According to the data of Lighthouse Professional Edition, as of 10:21 on February 13, the total box office of the Spring Festival stalls in 2024 has exceeded 3.8 billion yuan.
"Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" are temporarily among the top four at the box office of the Spring Festival, among which "Hot and Hot" is the most eye-catching, with a cumulative box office of more than 1.3 billion yuan, which is also Jia Ling's second director and starring work after "Hello, Li Huanying".
From 2013 to 2023, the proportion of the top two films in the Spring Festival box office will remain at 60% to 80% of the box office.
The agency estimates that the box office of the Spring Festival stalls in 2024 is expected to exceed 6 billion yuan.
This year's Spring Festival file, both ordinary audiences and professional fans highly recognize the quality of the film, and four movies have been rated by professional rating websites with a high score of about 8 points, and their reputation on online platforms is also good.
According to the big data of ticketing, residents of third- and fourth-tier cities have become the main force of film consumption, and their share of the total box office is more than half, reaching 54%.
The proportion of family moviegoers has also increased significantly, with the proportion of three or more people watching movies in groups of 27% from less than 20% in the same period last year.