The ratings of the Spring Festival Gala in the Year of the Dragon in 2024 performed well, with the highest ratings exceeding 34%**.
According to statistics, the ratings of the Spring Festival Gala in the Year of the Dragon reached a staggering 34.6989% at around 21:20, while the average ratings of the whole night also remained at the level of 31.81%. This result is 7% higher than the ratings of last year's Spring Festival Gala in the Year of the Rabbit, showing the audience's high recognition and interest in the content of the Spring Festival Gala in the Year of the Dragon.
In terms of programs, the song "Hey, Boy" sung by Wang Kai, Zhu Yilong, and William Chan at the beginning of the show increased the ratings to 28.5%. Yue Yunpeng and Sun Yue's cross talk and Liu Shishi, Li Qin, Guan Xiaotong, and Liu Tao's interpretation of the traditional Chinese pattern creation show "New Year's Brocade" all have a positive effect on the ratings.
It is worth mentioning that although Shen Teng and Ma Li's sketch shows are highly anticipated, compared with previous years, the ratings of their programs have decreased to a certain extent. This may have something to do with how exciting the other shows were that night, as well as the variety of options for the audience.
To sum up, the Spring Festival Gala of the Year of the Dragon has not only achieved remarkable results in ratings, but also presented diversity and innovation in the content of the program, bringing rich cultural enjoyment and joyful festival atmosphere to the audience.
