The mobile phone market in 2024 has undergone dramatic changes, and some mobile phone brands and models that were once ridiculed by the whole network have now achieved a gorgeous transformation and even become market leaders. Here are some typical examples:
1. **OriginOS 4 counterattack**: OriginOS 4, an operating system developed by vivo, has been often criticized by users for its lack of functions and user experience problems.
However, the latest OriginOS 4 has achieved a stunning counterattack and has become the most acclaimed new system on Kuan. This shift is due to vivo's drastic improvements to the system, especially in terms of smoothness and aesthetics. While significant improvements have been made at the design level, there is still room for improvement in addressing user experience issues. The release of OriginOS 3 can be seen as the point at which the system experience really starts to change, including customizations to the small window mode, high refresh rate applications, and improvements to system maintenance and updates.
2. OnePlus Phones' Transformation: OnePlus phones have undergone a significant transformation over the past year, with one of the top 10 growing global market shares. The OnePlus brand has shifted its brand tone since last year, focusing on the performance track, and has launched the Digital Series and Ace series product lines for different price points.
Although OnePlus encountered some challenges in the early stages of its transformation, such as a lack of clarity in product positioning and a compromise between cost-effectiveness and design, it finally found its own development path by implementing a dual-brand strategy and increasing investment in product R&D. The success of models such as the OnePlus 11 and Ace2 reflects its strategy of providing high-quality products while maintaining value for money.
3. Huawei's strong comeback**: Huawei phones topped sales in the Chinese market in two weeks at the beginning of 2024, the first time since 2019 that Huawei regained the weekly sales championship. Huawei's Mate 60 series has attracted much attention due to the use of Huawei's self-developed 7nm processor, which has boosted the sales growth of Huawei mobile phones. Huawei's strong comeback marks the re-establishment of its leadership position in the smartphone market by overcoming previous challenges.
These examples show that in a rapidly changing technology market, even brands and products that were once widely criticized have the potential to make a significant shift in a short period of time, regaining market recognition and leadership.