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2023 U.S. iPhone User Profile: 13% from Android, indicating a decrease in appeal

2023 U.S. iPhone User Profile: 13% from Android, indicating a decrease in appeal

IT Home reported on February 15 that according to the latest report released by market research agency CIRP, the attractiveness of Apple's iPhone to Android users in the US market began to decline, and after experiencing a peak of 15% in 2022, it will begin to fall in 2023.

2023 U.S. iPhone User Profile: 13% from Android, indicating a decrease in appeal

According to data released by CIRP in May last year, 15% of new iPhone buyers in the United States in 2022 came from Android, a record high, and the average selling price was close to $1,000.

However, according to the latest report, the attractiveness of Apple's iPhone 15 series for Android users will begin to decline in 2023, with 13% coming from Android, down 2 percentage points from 2022.

2023 U.S. iPhone User Profile: 13% from Android, indicating a decrease in appeal

▲左侧为 iPhone 15 Pro / Pro Max,右侧为 iPhone 15 / Plus

According to Icon data, 13% of Android users will buy Apple's iPhone series in 2023, the same as in 2019, but still 2 percentage points higher than in 2020 and 2021.

The Samsung S24 series has been well-received since its launch in January 2024, and has even received a higher user satisfaction score than the iPhone 15 and 15 Pro, as reported yesterday.