The first battle of the Spring Festival: Jia Ling exploded, and Lei Jiayin earned
定焦（dingjiaoone）原创
Author | Wang Lu
Edit | Wei Jia
"The abdominal muscles are obvious, the arm muscles are prominent, and the face is much smaller and more refined. ”
On the first day of the Lunar New Year of the Dragon, the movie "Hot and Hot" directed and starred by Jia Ling was released, and she finally showed her true face of Lushan after losing 100 pounds, and her figure directly made netizens "stunned" and called Sister Ling "goddess".
Among the 8 films currently unveiled during the Spring Festival, the excitement basically belongs to Jia Ling and "Hot and Hot".
"Jia Ling's abdominal muscles", "Jia Ling now", the two hot searches exploded directly, as well as "Jia Ling's explosion without any makeup", "Jia Ling changed her Weibo avatar", "Hot and hot box office broke 200 million" and other topics have been hotly discussed by netizens, according to Maoyan data, the box office of "Hot and Hot" on the first day was 424 million, and it currently ranks second in this year's Spring Festival, followed by 430 million in "Flying Life 2". The next day, the box office of "Hot and Hot" had already surpassed.
Although the Spring Festival stalls have just begun, and many people are still busy visiting relatives and friends, the opening of the first day of the Lunar New Year as the first day of the Spring Festival stalls has also released a lot of signals to a certain extent.
Maoyan data shows that the box office on the first day of the Lunar New Year from 2021 to 2023 will be 1.692 billion, 1.454 billion, and 1.357 billion respectively, and 1.366 billion this year.
According to the proportion of the past three years, the box office on the first day accounts for about 20% of the box office of the entire Spring Festival stalls, based on a rough calculation, this year's Spring Festival stalls may fall around 6.8 billion, and if the later performance is good, the box office can be flat with last year.
As early as before the start of the Spring Festival, this year was considered by industry insiders to be a session "full of suspense", without a head blockbuster, and it was difficult to distinguish the dark horse. So many people have been looking forward to the film being able to make a comeback through word-of-mouth after the film appears. At present, although the reputation of this Spring Festival file is good, and the opening score is about 8 points, there has not yet been a film that can be completely independent.
"I can't see which film is more popular now, "Article 20" and "Bear Infested" on my side are selling better, and the theater across the street can't sell at all, on the contrary, "Hot and Hot" and "Flying Life 2" are selling okay. A cinema manager said to "Fixed Focus".
Which film will become the biggest winner of this Spring Festival file will need to ferment for a while, but there are already actors who have enjoyed the dividends.
In this Spring Festival, Lei Jiayin starred in two films, "Hot and Hot" earned popularity, and "Article 20" scored 8.0 on Douban. Some netizens commented, "The movie is in tatters, and the big head (Lei Jiayin) is patched up." ”
(The following contains minor spoilers)
Four films broke 100 million, who is the dark horse?
On the first day of the Lunar New Year, "Fixed Focus" walked into a movie theater in a new first-tier city, with hundreds of seats, only the middle three rows of people sat in the center of the center, the theater staff said that there were fewer people who came to see the movie that day, and everyone was busy walking relatives on the first day of the Lunar New Year, and there was no time to watch movies, but compared with last year, the number of people has also decreased.
"Fixed Focus" asked several theaters in different cities, and the staff all said that the box office on the first day of the Spring Festival stalls was not as lively as imagined, because this year's ticket prices were lower than last year, and the subsidy of the ticket purchase platform in the early stage of pre-sale was also relatively large.
According to Maoyan data, the single-day box office on the first day of the Lunar New Year was 1.366 billion, the same as last year.
On the one hand, due to the early time, the Spring Festival has just begun. "Maybe after the second day of the Lunar New Year, everyone will be idle, and there will be more people watching movies, and after the second day of the Lunar New Year, the single-day box office will usher in a certain increase. Manager Li, who is in a theater in a second-tier city, said.
On the other hand, because there are no blockbusters in this year's films, many viewers want to wait and see, and the people who walked into the cinema on the first day basically went to the actors.
An audience member told "Fixed Focus" that the family doesn't like to visit relatives very much, so their family of five chose to watch the movie on the first day of the Lunar New Year, watching "Hot and Hot". "I want to watch a lively comedy, and the old people in the family also know Shen Teng Jia Ling, and the children are not interested in racing, so they chose Jia Ling." This viewer said.
Now that various films have appeared, based on the views of industry insiders and theater practitioners, the overall quality of the films has not exceeded expectations, most of them are within expectations, and some are even lower than expected.
The box office is a big show. The overall box office of this year's Spring Festival films is about the same as last year, and there are currently four works that have exceeded 100 million, but none of them are far ahead.
The top three box offices during the Spring Festival last year were "Man Jianghong", "The Wandering Earth 2" and "Bear Infested, Stay with Me "Bear Core", with their first-day box office of 405 million, 479 million, and 133 million respectively. This year, it is 430 million for "Flying Life 2", 424 million for "Hot and Hot", and 237 million for "Bear Infested: Reversing Time and Space".
