2024 is destined to be an extraordinary year, with the increasingly fierce competition of domestic new energy vehicles, brands have moved towards multi-dimensional competition around "technology, products, services, prices, rights, and marketing". On February 14, on the occasion of welcoming the God of Wealth on the fifth day of the Lunar New Year and the celebration of "Valentine's Day" in the West, Dongfeng Yipai's first new energy ace - Zhiya electric coupe eπ07 officially opened Dading, with full sincerity, opened the curtain of competition in the car market in the Year of the Dragon.
Dongfeng Yipai eπ007 official guide price of 159,600-234,600 yuan (234,600 yuan for the price with optional full configuration), the new car launched a total of 4 models, the price is 200Pro extended range version of 159,600 yuan, 530Pro version of 166,600 yuan, 620Pro version of 179,600 yuan, 540 four-wheel drive Max version of 199,600 yuan. From now on, users who place a subscription can enjoy ten limited rights and interests with a total value of up to 58,800 yuan.
The starting price is only 159,600 yuan, and Dongfeng Yipai has entered the large new energy car market strongly
Since its debut, Dongfeng Yipai eπ07 has attracted much attention because of its class-leading configuration and outstanding young shape, and has received more than 10,000 orders in only 15 hours after the reservation was opened on January 18. The opening of eπ007 responds to user expectations with attractive prices and rights, and also declares to the market that Dongfeng Yipai will promote the competition in the auto market in 2024 to a new height.
The eπ007 is specially tailored for the new generation of young people, and opens the competition curtain of medium and large new energy cars with highly competitive pricing. The new car is mainstream but does not follow the trend, low-key but full of emotion, and has four hard core strengths of "love for beauty, intelligent inspiration, driving pleasure, and safety texture" to fully meet the needs of market users.
The eπ007 is introverted and elegant, with a flamboyant personality, continuing the brand philosophy of "simplicity and beauty", the overall body lines are smooth and calm and powerful, and the drag coefficient reaches 0.209, which is rare in the same class.
In addition to its high appearance, eπ007 also has advanced high intelligence performance, equipped with a high-computing power intelligent driving system that integrates driving and parking, and uses the black sesame intelligent Huashan No. 2 A1000 chip, with a computing power of 58TOPS. The whole vehicle is equipped with up to 31 intelligent perception hardware, which can realize high-end driving assistance functions such as "high-speed NOA pilot assisted driving" and "LAPA over-the-horizon memory parking", and all models are equipped with L2 intelligent assisted driving and a large number of intelligent driving safety configurations as standard.
The car is equipped with the only Dongfeng SOA intelligent cockpit in the same class, which can realize multi-scene presets, use SOA electronic and electrical architecture technology to bring all intelligent configurations to the extreme, and open 38 service modules, 123 interfaces, and support more than 300 custom scenarios in the whole car.
At the same time, eπ007 also has the only panoramic sound music cockpit in the same class, equipped with WANOS panoramic sound surround sound field, the number of speakers in the whole car is as high as 20, bringing immersive luxury audio-visual, equipped with the fastest intelligent interactive voice system in the same class, and the intelligent equipment is fully full.
Thanks to the strong support of advanced technologies such as Dongfeng quantum architecture platform and Mach E power, eπ007 has extraordinary power performance and ultimate driving pleasure at the same time, equipped with the only electric four-wheel drive in the same class, with a comprehensive power of up to 400kW and a 000-level acceleration in only 3.9 seconds, and can achieve ultra-low energy consumption in the same class, only 11.9kWh/100km, with a CLTC range of up to 620 kilometers for pure electric models, and a full fuel and full battery range of up to 1200 kilometers for the extended range models.
When the above configurations are combined in one vehicle, the competitiveness of the eπ007 is pushed to a new high, becoming a new reference system for car purchases in the medium and large new energy car market.
Ten high-value rights and interests, Dongfeng Yipai's "flower roll" marketing "roll" has reached a new height
Starting from February 14th, you can enjoy ten limited luxury gifts with a total value of up to 58,800 yuan when you place eπ007, such as the "price protection gift" of the annual insurance rights and interests, which preserves the value of the user's new car and eliminates the worries of tasting the new; the "financial gift" of 100,000 24 interest-free or 15% down payment low-interest ultra-long loan helps users buy cars at low cost; the basic traffic is free for life, and the entertainment traffic is free for 3 years (10G per month) "traffic gift", allowing users to enjoy the life of the car connection as they like; A total of 10 high-value rights and interests, such as "expansion gift" and "charging gift", each of which responds to the most real car needs of consumers, in order to bring tangible benefits to consumers through the "involution" of rights, marketing and experience.
This is also the reason why Dongfeng Yipai is people-oriented and always insists on walking with users: through two-way communication and leading consumer insights, it will bring better choices to all the cutting-edge talents of the era who have the courage to explore, and create a beautiful car experience of "derivation and infinity". Earlier, on the occasion of the release of the new brand concept, Dongfeng Yipai launched the topic of "oil and electricity dispute", allowing the media and consumers to deeply participate in the discussion of the best solution to the pain points of new and old energy vehicles, detonating the fermentation of public opinion, and bringing a new understanding to market users with the conclusion of "choose eπ if you don't stand on which faction".
Focusing on the brand's first product, eπ07, Dongfeng Yipai upgraded and launched the "G.E.T Crowd Testing Program", and carried out in-depth test drive activities in Beijing, Shanghai, Chengdu, Wuhan, Guangzhou and other places, inviting media and users to immerse themselves in it and fully experience the ultimate charm of the new car.
At the same time, Dongfeng Yipai also continues to expand its cross-border area, and joins hands with platforms such as Bilibili, Xiaohongshu, Douyin, Sogou and other platforms that young people like to gather to create wonderful brand experience activities, constantly enrich the brand vitality and connotation, and make Dongfeng Yipai a mainstream brand that truly plays with young people.
The choice to open Dading on February 14 is also the in-depth insight of Dongfeng Yi's life and preferences into users. During the Spring Festival and Valentine's Day, family, couples and friends gather to bring their own interactive topics, and the opening of eπ007 has captured the focus of consumers' attention and played with consumers online and offline. On February 14th, Dongfeng Yipai also cooperated with Xiaohongshu to hold a unique eπ007 purple flash mob event in Wuhan Chuhe Han Street.
It is reported that eπ007 will be officially launched in March, officially landing in the domestic mainstream middle and high-end market. The ultimate strength of eπ07 will bring a new experience of intelligent and green travel to more cutting-edge people. Without further ado, "e" plays the official mini program of Dongfeng Yipai to make a decision!