In 2023, Zhang Yimou will rely on Man Jianghong to counterattack his own box office, with a total box office of 4.5 billion yuan, not only becoming the champion of the Spring Festival stalls in 2023, but also the box office champion of Zhang Yimou's film director in his entire life.
However, Man Jianghong in 2023 won the box office, but the word-of-mouth was a failure. The production cost is as high as 500 million yuan, and it is ridiculed by the audience as a scene of killing a script, and the cost of less than 10 million is definitely money laundering.
In the face of the success of Man Jianghong's box office, Zhang Yimou said in an interview: "I don't care about other people's evaluations of my movies, as long as someone is willing to watch my movie, it can bring the audience some thinking and moving, I am already satisfied." As for the issue of word-of-mouth, I think every audience has their own aesthetics and values, and they have the right to make their own evaluation of the film. ”
Regarding the issue of production cost, Zhang Yimou also responded: "The level of production cost does not represent the quality of the film, we have invested a lot of energy and effort in this film, and we strive to be perfect in every scene and every detail." I believe that the audience can feel our intentions and sincerity. ”
Although Man Jianghong's reputation is controversial, its box office results cannot be ignored. This also makes Zhang Yimou more confident and determined in his future creation, and he said that he will continue to adhere to his creative concept, continue to explore new forms of expression and techniques, and present better film works to the audience.
Today, Man Jianghong has become one of the classics of Zhang Yimou's film works, and its box office results and influence have surpassed the film itself and become a cultural phenomenon. And for Zhang Yimou, after his success, he wants to be famous even more.
The accusation of money laundering and bad money is sad for Zhang Yimou, a fifth-generation director in China. Zhang Yimou, the only surviving fruit, is in his 70s, and directors of his generation have all withdrawn from the competition for the first-line Spring Festival stalls.
Feng Xiaogang, Chen Kaige, and Stephen Chow were even defeated, not only did they lose a mess at the box office, but even their word-of-mouth has been trampled underfoot.
Zhang Yimou, who is 74 years old this year, can still have a movie every year, from red sorghum, red lanterns hanging high, to Qiu Ju's lawsuit, and then to the hero of commercial films, ambushed on all sides, and the city is full of golden armor. and then to the main theme film, on the cliff, the striker. has been working the front line of fierce competition such as the Spring Festival, which shows its ambition and changeable style.
In the Spring Festival file of 2024, Zhang Yimou's Article 20 is too unexpected for everyone, I thought it was a bad movie, just like Man Jianghong, it was just bad money, but I didn't expect the word-of-mouth to go against the sky, and on the fourth day, relying on the audience's word-of-mouth to start a counterattack.
Unexpectedly, under the unfavorable situation of only 15.7% of the film schedule, under the encirclement and suppression of Jia Ling's hot and hot and Shen Teng's flying life 2, a bloody road was killed. The box office share reached 17.6%, which is also the fact that the Spring Festival movies of "Article 20" can continue to improve when the box office is lagging behind.
Last year, Man Jianghong was accused of water injection, the power of capital. This year, Jia Ling's hot and hot is also accused of water injection, the power of capital.
But one thing still needs to be pointed out, these films and directors who can work the front line, the capital behind them are all domestic stomps, and the film industry has to tremble, and there is no movie without capital.
In the final analysis, the word-of-mouth and box office of a movie still depend on the movie's audience. Even if capital wants to feed you feces, you have the right not to eat it.
Therefore, history is still in the hands of the masses, capital is accustomed to seeing the wind and steering, and the course of history is still in the hands of the broad masses. Over the years, there are still those who rely on word-of-mouth to counterattack the first and second places.
For example, in 2023, Guo Fan's Wandering Earth 2, which has a good reputation, and Wu Ershan's Fengshen 1, have achieved very good results, which is also one of the evidences after the audience's word-of-mouth fermentation. If everyone doesn't watch bad movies, there will naturally be fewer bad movies. As long as you don't open your mouth and don't pay out of your pocket, capital can't forcibly feed you, right?
In the 2024 Spring Festival, Zhang Yimou's "Article 20" will once again become the focus. The film was not favored by the outside world before its premiere, and was even predicted by some people to be a "bad movie", but after its release, word of mouth received rave reviews.
The movie "Article 20" tells the struggle and growth of an ordinary person in the face of difficulties, with sincere emotions and a compact plot, which makes people can't help but be moved. Unlike Man Jianghong, this movie pays more attention to emotional expression and character building, making it easier for the audience to resonate.
On the road of counterattack of "Article 20", the audience's reputation played a decisive role. On the fourth day of the movie's release, audiences shared their viewing feelings on the Internet, and received rave reviews. With the spread of word-of-mouth, more and more people began to pay attention to this movie and went into theaters to watch it.
Under the unfavorable situation of only 15.7% of the film schedule, "Article 20" gradually came out of the trough with the audience's word-of-mouth. Despite facing the encirclement and suppression of strong opponents such as Jia Ling's "Hot and Hot" and Shen Teng's "Flying Life 2", "Article 20" still fought a bloody way. The box office share reached 17.6%, becoming a dark horse in the Spring Festival movies.
This success once again proves the importance of word-of-mouth among viewers. Like the films of Man Jianghong and Jia Ling, the audience has their own aesthetics and values, and they have the right to make their own evaluation of the film. And when the audience resonates with a movie, they will support the film with their actions, thus prompting the film to achieve better results.
Zhang Yimou once again proved his directorial strength and creative talent with "Article 20". Although this film is very different from Man Jianghong's style, it is no less fascinating. This also makes people look forward to Zhang Yimou's more excellent film works in the future.
In conclusion, the success of Article 20 once again proves the importance of audience word-of-mouth. As long as the audience is willing to like, share, and recommend a good movie, it can promote the movie to achieve better results. And as the audience, we must also remain vigilant, not blindly follow the trend, and use our own aesthetics and values to choose excellent film works. Only in this way can more good films be noticed and recognized, and promote the healthy development of the Chinese film market.
Although Zhang Yimou was stigmatized for marrying a coquettish wife and giving birth to a child, he was at least fined more than 7 million yuan, but in the film industry, he really has nothing to say.