Author: Zuo Jie, Li Juan, Zhang Luojing
"Friends who enter the live broadcast room, you can take a look at our succulent, the color of the succulent is different in each season, and now the color of the succulent is starting to become more beautiful this season. On February 8, when the reporter walked into Wang Lijuan's succulent greenhouse in the 5th Company of the 70th Regiment of the 4th Division of the Xinjiang Production and Construction Corps, she was promoting "succulent" plants to customers through a live broadcast on the Douyin platform.
There is a popular saying in the "meat dough circle", "It is better to eat no meat than to live without meat". With its charming appearance and cute appearance, the small flesh has captured the hearts of many consumers. In Wang Lijuan's greenhouse, hundreds of pots of fleshy "elves" of different colors and flesh are neatly placed on the cultivation rack, exuding a charming aroma.
For how to raise a lot of meat, Wang Lijuan has her own "Meat Sutra".
In the process of communicating with customers, Wang Lijuan carefully moved out the succulents that needed to be watered, and poured water into the pots little by little. Wang Lijuan said that succulents are actually relatively drought-tolerant, and can survive with only a small amount of water, and are easy to "drown" if there is too much water.
"At first, I came into contact with the succulent farming industry out of my own interests, but slowly, I found that there were no large-scale succulent breeders in the group, and I felt that this was a good opportunity, so I began to prepare to build my own succulent greenhouse. Wang Lijuan said.
In 2020, Wang Lijuan invested 160,000 yuan to build a succulent greenhouse, and she was not only satisfied with the market of the group field and the surrounding towns, but set her sights on live broadcasting. Wang Lijuan posted information about the sale of succulents on the Internet through e-commerce, Douyin and other platforms, and soon attracted a large number of customers.
"We broadcast live for an average of 2 hours a day, and the popularity of the live broadcast room can reach thousands of people, and the turnover is about 2,000 yuan. Wang Lijuan told reporters: "In a year, our live broadcast income is about 200,000 yuan, and our offline income is about 80,000 yuan. ”
The abundant succulent varieties and relaxed and witty live broadcast style have firmly retained a group of loyal fans for Wang Lijuan's account.
"I learned about this place through Douyin, and after I came, I saw that there are many varieties of succulents here, and the colors are also very bright, and it is also good to buy a few pots of succulents as a New Year's gift for relatives and friends. Sun Lele, a customer from Yining City, Ili Kazakh Autonomous Prefecture, said.
On February 7, in the succulent base of He Pan of the 66th Regiment of the Fourth Division, Chihuahua, Ji Haoyue, and Ruby ...... Hundreds of species of succulents are growing vigorously, and the shed is full of spring.
7 years ago, out of interest, He Pan began to contact succulents, and the cute body and the market potential behind it made He Pan germinate the idea of planting succulents. So, he went to Shandong and Yunnan to learn the cultivation and management technology of succulents, and after coming back, he built a succulent base in the 66th Regiment of the Fourth Division and began his entrepreneurial career.
From the initial retail, it has slowly developed to take the wholesale route, and the good quality and service have made He Pan's succulent base more and more famous. "I started my business last year, and I sold 10,000 pots in the first year, and the sales were about 50,000 yuan. I plan to go to Yunnan for another month this year to study and introduce some new varieties. He Pan told reporters.
Speaking of this year's plans, He Pan is full of confidence: "Considering that there are fewer places for entertainment in winter, I also plan to build a camping base for everyone to enjoy flowers and carry out parent-child activities." ”
Reporter's Notes
Succulent industry entrepreneurs and live broadcast "new farmers" constitute the new force of rural revitalization in Kedala City, the fourth division, turning hobbies into careers, these "new farmers" give full play to the advantages of local characteristic resources, and combined with the latest marketing methods, to achieve the goal of increasing income and getting rich, but also make these "succulent gardens" more beautiful and charming.
Source: The Fourth Division of the Xinjiang Corps, Kekedala City Rong Media Center
Editor: Dang Yanli
Review: She Guanghui Cui Kai