On February 14th, Dongfeng Yipai and Xiaohongshu joined forces to create a unique purple flash mob event with the theme of "Add Color to Valentine's Day" in Chuhe Han Street, Wuhan, with an ingenious limited-time "Absolutely Purple" visual street decoration, which instantly detonated the festive atmosphere of Valentine's Day and Lunar New Year, bringing different surprises and romance to young couples.
Dongfeng Yipai's first new energy ace - Zhiya electric coupe eπ07 made a blockbuster appearance at the scene, and simultaneously opened the Dading campaign, with an official guide price of 159,600-234,600 yuan (234,600 yuan is the price with optional full configuration). The popular actress Hanikezi helped out strongly, experienced the ultimate strength of eπ007 in person, and witnessed the opening of the ten grand gifts of Dading. In addition, all users who come to the event site to place eπ007 on the day will receive mysterious surprise prizes in addition to enjoying the top 10 limited gifts.
Yu Fei, general manager of Dongfeng Yipai Marketing Division, said that he joined hands with Xiaohongshu to hold the eπ007 event on Chuhe Han Street, which will allow everyone to experience the true charm of eπ07 "Zhiya Electric Coupe" at close range through a closer and easier way to get along. This event is another powerful pet fan after Dongfeng Yipai joined hands with Station B to create a New Year's Eve party and a "New Year's Greeting" Chinese New Year's Eve party, and it is also a new exploration of new energy brands to deeply link young users and "play together" in the real sense.
eπ007至美亮相 助力浪漫节日“e”式感
Purple has deep roots in traditional Chinese culture and is seen as a symbol of auspiciousness and happiness in some local customs and festival celebrations. Dongfeng Yipai has laid out a dreamy purple world in Chuhe Han Street, an iconic core business district that gathers Wuhan's top fashionable young hipsters and men, implying that the new car eπ007 will bring users a happy and beautiful car life and open a new chapter in brand development.
Embellishment of the purple "ocean", Chuhe Han Street is full of unique trends and romantic elements, which complement and complement the temperament of eπ007's "supreme beauty, wisdom and elegance". The event site changed traffic in seconds, and the grand occasion was unprecedented, breaking the circle and becoming the focus of the whole Wuhan, leaving unforgettable memories of celebrating the Year of the Dragon and Valentine's Day for the couples present.
As the absolute "C position" of the event site, the elegant shape of eπ007 is extremely eye-catching, attracting a large number of popular people to check in and take photos, and dominating the homepage of Xiaohongshu users. The popular actor Hanikezi incarnated as a new car experience officer, deeply unlocked the unique selling point of eπ007 on the spot, intuitively showed the details of the new car, and "planted" the audience with strength. At the same time, the users present actively participated in the Xiaohongshu topic of "adding some color to Valentine's Day", posted eπ007 beautiful photos, and won rich prizes. There were also climaxes such as energetic singing and dancing and a series of surprise interactive games at the event site, and various New Year's "hi-banging" benefits were wave after wave.
From the earliest "Shopping and Grass Guide" community product to today's "Life Search Engine", Xiaohongshu has always been a social platform for young users to gather and share beautiful content, integrating multiple circles and multiculturalism. During this year's Spring Festival, Xiaohongshu has become a note-taking and live broadcast sharing platform for CCTV's Spring Festival Gala, and jointly prepared a companion live broadcast "Everyone's Spring Festival Gala" to bring a new "New Year's flavor" to young people. This time, Xiaohongshu and Dongfeng Yipai, which came to the new frontier of the era for the courage to explore, can be described as an "e" hit and matched, resulting in a happy collision, which not only shortened the distance between the brand and users, but also provided useful inspiration for the industry's new car marketing and innovative practice paths and methods.
With the blessing of four hard core powers, eπ007 is multi-dimensional and eye-catching, and has extraordinary charm
Dongfeng Yipai is well versed in the preferences of young people to buy cars, and has the four hard core powers of "love beauty, intelligent inspiration, driving pleasure, and safety texture", which is undoubtedly the warmest and most romantic token of love on Valentine's Day.
The eπ007 has a restrained and elegant shape and a flamboyant personality, with a drag coefficient of 0.209, which is rare in the same class, and the lines are smooth and calm and powerful, attracting passers-by along the way to stop and admire. The eπ007 is also equipped with an electric rear wing, a reversible instrument screen, a butterfly shadow light blanket, and the whole system is equipped with frameless doors, hidden door handles, electric liftback tailgate, panoramic dome and other trendy equipment, and the only electric scissor door in the same class can be optionally installed, which completely meets the needs of young people in pursuit of individuality.
Equipped with a high-computing intelligent driving system integrating driving and parking, the whole car is equipped with up to 31 intelligent perception hardware, which can realize high-end driving assistance functions such as "high-speed NOA pilot assisted driving" and "LAPA over-the-horizon memory parking", and the whole system is equipped with L2 intelligent assisted driving and a large number of intelligent safety configurations.
In addition, eπ007 is also equipped with the only Dongfeng SOA intelligent cockpit in its class, which can realize multi-scene preset, use SOA electronic and electrical architecture technology to bring all intelligent configurations to the extreme, and open 38 service modules, 123 interfaces, and support more than 300 custom scenarios in the whole car. The car is equipped with a WANOS panoramic sound surround sound field, with up to 20 speakers in the car, bringing immersive luxury audio-visual, and equipped with the fastest intelligent interactive voice system in its class, and the intelligent equipment is fully full. With the blessing of software and hardware, it is not a problem to customize an exclusive smart cockpit for the other half on Valentine's Day.
eπ007 has the strong blessing of Dongfeng quantum architecture platform, Mach E power and other advanced technologies, equipped with the only electric four-wheel drive in the same class, the comprehensive power of dual motors is up to 400kW, and it only takes 3.9 seconds to accelerate from zero to hundred, and can achieve ultra-low energy consumption in the same class, and the range extension version of the model can reach 1200 kilometers with full fuel and full power, so that you can reunite with your lover faster without fear of long distances.
By creating a unique purple Valentine's Day in Wuhan Chuhe Han Street, the unique charm of the Dongfeng Yipai brand has been fully demonstrated. Well versed in the interest map of young people, Dongfeng Yipai has shifted the position of user interaction to mobile Internet platforms that young people love, such as station B, Douyin, Xiaohongshu, and Sogou input method. In the future, Dongfeng Yipai will continue to be committed to bringing more innovative and unique products and service experiences to consumers. The new car protagonist eπ007 of this event will also fully meet the expectations of young consumers, the new car has been opened, and you can enjoy ten limited rights and interests worth 58,800 yuan, and the follow-up will be officially launched in March, so stay tuned!