Cover News Trainee Reporter Liu Ye Reporter Xun Chao
During this year's Spring Festival, the popularity of traveling to Fujian to shoot hairpins is quite high. For Chengdu people who have the heart to wear flowers but can't go to Pupu, taking hairpin photos in Luodai Ancient Town, which has Hakka cultural traditions, has become the first choice.
In fact, hairpins have been on fire for a year. As early as January 2023, Zhao Liying's group of hairpin photos showing the traditional costumes of women in Quanzhou, Fujian became popular on the Internet, and Fujian Pupu also ushered in a wave of tourism fever. During the Spring Festival of the Year of the Dragon, it is still popular. The cover news reporter interviewed some people in charge of hairpin flower shops and makeup artists, and learned that hairpins not only brought fire to Quanzhou, Fujian, but also gave travel photos a new channel to increase income.
Zhao Liying's hairpin flower wai poster according to the magazine Shangcheng Shi
After being set on fire by Zhao Liying
Hairpin flower photo on the shelf
"Walking on the road is a hairpin man". In May 2023, Ms. Wang, who traveled to Fujian, spent 40 yuan to experience being an authentic "Hairpin Girl" in the roadside hairpin shop in Pupu. Although nearly a year has passed, Ms. Wang still remembers the process of taking pictures at that time: "The craftsmanship of the local people is very authentic, you need to choose clothes before taking pictures, and there will be special people to choose hairpins for you in corresponding clothes, some people have hair, some people have hairpins, some people have hairpins, the division of labor is very clear, and it will be done in less than half an hour."
"We were amazed after seeing Zhao Liying's hairpin picture on the Internet, so we thought about doing this." Lei Lei is the owner of an ethnic style photo studio in Chengdu, and in October 2023, they began to put hairpins around the shelves for photos, and as soon as the samples came out, they immediately attracted a large number of beauty-loving girls.
Lei Lei is taking a New Year's hairpin flower picture with a guest, according to the interviewee
"Because it is an intangible cultural heritage, and because the meaning of the hairpin flower is very good and beautiful, it is easy to capture the hearts of young people." Lei Lei told the cover news reporter that their main focus is currently on hairpin photos. "It takes about an hour and a half to make a hairpin shape, and more than 85% of the guests who come to take pictures are surrounded by hairpins, and sometimes they even take hairpins all day." Lei Lei's store is located in Chengdu Luodai Ancient Town, which is a town with Hakka culture, its architectural style and Fujian traditional architecture have similarities, during the Spring Festival of the Year of the Dragon, Lei Lei will be open from the fourth day of the new year, and the hairpin photo of the day has been fully booked before the festival. "The hairpin flower not only brought fire to Quanzhou, Fujian, but also allowed travel photo practitioners to find a channel to increase income. Lei Lei said frankly.
Hairpin is a custom of Quanzhou Pupu women, and was included in the second batch of national intangible cultural heritage list in 2008. The traditional Pupu women's costume is the unique costume of the fisherwoman in southern Fujian, commonly known as "big shirt, wide trousers", and the headdress is commonly known as "hairpin flower circumference". However, after the hairpin flower wai went out of Fujian and blossomed across the country, it gradually matched different styles.
A girl preparing to take a picture of a hairpin According to the interviewee
There are also 10% male customers
Inherit the unique national style
Xue'er is a makeup artist with 12 years of experience, when the hairpin flowers became popular, she went to Quanzhou to "learn from the experience", she told the cover news reporter, "There are actually two kinds of hairpins in Quanzhou, one is the style made by local grandma, their clothing is generally a large shirt and wide-legged pants, wearing this kind of clothing is also to facilitate labor, the tone will be relatively traditional, including their traditional comb will also keep the hair clean, almost will not leave bangs." The other is the hairpin shape adjusted by the local photo studio according to the aesthetics of the current young people, "There are no specific requirements for clothing, and more of our Chinese Ming system, new Chinese and modern clothing are used to match the hairpin." Through comparison, it is not difficult to find that in the hairpin photo samples across the country, there are more modern hairpin pictures that combine different styles to match.
Located in Quanzhou, Pupu Village is a fishing village with a thousand-year-old history, and hairpins are one of the traditional customs of women in Pupu Village. In Pupu, hairpins are unique to women, but taking hairpin photos is not an exclusive choice for women. According to Lei Lei, about 10% of the guests who took hairpin photos were men. The difference between men's hairpins and women's hairpins is mainly reflected in clothing: men's hairpins are mostly based on new Chinese styles such as horse-faced skirts, while women's collocations are more selective, and even cheongsams can be matched with hairpins to create a chic style. In fact, male hairpins are not born under aesthetics, as early as the Tang and Song dynasties, there are records of male hairpins, and the Song Dynasty is the pinnacle of hairpin culture: commoners to courtiers, all love hairpins. From Ouyang Xiu's "Luoyang Peony Story": "In spring, there are no nobles and lows in the city, all of them arrange flowers, even if they bear it".
Tourists take a picture of hairpins in Pupu according to the interviewee
Flowers have always represented beauty, and Cher recalls, "In the local hairpin flowers, jasmine, magnolia, frangipani, camellia and other flowers with beautiful meanings are used in the hairpin flower makeup, and we will also choose such flowers with positive meanings when making hairpins." Real wigs are intertwined, photo-plated, and delicate flowers are swaying overhead. At this moment, flowers and people, people and culture, bloom their own charm together.
"This is our unique beauty in China, and it is also the unique style of the Chinese nation, and we are actually very happy to be able to carry it forward and pass it on with images." Lei Lei said.
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