"Xi'an 'won hemp'!"
"There are a lot of temple fairs that suddenly pop up this year!"
"There are too many tourists, and the luggage on the plane is strictly restricted. ”
"I've seen the airfare to Singapore go up from $3,000 to $6,000 and then to $8,000. ”
......
On the second day of the Lunar New Year, the festive atmosphere of the Spring Festival is strong, and tourists set off one after another to start their Spring Festival travel.
The second day of the Lunar New Year welcomes the tourism boom
Compared with previous years, the Spring Festival holiday in 2024 will be longer, and "go home first, then travel" has become the way many people celebrate the festival this year. According to Ctrip data, travel orders on the platform on the first day of the Lunar New Year increased by 102% year-on-year, ticket orders increased by more than 300% year-on-year, and domestic airport pick-up orders increased by 75% year-on-year, all of which significantly exceeded the level of the same period in 2019.
Many tourists choose to return to their hometowns + travel "1+1" mode to spend the Spring Festival. The relevant person in charge of Qunar said: "Most tourists go out to see on the second day of junior high school after visiting relatives." Qunar data shows that there is no obvious travel trough during the Spring Festival holiday in 2024, and the number of air ticket bookings for travel from the second to fourth day of the Lunar New Year will increase by 60% compared with 2023, with the highest number of trips on the second day of the Lunar New Year.
From the perspective of short-distance travel, there is more mutual flow of passengers in the "two-hour high-speed rail circle", such as the flow between Beijing-Tianjin-Hebei, Yangtze River Delta, Changzhutan, Chengdu-Chongqing metropolitan area and other regions, making the big cities that were slightly "deserted" during the Spring Festival in previous years more popular this year.
"There are a lot of temple fairs in Beijing and Tianjin this year! Ms. Meng, who had just returned to Beijing in Tianjin Province, told reporters, "There are temple fairs in almost every shopping mall and park, and the flavor of the New Year is much stronger than before." ”
Tongcheng data shows that on February 10, the popularity of scenic spots with the theme of Spring Festival folk customs in various places grew rapidly, and temple fairs, lantern shows, and flower markets became hot words searched by tourists on the first day of the holiday.
In order to attract tourists, various cities are also working the "New Year's flavor". Temple fairs such as the Temple of Earth, Longtan, Changdian, Daguan Garden, Shijingshan Amusement Park, and Badachu in Beijing have been fully restored; folk activities such as the Yangge Drum in Jinan, Shandong, the Taishan Temple Fair in Tai'an, and the Hanfu of Heze have been staged in turn; Zhejiang has launched the "New Year in the Museum" and launched more than 120 exhibitions; and the traditional cultural activities such as lantern festivals, Pingdan, and iron flower beating in Nanjing, Suzhou, and Yangzhou in Jiangsu have attracted many tourists.
Xi'an and other places have increased their popularity
"Thirty thousand miles of Chang'an, nine days of swaying, poetic Chang'an, colorful night. "In the 2024 Spring Festival Gala, the program of the Xi'an branch venue has won wide praise from the audience.
Xi'an, Kashgar, Changsha, and Shenyang, as several major sub-venues of the 2024 Spring Festival Gala, have seen a sharp increase in travel search popularity from the evening of February 9 to February 10. According to Tongcheng data, the search popularity of Xi'an increased by 294% month-on-month, the search popularity of Kashgar increased by 270% month-on-month, and the search popularity of Changsha and Shenyang increased by 243% and 235% respectively.
Many netizens called "Xi'an's 'winning hemp'". Not only Xi'an, since the beginning of 2024, the "wealth of the sky" has fallen on the head of Harbin, and the sketch "Our Family is Visiting" on the Spring Festival Gala reflects the popularity of tourism in Northeast China.
