Recently, there is a popular saying in the mainland, "If you don't break eggs before a meal, you don't eat at all; if you don't break eggs after a meal, you don't eat for nothing." If someone asks "what is egg making and is it a delicacy," it can only mean that the person is "out." It is said that 1 in 10 people in the mainland are now playing with eggs, and this number is still increasing. Literally, the egg is "throwing a bomb", it is cool to listen to, what is the mystery of what is it hiding, how did it become a "social ticket", who and what force boosted it, and even replaced party artifacts like golf and Texas Hold'em?
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In the past two years, a card game has occupied many people's leisure time and has become the most popular form of mass entertainment in many places. According to incomplete statistics, there are 140 million egg lovers in the country, and more than 20 million people in Jiangsu and Anhui provinces alone often participate in various egg breaking activities.
At the end of the year, the egg breaking competition is also in full swing, and people from all over the country and all walks of life are participating.
Egg lovers Yang Shanshan:
"I'm an investor, when to attack, when to be patient, some of the manifestations of human nature can be reflected in the cards, which is more attractive to me. ”
Egg Whipping Competition Referee Wang Chunguo:
"I think the first reason for the popularity of the egg is the business district, everyone communicates with each other, understands each other, it is a competition between partners, there are countless combinations, and it is very entertaining. ”
Egg cracking has begun to rise in some parts of China, but most people still don't know what "cracking eggs" is.
Feng Jie, vice president of Suzhou Egg Association:
"Egg is a kind of poker intellectual sports game, the word "whack" in the northern region of Jiangsu is the meaning of throwing hard, in the original era when there was no threshing machine, everyone should break the wheat ears to the stone roll threshing, this action is widely spread, we call it whacking. ”
Eggs originated in the 60s of the last century in Huai'an, Jiangsu Nanzha Town, in the 70s of the last century, and the towns bordering Nanzha, as well as Sanyang Town, Baoying County, Yangzhou City, began to play eggs. By the late 90s of the last century, the popularity of eggs was more extensive, and Anhui and southern Jiangsu also liked this card game. In June 2014, "Huai'an Eggs" was approved as an intangible cultural heritage of Huai'an City, and the group of people playing "Eggs" began to grow.
Gu Yi, the writer of "Egg Breaking Competition Rules":
"The project originated in Jiangsu and developed in Anhui, but the city that has really been very successful from the promotion to the present is Beijing. Because of Beijing's special political geographical location, as long as any project is carried out in Beijing, the whole country may follow suit. ”
Since July 2023, there have been multiple peaks in the search volume of Doudan's search volume on the Internet, with the largest search volume in Beijing being Beijing, followed by Shanghai, Shenzhen, and Guangzhou. The sentence "not breaking eggs before a meal is equivalent to not eating; not breaking eggs after a meal is equivalent to eating for nothing", together with the eggs, from Anhui in Jiangsu Province to all parts of the country. It is predicted that within three to five years, more than 300 million people will be covered by egg hunting.
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"Last year's total number of egg breaking competitions exceeded 1,000, China has more than 100 egg breaking associations, there are more than 1,000 egg clubs, this is the latest statistics, equivalent to one-tenth of the Chinese people learned to break eggs, has become a popular sports project for everyone. ”
Feng Jie, vice president of Suzhou Egg Association:
"The youngest age of the contestants I hosted was 9 years old, and the highest age of the contestants was 77 years old in the same competition, which is close to 70 years old, which speaks volumes about the wide range of audiences, young and old. ”
Eggs using two decks of poker 4 people pair competition, win or lose to upgrade the way to carry out, the heart level cards can be "matched", after each game to win or lose, to "pay tribute", "return card", etc., compared with the popular poker games in the past, the play of the egg is richer, increasing the change and difficulty of the game, improve the fun.
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The entry threshold of the egg game is low, the rules are simple and easy to use, suitable for all ages, easy to learn, and its unpredictable way of matching cards and playing cards makes every game full of suspense and challenges. The unique charm of egg cracking has attracted more people to participate and has become a new choice for after-dinner entertainment.
Suzhou Egg Association Head Coach Zhou Gao:
"It's a sport full of uncertainty and unknowns, but it's also full of fun. The best masters and grandmasters will not necessarily win if they draw a bad hand. Many people who have just learned to break eggs can win even if they draw a good hand, which greatly enhances the player's sense of happiness and gain. ”
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"Egg Hacking is a very low-budget game. 1 table, 4 chairs, 4 cups of tea, 2 decks of poker. Many people can play for hours, chatting while breaking eggs, full of fun, full of chance, full of variables, it is a game with a low threshold and a high realm. ”
The popularity of the egg out of the circle also made the former card overlords of "running fast, double rising, and fighting landlords" gradually lose their mainstream status and become "not fragrant". Even in Sichuan, a "big mahjong province", the egg has also won a place.
