmation, registration and archiving of results......

Source: Contemporary Sports

For another example, the Central Station completed the production standard of the Asian Games e-sports event, which is also the first e-sports event production standard in the mainland. This standard is an important basic norm, which fills the gap in the production standards of events in the field of e-sports in China.

Also, before the game, we experienced the first test match of esports in Asia. Comprehensive project transition, network environment, anti-cheating, competition supervision, event security, team configuration, stage design, function room and circulation, basic hardware facilities, anti-doping testing, security management, epidemic prevention management. Twelve dimensions to ensure that the event runs as usual.

……

On the bright side, the gap in standards in China's esports industry has been partially filled by the Asian Games. The challenge is that the intervention at the national level means that esports will need to go through mainstream scrutiny from now on – and this scrutiny will be more rigorous and nuanced, which is a situation that Chinese esports has not experienced in the previous two decades.

To deal with this situation, it means that the Chinese e-sports industry is thinking about the underlying architecture and reshaping. What the esports industry has been pursuing over the past two decades is probably not the same thing as what the mainstream is looking forward to in the future. Because the country's expectations for the esports industry are by no means as simple as focusing on any one of the leagues.

In most cases, countries don't judge a player, a club, a league, or even an esports sport. Any esports event, or even esports itself, will be seen as a component of the state apparatus – and that's the first mental preparation to enter the house.

The formulation of the overall industry standard mentioned above is the first posture of China's e-sports to take responsibility in the post-Asian Games era. This means that before facing mainstream scrutiny in the future, the esports industry should first see itself as a whole, formulate holistic standards, and then accept the evaluation of society and the mainstream as a whole.

Source: Contemporary Sports

Some people may ask, for a long time in the past, the country did not pay as much attention to the e-sports industry as it did in the post-Asian Games era, and the industry was not equally thriving?

The essence of this question is to explore the need for the esports industry to integrate into the mainstream. Looking back at the history of esports in China, the foundation of this young industry is not as solid as it seems.

In 2002, the fire of Blue Speed almost burned the germ of e-sports in China, and in 2004, the State Administration of Radio, Film and Television issued a ban on online games and e-sports programs, and the program "E-sports World", which had just turned one year old, died. E-sports reappeared on CCTV, not long ago in 2023.

More recently, there is the "Measures for the Administration of Online Games". Although it is only a mere draft, it is enough to make the stock prices of related game companies plunge, and the CEO of Douyu is imprisoned, and the live broadcast industry is immediately put to the test.

For two decades, it seems that any wind and grass is enough to make the esports industry a big hit. And every proud milestone we have experienced in the past 20 years has failed to change that. And this is what happened before esports entered Asia, when the country and the mainstream had not yet fully entered the market.

图源：ChinaDaily

Because of this, Chinese esports needs to be integrated into the mainstream, and more importantly, recognized by the mainstream - which may sound paradoxical, but it is not. Because the above troubles have never come from the mainstream, but from esports itself. The most basic condition for becoming the mainstream is to be healthy and harmless in the most critical and prudent eyes of various groups of people and social levels.

The reason why the mainstream is wary of esports is because for a long time in the past, most of the behavioral logic of esports almost succumbed to traffic. Traffic naturally brings esports to today's prosperity, but traffic doesn't guarantee that it will appear in the right direction every time. And when it comes to running this business, the wrong traffic can lead to disastrous results.

At this point, the logic is smooth again.

The future of esports requires a mature, reliable adult who has demonstrated the ability to fight for national glory. At the same time, Chinese esports have also brought themselves into the eyes of mainstream regulators, exposing themselves to their evaluations in all aspects. Externally, prove yourself in an international, more serious arena. Internally, we will continue to develop standards and improve ourselves. Esports is integrated into the mainstream, which is an unshakable direction for the industry.

The Hangzhou Asian Games is such an opportunity - it does not solve any problems in itself, but is more like a debut of the Asian Games to trigger the reshaping of the underlying structure of China's e-sports industry. And in the end, it may be these thoughts that find and solve problems.

Source: Contemporary Sports

After the Asian Games coming-of-age ceremony, there are two topics worth discussing in China's esports industry at the moment.

First of all, it may be time to start a new round of discussion on the revenue model of the industry and think about the pros and cons of the fan traffic business.

In fact, this is not a new topic. E-sports has never lacked traffic, but it has still been cold in the capital market in recent years, which can more or less explain some problems.

Abandon part of the dependence on the fan economy to find new revenue points. This is a difficult thing for any esports event or club at this stage, but in the long run, it is a long-lasting, healthy and safe choice. In recent years, relevant state departments have intervened to rectify the Internet in accordance with the law. Among them, the chaos in the rice circle is one of the key rectification targets. The entertainment and media industries are also facing this problem, and e-sports is not the only one.

On the other hand, it's the players. It is gratifying that the competitive level and spirit of the Chinese players at the Hangzhou Asian Games are amazing. For example, Peng Yunfei's repeated drills for the torch relay ceremony, and Xu Bicheng's cherishing of the Chinese team's uniforms and athletes' identities are all clips that impressed the audience.

Of course, there are challenges. Chinese e-sports athletes have made a good start on the Asian Games stage, but they have also anchored the mainstream and the public's psychological expectations of e-sports athletes. In the post-Asian Games era, the public will only look at players with a higher standard of Hangzhou Asian Games e-sports.

However, not all fighters are as prepared as the two mentioned above. In the past, I would have put this down to the fact that the players gave up their studies prematurely in order to chase their dreams, and did not go through normal socialization training. And after the Asian Games coming-of-age ceremony, this rhetoric will be more like an excuse.

To some extent, the education of esports players is the most important issue in the short term - it can make the public really let go of their prejudices and accept the esports industry from the bottom of their hearts, perhaps only players can do it. The education of the players' personal cultivation and quality should become a daily routine and be implemented for everyone. After all, in the future, Chinese e-sports players will have more opportunities to wear national uniforms.

The debut of Asian Games e-sports is beautiful in itself, whether it is Chinese e-sports athletes or Chinese e-sports practitioners, their performance has played an important role in demonstrating the future of Asian Games e-sports. However, it is still the same sentence, the perfect curtain call of Asian Games e-sports actually raises more questions for the Chinese e-sports industry to a certain extent.

Entering the mainstream never means that the problem has been solved, but also the ability to withstand the mainstream scrutiny for a long time. This is why we believe that the greater significance of the Asian Games lies in the fact that China's e-sports industry has chosen to take on more responsibilities and march forward in a bumpy but broader future.

After the Asian Games, Chinese e-sports only came of age.

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