Photo source / Screenshot of Douban's "Flying Life 2" stills
The most obvious is the low attendance. On the first day of the Lunar New Year last year, the attendance rate of "Man Jianghong", "The Wandering Earth 2" and "Bear Infested" could reach more than 46%, and "Bear Infested" was even as high as 59.9%. Looking at this year, only "Bear Infested: Reversal of Time and Space" has maintained this level, and "Flying Life 2" and "Hot and Hot" are only about 40%.
In terms of word-of-mouth, this year is good, and the four films that have been scored are all 6.9 points and above.
At present, the two highest-grossing films "Flying Life 2" are 8.2 and "Hot and Hot" 7.9, but there are also many controversies.
Although the former is considered by some practitioners to be better than the first one, the film is still in Han Han's comfort zone, with a sad tone + racing + golden sentences, and many viewers feel that there is a lack of innovation. The latter was complained about excessive marketing, too strong chicken soup flavor, and promoted the concept of thinness as beauty, and the content was a bit backward.
In contrast, "Bear Infested: Reversing Time and Space" and "Article 20", which are ranked in the second echelon at the box office, have been relatively stable, but the popularity has not yet been fully fermented.
The former, as always, has a high attendance rate and is popular with children, and industry insiders predict that the final box office of this year's "Bear Infested" should be about the same as last year, which is also more than 1 billion, and Maoyan even predicts 2.4 billion.
The latter is directed by Zhang Yimou, he chooses to use comedy as a shell, reality as the foundation, and tell the boundaries of the law from the perspective of small people, so far, the scale and laughter are not bad, Douban score 8.0. The film may be able to slowly ferment with word-of-mouth, and there will be a box office reversal in the middle of the Spring Festival.
"Mr. Red Carpet" and "Shake the Sun Together" are currently in a state of accompaniment, and the box office on the first day did not exceed 50 million, and the Douban score of "Mr. Red Carpet" was 6.9. As for the two low-level animations "Eight Rings: Canopy Nether" and "Huang Pi: God of Wealth Cat", the box office did not even exceed one million.
The controversial "Hot and Hot", is it good?
is slightly different from previous years, there are two films in this year's Spring Festival file that bite very closely at the box office, the box office gap of "Hot and Hot" and "Flying Life 2" is about 10 million, but the former is more ahead in terms of topicality.
Nowadays, the discussion around "Hot and Hot", from marketing to plot, from Jia Ling herself to the status of female directors in the domestic film market, is overwhelming.
Is "Hot and Hot" good?
With the release of the film, major social platforms released photos of Jia Ling's face-swapping weight loss, and more and more netizens are curious about the quality of the film "Hot and Hot".
As an IP adaptation, "Hot and Hot" tells the story of Du Leying (played by Jia Ling) who has been staying at her parents' house for ten years after graduating from college, once quarreling with her family, she began to be self-reliant, worked in a restaurant, met a boxing coach (played by Lei Jiayin) halfway and fell in love with him, and later the two broke up due to inconsistent concepts, and Le Ying was also reborn after a series of events, successfully lost weight and stood in the ring, and defeated herself.
Image source / Screenshot of stills from Douban's "Hot and Hot".
It must be admitted that this is a standard comedy.
All comedians, in addition to the starring Jia Ling, there are also a number of comedy familiar faces such as Ma Li, Li Xueqin, Sha Yi, Qiao Shan, Xu Juncong, Shen Chunyang, etc.
Especially in the film, Li Xueqin's sense of contrast is very strong, as Le Ying's best friend, she snatched her boyfriend (played by Qiao Shan). Just as Qiao Shan was about to break up with Le Ying, she pretended not to know about the front foot, helped her best friend scold each other, and the back foot was recognized as a third party, and directly knelt on the ground to ask Le Ying for forgiveness, which made many viewers laugh.
"Hot and Hot" is a film with a lot of laughter, basically burying a point in a few minutes, both simple burdens such as homophonic stalks and typos, as well as malicious editing, this kind of laughter reversal with realistic significance.
The important nodes of the film are also driven by laughter. For example, the acquaintance of Haokun (played by Lei Jiayin) and Le Ying is the most laughing part of the film.
At night, Le Ying went to the car to help the boss get something, and accidentally bumped into Haokun who was secretly convenient outside, she wanted to avoid it, but she accidentally pressed the car horn and turned on the car lights, which made Haokun very embarrassed, and the fate of the two began.
However, compared with comedies, the most acclaimed point of "Hot and Hot" is the ending, which does not take the ending of "lovers eventually become married", and is more feminine.
After Le Ying successfully lost weight and stepped onto the boxing ring, she chose to refuse when faced with Haokun's invitation to have a meal to celebrate, and told the other party that she didn't like to eat bullfrogs. This plot is felt by many viewers to be unconventional and inspirational, and Jia Ling, as the only female director in China who can carry the box office, has filmed what women want to see.