Feng Jie, vice president of Suzhou Egg Association:
"This game is relatively light and simple, unlike mahjong, which also has to carry things, it only needs two decks of cards, so it can be quickly carried out in all kinds of people. ”
It is reported that during the winter vacation, an education group in Yichang, Hubei Province assigned a special winter vacation homework: let students learn to play "eggs", and set the egg project as the school-based curriculum for the new semester. This matter also sparked heated discussions.
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"I see that the school assigns the egg as a coursework, and the egg has a certain function for the child's intellectual training, but it is not the only one, and its value cannot be overestimated. All kinds of hobbies are good, and the country's promotion of healthy intellectual sports programs is worth promoting, and it doesn't have to be one way to replace all the others, and I don't think it's necessary. ”
As more and more people participate in egg hunting, "egg hunting" has been developed into more functions and uses than a simple entertainment pastime. For example, there is an old saying that "look at the character on the card table", which is also applicable in the egg.
Feng Jie, vice president of Suzhou Egg Association:
"There are all kinds of things that are needed for good character, such as forbearance, humility, decisiveness, and courage. Egg breaking requires people's spiritual interaction and communication, which can reflect a person's communication ability and collaboration ability. Therefore, we can understand that it is a tool to test the character of the person, and there is gradually this trend, a person can beat the egg, not only the IQ is very high, the emotional intelligence must not be low, people with both elements will be able to do things well. ”
Suzhou Egg Association Head Coach Zhou Gao:
"In this area of the Yangtze River Delta, many fathers-in-law use eggs to inspect their sons-in-law. When I inspect my son-in-law, I look at his compatibility, whether he has a sense of cooperation, his team spirit, his sense of competition, his bottom-line thinking, and whether he knows himself and his opponent and has an indomitable consciousness. ”
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Playing poker is a way of entertainment for the people in the streets, and sometimes it seems that it is not on the table, and the egg makes up for the "low-level image" of the playing card with its "intellectual needs", so it has the respect of the elite. It quickly became popular in politics, business, and academia, and became a "social artifact".
Feng Jie, vice president of Suzhou Egg Association:
"The egg is draped in a rustic appearance, but in fact it contains a very high-end atmosphere and high-grade heart, which can take root at the grassroots and can also go to high-end social groups. While this game has entered the grassroots people, it has also been welcomed by the upper class, and the two people have found a balance in this game, established a channel for communication and dialogue, and become a 'social artifact'. ”
Yu Mingyang, a professor at the School of Economics and Management of the University, can be said to have been dealing with the financial circle for most of his life, and he came into contact with the egg relatively early, with 15 years of experience in playing cards. In 2023, he was deeply touched by the explosion of eggs in the financial circle, and he also has his own unique understanding of "egg socialization".
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"I think it's better to play 'eggs' face-to-face, the first is that the feeling of getting the cards is different, and the second is that the feeling of face-to-face communication is better. Face-to-face communication is an indispensable way and platform, through the egg, we can understand a person's personality, understand the way this person thinks about problems, is a very good medium for in-depth cooperation and in-depth communication with people. ”
By playing "Egg Hunting", you can open up social circles with all walks of life, and "Egg Social" has now become a means of attracting investment and business negotiations, which is also the main reason why Egg Hunting is highly sought after in the financial circle.
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"Egg hunting itself is a kind of contest of wisdom, and you can find the joy of creativity and the joy of creation in such a game, so I think this is also the reason why elites like it. It is not only a stepping stone to investment, but also a stepping stone to making friends. ”
The essence of business negotiation is a contest between people's hearts, and egg hunting is an effective way to build communication and trust.
Many people in the financial circle, before negotiating, will play a few tricks to break the ice, shorten the distance, enhance the relationship, and understand each other. Some people will even judge the other party's integrity, ability, style, intentions, etc., by breaking eggs, so as to decide whether and how to cooperate.
