#我来唠家常#大年初五的隆重和热烈让很多人都忘记2月14日也是西方的情人节, push forward 5 years, Christmas, Valentine's Day and other Western festivals are faintly catching up with or even surpassing the signs of traditional Chinese festivals, why do pigs and sheep change color in just a few years?
In 2001, China joined the WTO (World Trade Organization), 1.3 billion people did not hesitate to jump on the giant ship of globalization, and the Western countries that occupied the luxury cabin early were also full of enthusiasm, happy to see a shy but full of tendons and flesh of the new members to sweat and contribute high-quality and low-cost goods. At that time, China was very enthusiastic about learning foreign languages (especially English), learning the rules of commerce and commerce in Europe and the United States, and breaking into Western-led parties, and the various festivals and celebrations originating from Europe and the United States were the best breakthroughs. From New Year's Eve at the beginning of the year, Valentine's Day in February, summer camp in the summer vacation, Halloween and Christmas at the end of the year, a considerable number of Chinese have obtained the benefits of poor information by being familiar with the celebration customs of these festivals and the process of related gatherings, thus driving more people to join them like cats and tigers.
After entering the new century, global e-commerce has risen, and Chinese e-commerce represented by a certain treasure and a certain east is even more slaughtered. The consumption power of traditional Chinese festivals is basically concentrated in the two major festivals of Mid-Autumn Festival and Spring Festival, and the main categories are concentrated in traditional tracks such as food and clothing. In the new era, how to enhance consumers' desire to buy has become the top priority for Chinese merchants, especially e-commerce, and Christmas shopping from the United States has become their source of inspiration. Thanksgiving Day in the West is the fourth Thursday of November, and Christmas Day is December 25, and the gap period during this period is originally the peak shopping season in the United States. In order to solve the inventory and stimulate consumption, various merchants have issued large discounts. Chinese e-commerce has also launched measures to stimulate consumption from November to Christmas, and the festival is the best gimmick and excuse.
Western Valentine's Day is celebrated on February 14 every year, which always coincides perfectly with our Spring Festival holiday, and women are the main group of consumers. According to relevant surveys, women's impulsive consumption is often relatively high, and Chinese women's equal rights are highly rated in the world, so all businesses must only seize the consumption explosion of this holiday, and the most direct and effective means is to infinitely enhance the symbolism and social atmosphere of Valentine's Day. Luckily or unfortunately, they succeeded, and the related spillover effect was that the niche Western Valentine's Day on March 14 and the traditional Chinese Qixi Festival in the mainland also became the new small consumption upsurge. Countless female friends compete to post grand gifts from their boyfriends or husbands in the circle of friends, while the other half empties their wallets and racks their brains to create so-called "romance" and "ritual".
Relive the glory of 11.11
With the continuous improvement of the degree of globalization in the mainland, the interest and freshness of the domestic people in foreign festivals have gradually declined, and various artificially made filters have begun to break. Everyone understands that Westerners like to express their feelings and like to give gifts to each other, but they also slowly know that a flower and a tablecloth are their normal social gifts, and expensive and rare are by no means the norm. In the so-called Christmas shopping and Black Friday, most of the purchases are family or personal necessities, which are not much different from our Spring Festival purchases.
The country is getting stronger, the people are gradually getting richer, our national self-confidence is recovering, and the traditional festivals and consumption habits of the Chinese are no worse than those of European and American countries, and they are more suitable for their own situations. The global economic development has come to a standstill, and the high growth rate has gradually returned to a normal state, and the additional foreign festival has lost its internal power and external assistance, and has basically returned to its rightful position. It's time to celebrate, to celebrate, to like what you like, and there is no need for a national fever festival event.