Just this morning
The cheerful sound of gongs and drums resounded through the festival avenue
Dragon Bao Fu Lion Celebration Chinese New Year Parade
Lively stage!
4 major theme series
19 parade phalanxes
About 100,000 citizens participated in the event
300,000 people watched it online
This visual extravaganza!
Zhang Hua, Vice Mayor of Shenzhen Municipal People's Government, Huang Wei, Secretary of Futian District Party Committee, Wang Liping, Deputy Mayor of Futian District People's Government, representatives of Shenzhen New Century Men's Basketball Team, Geely Technology, Futian District's key investment promotion enterprises, Futian Business District, and Yi Qunlin, a construction worker who played the piano in Huaqiang North Pedestrian Street and became popular on the Internet, attended the event.
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Take a look at the wonderful moments!
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01
"Break five" to welcome the God of Wealth
Futian's "Chinese New Year's flavor" atmosphere is full
In Chinese New Year culture, the fifth day of the first lunar month, commonly known as "breaking the five", expresses the good wishes of warding off evil spirits and eliminating disasters and welcoming auspicious blessings through gatherings, dragon and lion dances and other forms.
The Dragon Treasure Blessing Lion Celebration New Year Parade selects representative elements of traditional Chinese festival culture to create a strong "Chinese New Year flavor" for citizens who celebrate the New Year in Shenzhen.
To celebrate the Year of the Dragon, dragon and lion dances are indispensable. In the parade phalanx of the dragon treasure lion, under the blessing of the team members rolling, circling and jumping, the golden dragon sometimes tossed and leaped, and sometimes circled in a circle, expressing the good wishes of "the golden dragon and lion offer Rui, Wangding prosperous", and won the applause of the audience.
As soon as the lion team appeared, the festival avenue was instantly ignited, and in the vivid movement, flash, flutter, swing, whirl and leap of the lion dance, vivid cultural stories were vividly presented, and citizens raised their mobile phones to freeze the wonderful moments.
The British singing and dancing phalanx from Chaozhou, the counterpart of Futian Counterpart Assistance and Cooperation Area, has attracted fans with its strength, bright and colorful faces, distinctive costumes, earth-shaking shouts, and unrestrained and enthusiastic dancing, which is extremely rugged and heroic.
"Receiving the God of Wealth" is an important custom of the New Year's "Breaking Five", and the theme phalanx of welcoming the God of Wealth will be a modern interpretation of the God of Wealth in the traditional folk customs in the form of cosplay, so that the traditional folk customs will be rejuvenated.
"Futian is the capital of fashion, and I am very happy to be able to celebrate the Chinese New Year in the business district!" Miss Shi, who stayed deep for the New Year, in addition to her heartfelt praise, also put forward a suggestion, "I hope that such parades will be held more often, for a longer time, and on a larger scale, and the festival avenue parade brand will be 'out of the circle'!"
02
The image of the city is vividly marketed
"Come to the deep for the New Year" has gradually become a fashion
On the eve of the Spring Festival, Shenzhen launched a series of measures to promote tourism consumption during the Spring Festival to attract citizens to stay in Shenzhen for the Chinese New Year, and attract people from home and abroad to travel and spend in Shenzhen to celebrate the Spring Festival.
In this parade, the organizer organically combines the parade phalanx with the image of Shenzhen's urban area, moisturizes things and silently promotes the image of Shenzhen's supercharged city, modern city, consumption city, and urban area with mountains and seas, and effectively spreads Shenzhen's urban spirit of "daring to try, openness and inclusiveness".
In the parade, the "Ox Turns Everything" float, which symbolizes the spirit of the pioneer cow, integrates intangible cultural heritage paper-cutting skills and modern scientific and technological elements, interprets the dynamic demeanor of the pioneer cow, expresses the urban spirit of "pioneering, innovation, unity and dedication" in Shenzhen, and attracts citizens to check in and take pictures.
The "I Love This City" float shows the representative landscape of Shenzhen with gorgeous colors, unique shapes and artistry, which is in line with the theme of "Shenzhen people are here".
The "Fuqi Family" is designed based on the Macaques, Black-faced Spoonbills, Fiddler Crabs and Otters with Futian characteristics, and is the tourism ambassador of Futian District, and is nicknamed "Five Blessings" by the citizens. Large-scale inflatable devices such as Fuqi, Fulu, Fuchao, Fuyu and Fuyu are either naughty and humorous, or enthusiastic and hearty, or cold and stylish, or cute and cute, and citizens are scrambling to interact with the "Five Blessings".
Young fashion is one of the labels of Shenzhen. In this parade, the organizer organized the popular Hanfu phalanx, animation cosplay phalanx and magic clown phalanx to participate in the parade, which was popular among young people.
Some of them took photos and punched in with the two-dimensional anime characters, some interacted with clowns, and some citizens wore Hanfu, held an ancient book and held a fan, echoing with the Hanfu parade and traveling to ancient times.
Mr. Yang and his wife from Hefei, Anhui Province, came to Shenzhen for the first time to celebrate the Chinese New Year with their daughter, and the family watched the parade, "I felt the joy and excitement of the parade, and also learned about the history and connotation of Shenzhen, this Spring Festival is very exciting." Mr. Yang said.
