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【Introduction】At the moment of greeting Cilong, we have entered the climax of the Spring Festival, and a movie feast is quietly staged. The 2024 Spring Festival file will be full of movie names, strong file competition, and suspense. In this moment of entertainment, do you can't wait to immerse yourself in this mysterious and unique world of cinema?
Looking back on 2023, the Chinese film market will hit a new high, leaving people with deep memories. And this year's Spring Festival stalls carry the heavy pressure of the audience's expectations for the new year. With a star-studded gathering and word-of-mouth victory, the grand occasion of the Spring Festival stalls is naturally eye-catching. However, this time, what kind of changes will be ushered in in the direction of the film market has become a puzzling puzzle.
As we all know, the pre-sale box office has always been the precursor to revealing the performance of a movie's upcoming release. At present, the pre-sale pattern of Spring Festival movies is beginning to emerge, does the 400 million breakthrough indicate the final conclusion of the box office? It is worth noting that although the pre-sale box office of the four comedy films in this year's Spring Festival has risen and fallen, the overall gap has not shown an obvious disparity. "Flying Life 2" and "Hot and Hot" have always been at the top of the box office, and among the top four movies with "Bear Infested: Reversing Time and Space" as the dividing line, the gap has never exceeded 15 million.
However, this year's Spring Festival stalls are particularly eye-catching, because we have not seen the phenomenon of "leading the way". In previous years, there was always a movie that could lead the market with its unique charm, but this year there seem to be fewer such surprises. Familiar faces such as directors, actors, and producers give the audience a sense of "déjà vu", which may make this year's Spring Festival file a little dull. At the same time, the single type of movie also makes this Spring Festival file look a little monotonous, all of which are comedy and animation, leaving the audience with the impression of "lack of novelty".
With the opening of the Spring Festival, the five head films are also struggling for the top spot. "Flying Life 2" has become the focus of attention in the face of the controversy over the handling of female characters. Shen Teng's usual funny style, but this time the female characters seem to be marginalized, which has aroused the disgust of some female audiences, which can't help but make people think, should comedy also pay more attention to gender equality?
"Hot and Hot" starring Jia Ling is selling with a weight loss of 100 pounds, but it has aroused questions from the audience. Weight loss has become part of the film's promotion, but does this overemphasize the appearance of female stars and ignore the connotation of the film itself? Jia Ling's performance in the film will become a big mystery about the future trend of the film.
Zhang Yimou's "Article 20" chose to focus on legal popularization and propaganda, but the balance between its political sensitivity and literary and artistic nature became a huge challenge. During the Spring Festival, the audience is more inclined to light-hearted and joyful films, and there are doubts about whether the theme of popular law can impress the audience.
"Mr. Red Carpet" starring Andy Lau did not go as expected during the pre-sale period, and the audience has always had expectations for the movie starring Andy Lau, but it will take time to test whether this performance can match the previous works.
The last "Let's Shake the Sun Together" is the final chapter of Han Yan's "Life Trilogy", and the genre tends to be more depressing, whether it can match the atmosphere of the Spring Festival has become a topic worth exploring.
In this Spring Festival movie feast, the five top films are facing unique challenges. The audience's expectations for the film are becoming more and more stringent, and the shoddy film cannot be recognized by the audience. Whether you can laugh at the rivers and lakes depends on the quality of the movie itself. Although the current situation is not optimistic, we expect these five films to perform well in the final sprint and leave an indelible film mark. The film industry needs to constantly innovate and break the stereotypes in order to stand out in the fierce market competition. I hope that these five films will show amazing performances on the stage of the Spring Festival stalls and bring a different audio-visual feast to the audience. Which movie are you looking forward to? Come and leave a message to share your views, and let us witness this Spring Festival movie feast together!
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