Text: Understand the original Chedi Cai Limei
A few days ago, according to foreign media reports, BYD will land in the South Korean market as early as the third quarter of 2024, which is also the first time that BYD has launched an electric passenger car in the country.
Source: ETNews
According to industry sources, BYD is preparing to launch at least three passenger cars in South Korea, including an electric midsize sedan. To this end, one of BYD's new vehicles is undergoing performance certification evaluation by the Ministry of Environment of South Korea. This is a preliminary effort for BYD to launch in the country, with the aim of securing state subsidies for its electric passenger cars. An EV industry source said, "We are looking for dealer cooperation centered in Seoul so that the new car can be exhibited in July." ”
The report pointed out that if BYD launches electric passenger cars in the second half of the year, it will inevitably compete with Hyundai, Kia, and Tesla in the Korean market. BYD previously launched electric buses and electric trucks, and with the introduction of electric passenger cars, it is expected to accelerate its penetration in the South Korean electric vehicle market.
Since 2024, BYD's overseas layout has been in constant news
It is worth mentioning that since 2024, BYD has been in the news of its overseas layout, and has made every effort to promote the sale of cars and the construction of factories around the world.
For reference, BYD officially entered the Japanese passenger car market in January last year and launched three pure electric vehicles, namely SEAL, DOLPHIN, and ATTO 3 (known as Yuan PLUS in China). In order to open up the Japanese market, BYD has taken a series of measures, including establishing its own dealer network and reaching agency agreements with well-known local dealers and auto parts sellers.
According to Japanese media reports, a number of local dealers in Japan revealed that BYD aims to sell 30,000 electric vehicles a year in Japan by 2025.
For the whole year of 2023, BYD's new energy vehicle sales will exceed 3 million
Combined with data, in 2023, BYD's new energy vehicle sales will exceed 3 million, winning the global new energy vehicle sales champion, and the new energy vehicle footprint has spread to more than 70 countries and regions around the world and more than 400 cities.
Next, with BYD's landing in the South Korean market in the third quarter, it marks a new stage for BYD Auto to expand overseas markets. In front of the starting point of the global new energy sales crown, the overseas market will be an important growth point for BYD.