According to Ctrip data, on the first day of the Spring Festival holiday, Harbin's travel orders increased by 244% year-on-year, and the number of ticket orders increased by 40 times year-on-year. Shenyang's cultural tourism market has also achieved a "booming" start, with travel orders on the first day of the Spring Festival holiday in Shenyang increasing by 123% year-on-year, and ticket orders increasing by more than 45 times year-on-year, ranking first in Northeast China in terms of growth rate. It is predicted that Shenyang will receive 854,200 domestic tourists, a year-on-year increase of 62%, and achieve domestic tourism revenue of 1.147 billion yuan, a year-on-year increase of 147%.
In the context of "Erbin" out of the circle, local cultural and tourism departments have also made efforts to publicize, and many places have announced that tickets to scenic spots are free or half-price, and its effect has also been reflected in the Spring Festival holiday. Taking Shandong Province as an example, on the first day of the Spring Festival holiday, the 200 tourist attractions monitored by Shandong Province received 2.513 million tourists on the same day, and the ticket revenue was 35.112 million yuan, an increase of 8.6% and 128.3% respectively compared with the same period last year (the first day of the first lunar month).
Ctrip's search popularity on the first day of the holiday in 5A-level scenic spots such as Wuyi Mountain, Tianmu Lake, Humble Administrator's Garden, and Yuntai Mountain all increased by more than 80% year-on-year. On the same trip, the Forbidden City, Lama Temple, Qin Terracotta Warriors, Hunan Museum and other scenic spots have been booked out before the fifth day of the Lunar New Year, and the Qinhuai River Lantern Festival in Nanjing, Jiangsu, the Shanghai Yu Garden Lantern Festival, the Xi'an City Wall Lantern Festival and other New Year's lantern festivals have driven the year-on-year increase in bookings for the first two days of the Spring Festival in scenic spots by more than 50%.
"Low-cost airlines have risen to 8,000 yuan!"
As a popular choice for Chinese people to travel abroad during the Spring Festival, the "new Malaysia and Thailand", which are visa-free with China, may become a big winner.
Ms. Yang immediately booked a hotel on the day of the announcement of the visa-free exemption in Singapore, preparing to go to Singapore with her family and friends from the second to the seventh day of the new year.
"I had plans to go out to play, but I was entangled between Thailand and Singapore, and when I saw the news, I immediately decided to go to Singapore. I booked the hotel as soon as possible, but I was afraid that the hotel would increase in price. Ms. Yang said.
However, Ms Yeo said that due to the visa waiver, Singapore's air tickets are rising as a result. "We looked at the air tickets before the visa exemption, and the round-trip ticket from Changsha to Singapore was stable at about 3,000 yuan. As soon as the news of visa exemption came out, the price of one for half a day rose from 3,000 yuan to 4,000 yuan, and then to 5,000 yuan, 6,000 yuan, and 7,000 yuan. Later, the direct low-cost air round-trip cost 8,000 yuan. ”
Before departure, Ms. Yang had received a message from the airline, which said that due to the large number of passengers and the tight luggage space in the cabin, it would strictly restrict carry-on luggage.
With the implementation of the previous visa exemption policy between China and many countries, the National Immigration Administration predicts that the average daily number of customs clearance at ports across the country during the Spring Festival holiday this year will reach 1.8 million, an increase of about 3.3 times compared with last year's Spring Festival, and the same as the entry and exit flow during the Spring Festival in 2019. According to Ctrip's data, outbound travel orders and inbound travel orders on the first day of the holiday have increased significantly compared with 2019, and Ctrip's overseas airport pick-up and drop-off service orders have increased by more than 8 times compared with the same period in 2019.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that with the implementation of visa-free policies for Chinese tourists in Singapore, Thailand and other countries, these countries are becoming the most popular outbound travel destinations for mainland tourists during the Spring Festival holiday, which will greatly promote the prosperity of cultural and tourism consumption.
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From Chinese New Year's Eve to the sixth day of the Lunar New Year, China Securities Jun will prepare a topic in the WeChat headline article every day, and you are welcome to leave a message at the end of the article to interact.
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When you go home for the New Year, what changes do you find in your hometown?
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Reviewer: Xiong Yonghong Editor: Yu Zhe Zhang Diange Proofreader: Wang Yin Signed: Peng Yong