文/fancy
Sooner or later, you'll have to pay it back!
Zhang Yimou is a big "national teacher", and the Spring Festival movie "Article 20" was left behind by a group of comedians like Jia Ling and Shen Teng, and even the cartoon "Bear Infested" was pressed on its head.
Say, "Whom is this anger coming from?"
The reason for this is that Zhang Yimou has to find it from himself.
During the Spring Festival last year, his "Man Jianghong" couldn't keep up with the box office because of its content, but he was scolded miserably.
Secondly, the starring Yi Yang Qianxi is a traffic café with a privilege controversy.
The acting appearance is also very urgent, and the accent also has a Japanese flavor, which was ridiculed for the entire Spring Festival.
But if you want to say that the worst overturn, it has to be our EMO director.
From his selection of people to the so-called exaggerated remarks in one shot to the end, they have been spoofed all over again.
"Man Jianghong" was originally pulled, and then compared with excellent seed players like "The Wandering Earth 2", it is even more useless.
Even the box office of "Man Jianghong" is suspected of moisture, otherwise it is really difficult for it to win the first place at the box office of the Spring Festival stalls.
Zhang Yimou's reputation plummeted because of this film, and until he returned this year with the new movie "Article 20", many viewers were rebellious and didn't want to buy it.
Moreover, "Article 20" is about the law, which seems quite depressing.
It's not that its subject matter itself is wrong, but the audience for the Chinese New Year wants to watch comedy pictures, so at this time, compared with "Article 20", Jia Ling's "Hot and Hot" and Shen Teng's "Flying Life 2" have become the audience's first choice.
On the other hand, Article 20 is in the wrong direction of marketing.
The early publicity was all overwhelming tear-jerking and pathetic effects, and the propaganda target also caught Zhao Liying's large traffic.
is clearly about the law on justifiable defense, but it makes everyone mistakenly think that the movie is about curing people with disabilities or abducting them.
The audience itself felt depressed about this movie, and after such publicity, they didn't want to go to the cinema to be educated.
However, after actually going to the cinema to watch it, the audience found that the jokes of "Article 20" are actually very dense.
The laughter is all on the actors such as Ma Li and Lei Jiayin, but as the leading actors, they have no sense of existence when they are promoted, on the other hand, the supporting role Zhao Liying is occupied on the front page, but the feature film scenes are not as many as Gao Ye.
may be for ordinary audiences, who originally didn't have much expectation for the movie, but found that the laughter was dense and pleasantly surprised.
But for those fans who only come to Zhao Liying, their sister has so few scenes, this is a fraud, how can they be happy?
When the crew finds out in time and wants to change the direction of marketing, #马丽演技#的话题被推上热搜.
It's just that it's too late to get here.
Most of the audience completed the preconceived idea, so that the filmmaker completely lost the best period of marketing.
knew this was the case, why bother in the first place, if it could be promoted according to the light comedy effect of the movie, why did "Article 20" need to be left behind by "Bear Infested"?
In fact, it is not difficult to find out why the crew made such a low-level mistake.
Last year, Zhang Yimou's "Man Jianghong" attracted the box office with traffic and strength, and the effect was obvious, and it was a success that even blind people could see.
However, today is different from the past, Zhang Yimou still wants to play the same game again, and the audience backhanded them a vulgar word.
Because compared with top traffic like Zhao Liying, Ma Li has more taste for the audience.
The crew didn't do this, which made the heroine Ma Li suffer a lot of grievances in the early stage of publicity.
Ma Li was pressed her head by a supporting role, and everyone complained for her, and they also resisted the operation of this movie.
In the end, this movie was left behind at the box office, and more importantly, it did not break out of the circle.
If you don't make any efforts in the follow-up, you will basically be at the bottom.
However, it is too early to tell.
At least there is no end yet, so there is no such thing as winning or losing.
Although Article 20 is full of "slots", these slots are analyzed one by one, but they have become its selling point.
For example, the theme of the rule of law is not as depressing as everyone imagines, but because of the light comedy effect, when the audience laughs, it is vividly taught a lesson.
If you look closely, you will also find that in the past two days of "Article 20", both the word-of-mouth box office and the attendance rate have reversed.
On the whole, "Article 20" still has hope to surpass the previous three films.
If you watch the speeches of netizens in the comment area, you are full of great confidence in this movie.
opened the comment area and saw these statements comparable to black fans for the leading actors, which was both sad and funny.
The movie has two major flows, one is Liu Yaowen, a little fresh meat, and the other is Zhao Liying, a three-time female supporting actress who is comparable to the heroine.
The two have a lot of traffic, and there are many black fans.
Their fans, in order to get everyone to watch "Article 20", did everything they could: "If you hate Liu Yaowen or Zhao Liying, then come and watch it." One of them was violently attacked by the school in the film, the other was bullied by bullies, the husband was in prison, the daughter was robbed, and the whole family was harassed to the end and almost jumped off the building. ”
In other words, when those black fans saw this, couldn't they be very relieved and shout refreshed?
The landslide-like statement provides a reverse marketing strategy for Article 20.
The forest is big, there are all kinds of birds, after all, no one can guarantee it, and there are really audiences watching the movie for the purpose of relieving their anger.
"Article 20" itself is a light comedy, but this stalk is far more funny than the jokes in the movie.
So don't worry about the genre anymore, it's absolutely right to watch it during the Spring Festival!