During this year's Spring Festival holiday, the city's major scenic spots opened the "sea of people" mode, and with the theme activity of "coming to Shenzhen for the New Year" is in full swing, Shenzhen's tourism market has generally shown a steady growth trend. Coming to Shenzhen for the New Year and staying for the New Year have become the choice of many people.
According to statistics, from February 10 to 13, the city's key scenic spots received a total of 1,460,900 visitors, a year-on-year increase of 68.79%, and achieved an operating income of 83,881,400 yuan, a year-on-year increase of 24.98%. The average occupancy rate of star-rated hotels in the city was 57.39%, a year-on-year increase of 12.23 percentage points. From the first day of the Lunar New Year to the third day of the Lunar New Year, a total of 2.09 million people entered and exited the Shenzhen Border Inspection Station, an increase of 824.77% compared with the first three days of the Spring Festival last year.
03
Plant a good plane tree to attract phoenixes to perch
The relevant person in charge of the Futian District Culture, Radio, Television, Tourism and Sports Bureau, which hosted the event, told reporters that the "Longbao Fushi New Year Parade" adheres to the concept of "the government sets up the stage and the masses sing", sends an invitation to the society, and selects groups with different characteristics to join the parade.
In this parade, Geely Technology, which came in the name of "not far away", employees of Futian business district, and group cultural organizations in Futian District, used wonderful skills, beautiful dancing and loud singing voices to create a happy and peaceful atmosphere for the New Year while showing their own style.
The locomotive phalanx from Geely Technology, 12 racers drove Geely Technology's latest racing car on Shenzhen Festival Avenue, highlighting China's advanced manufacturing style and bringing everyone a shocking experience of strength and passion.
"Shenzhen Futian is a place of world attention, and this event has built a platform for us to show the style of manufacturing in a big country on such a platform, which is a rare opportunity! Thank you Shenzhen, thank you Futian!" said Mr. Luo of Geely Technology.
Since passing the selection, the choir has been engaged in intense rehearsals, parade the scene, and their singing of "My Motherland and Me" has attracted citizens to join in the chorus and sing the praises of the great motherland.
At the beginning of the Spring Festival, the Futian business district has started construction early and launched affordable promotional activities to provide protection for citizens to celebrate the Spring Festival. The five business districts of Shenzhen Festival Avenue show their respective corporate cultures with a vigorous demeanor.
04
"1+8" activity matrix
Create a special New Year carnival in Futian
During the Spring Festival, in order to create a New Year carnival that can be visited, traveled, played, enjoyed and colad, Futian District will promote the linkage of culture, tourism and business to build a "1+8" activity matrix and hold a series of activities to celebrate the New Year in Futian. In addition to the Long Bao Fu Lion Celebration Parade, 8 echoing activities were also held.
The New Year Building Light Show is lit up with thousands of lights, and the special edition of the Spring Festival with the theme of the Year of the Dragon "Brilliant New Era" shines; the City Love Dumpling Banquet invites citizens in the Chinese New Year to make dumplings and eat dumplings to get a good omen for the year; the Shenzhen-Hong Kong Tongqing Cross-border Tour customizes an exclusive City Walk route for Hong Kong people and Hong Kong visitors, and organizes Hong Kong Hanfu lovers to take the Red Fat Man Tourist Sightseeing Bus to check in Futian and taste the big pot of vegetables in the walled village; the five major parks in Futian simultaneously carry out the Spring Festival Park Fun Club, where citizens visit the market and watch performances in the park; The "Bay Area Blessed Full My Year" 2024 New Year Consumption Promotion Series will link up with the mainstream business districts in the jurisdiction to launch a variety of consumption promotion activities, and "Internet celebrity catering + leisure and entertainment" and "art and cultural exhibitions + life aesthetics" will open a one-stop New Year play for eating, drinking and playing in the Futian business district.
It is worth mentioning that during the Spring Festival, Futian District coordinated 10 large-scale commercial complexes and 20 brand hotels in the central area to carry out the "business district red see delivery" activity, and distributed 2 million yuan of cross-border consumption red envelopes to Hong Kong citizens.
Futian District also coordinates major business districts to create three major sections: "Futian New Year Gift", "Futian New Year Flavor" and "Futian Cloud Business District", bringing together various products such as home appliances, 3C digital, candy and Futian New Year gift packages, and you can "cloud buy" New Year's goods without leaving home on one screen.
As of 18 p.m., the single-day passenger flow of five commercial complexes, including Bonjour Center and Central City, exceeded 500,000 person-times and sales exceeded 20 million yuan, both hitting a new high during the Spring Festival.
Come to the deep New Year, wonderful in Futian
After watching the Dragon Treasure Fu Lion Celebration New Year Parade
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-END-
Edit | Xu He
校对 | 郑芳、魏鼎、王建交
Proofreading | Zhu Wei, Yang Sha
Executive Producer | Zheng Yongtao
Source of information | Futian District Bureau of Culture, Radio, Television, Tourism and Sports