In the global hotel market, the power of brands cannot be underestimated. A strong brand can be a key factor in a hotel's success, bringing a steady stream of guests and market share to the hotel. With the continuous improvement of consumers' requirements for quality and service, hotel brands should not only provide high-quality accommodation experience, but also work hard in brand image and cultural connotation to meet the diversified needs of customers.
In recent years, the development of the global hospitality industry has shown a trend of diversification and personalization. On the one hand, large hotel chains continue to expand their market share through acquisitions and mergers to build global hotel brands, and on the other hand, personalized hotels such as boutique hotels and theme hotels are gradually emerging to meet consumers' demand for unique experiences.
Well-known hotel brands tend to have high visibility and customer loyalty, and consumers are more likely to be influenced by brand reputation when choosing accommodation, trusting the brand's quality and service standards. In addition, brand hotels are able to provide standardized service processes to ensure a consistent guest experience, while differentiating themselves from each other through distinctive design and service innovation.
The following is a brief inventory of the top hotel brands based on the "Top 50 Global Hotel Brand Value" released by Brand Finance. Intercontinental is ranked 10th on the list, with a brand value of about $1.2 billion. Founded in 1777, InterContinental Group is the world's largest and most widely distributed professional hotel management group, with a number of internationally renowned hotel brands such as InterContinental, Crowne Plaza and Holiday Inn.
Embassy suites ranked No. 9 on the list, with a brand value of about $1.4 billion, and Sheraton, one of Hilton's brands, ranked No. 8 with a brand value of about $1.6 billion. Marriott's premium hotel brands come in many forms, ranging from general commercial hotels to large resorts.
Double Tree is No. 7 on the list, with a brand value of about $2 billion, and Shangri-La, a fast-expanding upscale hotel brand from Hilton Group that is expanding around the world, is No. 6 on the list, with a brand value of about $2.1 billion. Headquartered in Hong Kong, China is the largest luxury hotel group in Asia and is regarded as one of the best hotel management groups in the world.
Marriott is No. 5 on the list, with a brand value of about $3.1 billion, and Holiday Inn, one of Marriott International's brands, is No. 4 on the list, with a brand value of about $3.7 billion. Originated in Memphis, Tennessee, USA, positioned as a mid-priced, high-standard service.
The Hampton Inn is No. 3 on the list, with a brand value of about $4.3 billion. Hilton's international mid-to-high-end business hotel chain, dedicated to providing friendly and reliable service, is No. 2 on the list, with a brand value of about $6.1 billion. Headquartered in Chicago, USA, it is the largest upscale flagship brand of Hyatt Hotels Corporation.
Hilton ranks first on the list, with a brand value of about $11.746 billion. The founder of Hilton Hotels Group is Conrad Hilton, and his motto for running the hotel industry is: "Are you smiling at your guests today?" In order to meet the requirements of customers, in addition to smiling everywhere, Hilton tries its best to create a system as complete as possible in terms of organizational structure, becoming a comprehensive service organization. Today, Hilton hotels can be seen in the world's major international airports and the heartlands and commercial centers of major cities.