J&T has the freedom to choose a spokesperson, and customers also have the freedom to choose J&T!
Recently, J&T was strongly resisted by netizens because of the Messi incident and supported Messi in the comment area, and J&T's arrogant attitude led to a large number of users refusing to accept express delivery.
As the incident intensified, so did the negative impact.
J&T officials hurriedly issued a statement, saying that the account of the netizen at that time was not the official account of J&T, but only the franchisee account of J&T, which could not represent the official point of view of J&T.
Here's the thing, Messi refused to play because he was unwell during his trip to Hong Kong, China, causing tens of thousands of fans who traveled thousands of miles to watch Messi play, and only a few days later, Messi played for nearly 40 minutes in the game of the trip to Japan.
Messi's move caused great anger among netizens, and Messi's image in China also plummeted.
As the pole rabbit who signed Messi as the spokesperson, at this time, in order to maintain Messi's image, he chose to stand on the opposite side of Chinese fans, supported Messi, and made extremely bad words and deeds: "My pole rabbit has never lacked resources." "J&T is not worse than you".
J&T's remarks not only angered customers, but also completely angered merchants. A number of well-known companies have announced the termination of cooperation with J&T Express from today. J&T, you said that what you have is resources, see how many resources you have left.
Seeing this situation, J&T officials urgently declared: At that time, the account of the netizen was not the official account of J&T, but only the franchisee account of J&T, which could not represent the official views of J&T. However, the majority of Chinese people did not buy it, and the stock price of J&T plummeted! Here I can only say that J&T deserves it.
Not only J&T, but many well-known brands in China that have cooperated with Messi have not announced that they will cancel their cooperation with Messi for the time being?
I think it's probably because they feel that the anger of the Chinese people towards Messi is only temporary, and if Messi apologizes or whatever, the matter will be over.
However, Messi's endorsement is very difficult to sign, if he has a stalemate with Messi for the sake of the Chinese people this time, in the future, if Messi regains the popularity of the Chinese people, he will lose more than he gains.
The blame is that the Chinese people hate it quickly and forget it quickly. Chinese people have also resisted the NBA before, and now, the NBA still has outrageously high ratings in China.
It's no wonder that Messi dares to double standard China, maybe Messi thinks that this matter doesn't matter, after a while, when people come to China again, they can still be sought after by the Chinese people, and people don't care about this matter.
Perhaps it is true that the Chinese people are too tolerant of Messi, which leads him to treat Chinese fans like this.
On February 9, just two hours after the Hangzhou Sports Bureau announced the cancellation of the Argentine team's trip to China, Messi released an ad for his upcoming Super Bowl match. However, there is no mention of the huge negative impact on China caused by his previous trip to Hong Kong.
It's all because Chinese fans spoil him too much and tolerate him too much. However, what has Messi brought to China? What contribution has he made to the development of Chinese football? Every time Messi goes to China, which time has he not earned a lot of money, everything Messi has in China is given by Chinese fans, and now he treats fans like this, won't his conscience hurt?