However, there are also many controversies in the film, mainly focusing on three aspects.
The first is the marketing of weight loss in the early stage, which made some viewers disgusted with the film, and on the day of its release on the first day of the Lunar New Year, its hot search was mainly around Jia Ling's weight loss, which was pointed out by netizens as excessive marketing.
The second is the story, "Hot and Hot" is similar to "Hello, Li Huanying", and it is still a standard sketch movie. But because the former tells the story of a mother and daughter, and is Jia Ling's own personal experience, many viewers feel strong empathy.
Although Jia Ling is also losing weight this time, it is difficult for some viewers to empathize, "Jia Ling is very successful in her career, and losing weight depends on high coaching fees to a greater extent, and ordinary people can't do it at all." A viewer said. Some netizens even commented that this film is like Jia Ling using hundreds of millions of business to pursue a self-touch.
The film also has a big groove focused on male actors. Many viewers feel that the actors in "Hot and Hot" have a strong comedy flavor, but they lack body management, have no sense of hormones, and are even a little greasy.
These have plunged Jia Ling and "Hot and Hot" into high controversy, and the final box office trend is still difficult to predict.
The Spring Festival stalls have not yet been decided, and some people have already eaten dividends
At this moment, the box office and word-of-mouth of the Spring Festival films are still fermenting, but someone has already handed in the papers in advance, and Lei Jiayin has brushed up his presence and acting skills in front of the audience. On the first day of the Lunar New Year, Lei Jiayin's acting skills appeared on the hot search, and the praise accounted for the vast majority.
Unlike Jia Ling's current controversy on the cusp, Lei Jiayin is more like making money at the box office and popularity.
In terms of quantity, he starred in two Spring Festival movies, in addition to "Hot and Hot", and "Article 20" directed by Zhang Yimou. The former has become the main source of KPIs on major social media, and the latter has word-of-mouth and big directors.
After all, the Spring Festival stalls are rich in high-grossing films, and big productions will also gather in this time period, the well-known tens of billions of box office actors, Shen Teng, Huang Bo, Wu Jing, Zhang Yi, Wang Baoqiang and others, are all regular customers of the Spring Festival stalls, and this time it is Lei Jiayin's turn.
Last year, Lei Jiayin earned a wave of Spring Festival dividends, and played a major role in "Man Jianghong" and "Exchanging Lives", and it was also because of these two films that he was recognized by many audiences, and successfully changed from a TV drama actor to a sweetheart in the film market.
In particular, the costume suspense film "Man Jianghong", which focuses on extreme reversal, has a great blessing for Lei Jiayin. Lei Jiayin plays the role of the traitor Qin Hui, although the role is not as heavy as Shen Teng and Yi Yang Qianxi, but it has become one of the biggest highlights of the film.
In the film, Qin Hui recited "Man Jianghong" with tears in his eyes, just when many viewers thought that he might still have sympathy for Yue Fei, one reversed and turned out to be Qin Hui's stand-in. Lei Jiayin played two roles, and was called by many netizens to perform the biggest reversal of the film, and it was also recognized by Zhang Yimou.
This year, Lei Jiayin continued to appear in two comedies during the Spring Festival, and these two films have different dimensions of help for Lei Jiayin.
In "Hot and Hot", he played the role of boxing coach Haotian, continuing the screen image left by Lei Jiayin to the audience, he is an unsuccessful, somewhat cowardly, and has many shortcomings, but he is a very down-to-earth little person. In "Article 20", Lei Jiayin plays the role of prosecutor Han Ming, and the inner entanglement of the characters and the contrast between the stories before and after all put forward high requirements for the actors' acting skills.
Image source / Screenshot of stills from Douban's "Article 20".
In the first half, when he and Ma Li played husband and wife, although the bickering plot made many netizens feel "buzzing", most of the audience's evaluation was real and funny. In the second half, Han Ming generously stated at the hearing, and a large number of lines directly sublimated the film, and was also commented by netizens, "I believe that justice will never be absent at this moment." ”
A prosecutor even commented that Lei Jiayin's acting was very close to their lives, and goosebumps rose when he saw it.
"What is acting like what", following Zhang Yi, many viewers gave this sentence to Lei Jiayin. Lao Mouzi also praised him for his strong plasticity, and every time he performed, he was very surprised.
At present, the familiar faces who also appeared in the Spring Festival stalls are difficult to beat Lei Jiayin this time. "Flying Life 2" starring Shen Teng is not as popular as "Hot and Hot", and Zhang Yi, who also appeared in "Article 20", has no match for him in terms of character breakthrough and audience discussion.
However, whether Lei Jiayin can become an actor with box office appeal like Wu Jing and Shen Teng, I am afraid it still needs to be observed, after all, he still lacks a popular and popular starring work.
At this moment, the war of the Spring Festival stalls is still going on, and the final box office depends on the audience's choice.
*The title picture comes from the screenshot of the stills of Douban's "Hot and Hot".