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"The egg shows the ability to dominate resources, all strategies are determined according to the resources in hand to configure, the resources mastered are strong, the positioning is high, the resources mastered are weak, the positioning is low, you are the protagonist or a supporting role, whether you are active offensive or passive defense, it depends on the resources you master. Get a hand and manage the environment faced by the enterprise is the same, according to the environmental positioning, after the allocation of resources, it is necessary to clarify what the strategic goal is, which is the objective management. ”
Feng Jie, vice president of Suzhou Egg Association:
"Egg is a natural game between two people and two people, two people want to cooperate to play with the other two people, these two people need a lot of tacit understanding, need many years of combat experience coordination, it naturally needs more friendship than other games, combat skills to improve. In many social bureaus, you can quickly determine whether the person can cooperate with you by smashing the egg with one hand. ”
In recent years, China's financial environment is changing, and the objects of communication are also changing, and the social mode of the financial circle has gradually shifted from the once popular foreign games such as golf and Texas Hold'em to the Chinese games that are more preferred by Chinese people.
Feng Jie, vice president of Suzhou Egg Association:
"Bridge and Texas Hold'em, one from Europe and the other from the United States, and the egg is invented by us Chinese ourselves, and it is more suitable for us Chinese to play." ”
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"Egg is a group game, Go, chess, mahjong, and landlord fighting are all fought alone, and egg is a teamwork project, it is very suitable for team building, very suitable for building team trust in the egg, and building trust between cooperative opponents. ”
In addition to the financial circle, the egg is also a pandemic in the industry within the system.
Suzhou Egg Association Head Coach Zhou Gao:
"Party and government organs, public institutions and central enterprises, state-owned enterprises, private enterprises and listed companies in the process of recruiting personnel and talents, there have been indirect or direct problems related to the culture of eggs, through the egg to examine the basic quality of personnel, has become the consensus of more and more leaders and decision-makers. ”
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Eggs are bringing people from all walks of life together, from the process of playing cards to taste the state of life, just as a popular Internet Huai'an slogan said: Life is like eggs, you are not alone in the fight, don't only care about yourself. If you want to serve the table, you must not only have strength, but also learn to have insight into human nature, and at the same time have the spirit of collectivism. The Chinese cultural characteristics contained in the egg have made it a "social hard currency" that is widely popular among all walks of life.
Yu Mingyang, a Chinese marketing expert and author of "Egg Heart":
"Shanghai's eggs basically come from four forces. The first is the educational, scientific, cultural and health system, hospitals, schools, engineers, professors, and famous doctors, the second is the financial circles, the third is the chambers of commerce, and the fourth is the political circles. The game of egg cracking is very sunny and healthy, which is very suitable for advocacy. ”
Feng Jie, vice president of Suzhou Egg Association:
"The eggs reflect the strong collectivist spirit of our East, and everyone is really good. If a player only thinks about his own judgment, he will not be able to play cards. ”
Nowadays, the eggs that are both entertaining, intellectual, and competitive are not only popular in the financial circle, civil service circle, students, retirees and other circles, but also from a "game card" to a "sports card". In 2023, Egg Breaking will enter the 5th National Smart Games as an exhibition competition, which is a milestone in the eyes of many people, which means that the sports and competitiveness of Egg Breaking have been accelerated.
Feng Jie, vice president of Suzhou Egg Association:
"As a standard project of mind sports, this game must have a strict rule system and competition system in order to move towards a truly high-end competitive arena. So I think that the egg can go very far on the two roads of competition and fun. ”
If you beat the eggs well, it shows that you have brains; if you beat the eggs well, you will have a clear mind; if you are not afraid of frying the eggs, you will be bold; if you win, you will not squeak, which means that the city is deep; if you lose, you will not surrender, and you will have strong competitiveness. Today, as a new circle of social traffic password, the egg has attracted all types of friends, even foreigners living and working in China are deeply infected, and foreign students have begun to learn to play "eggs" in their spare time, and even joined the "egg club" in the university.
International student Will:
"We often play 'egg hunting' together on weekends, which is a great way to relax, enhance friendships with classmates, and learn about ancient oriental culture. ”
Gu Yi, the writer of "Egg Breaking Competition Rules":
"In a sense, if you want to go to the world, to the world, we have changed the 'egg' to 'the card', why do you think 'the card' is more appropriate, because now the Chinese abroad are in the place, have also begun to become popular, really do not rule out in the next few years some people say that the egg is China's bridge. ”
Where there are eggs, there are connections, and friends gather in their spare time to make eggs, in addition to adding a little happiness, there may also be some unexpected harvests waiting for you.
Many entertainment methods have been very popular, and the popularity has come and gone quickly, but it is rare for people to quickly become popular in various groups of people and places like Dangdan, which has been silent for many years. It even forms a sentence pattern, such as "if a codeword person can't break eggs", "if a fund manager can't break eggs", "if a novice in the system can't break eggs", etc., etc., etc., the emotions are mixed, what do you think?
Producer: Wang Ruixue
Choreographer: Yi Yan
Editor: Wang Jinjie