The word-of-mouth of the Spring Festival stalls is released! "Hot and Hot" is polarized, and "Article 20" is the first to be out

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How fierce the competition for Spring Festival movies in 2024 is, you can know it at a glance at the real-time box office rankings!

- Shen Teng and Jia Ling each hold up half of the sky and work together to hit the box office champion, with a posture of winning the top two, but their position is not stable, maybe one of them can win the Spring Festival box office championship again, but it is difficult to say who the second place is, just look at the attendance rate of over 60% in "Bear Infested: Reversing Time and Space", let's predict together, who will give us Xiong Daxiong two to schedule the film tomorrow?

Let's Shake the Sun Together

The movie "Let's Shake the Sun Together" starring Peng Yuchang and Li Gengxi is currently at the bottom of the box office, ranking first from the bottom of the six new films in the Spring Festival file, but the reputation is unexpectedly good, and it can be called zero negative reviews on the whole network, which is also related to the theme of the whole movie to some extent.

- Han Yan's life trilogy, the first two parts talk about anti-cancer, and the third part "Shake the Sun" talks about uremia, and he will choose to go to the theater to watch such a niche film as soon as possible, and he is ready for it, and the evaluation will naturally not be so harsh.

The movie "Shaking the Sun" itself did not expose too many slots, the story and ending are warm, and I don't really understand why I have to squeeze into the Spring Festival file, I have no advantage at all in front of a number of popular new films, and no matter how good the word-of-mouth is, the attraction is limited.

2. "Mr. Red Carpet"

Another schedule selection mistake is "Mr. Red Carpet" starring Andy Lau, judging from the first wave of word-of-mouth of "Mr. Red Carpet", it is unlikely that it will be overtaken by the box office of "Let's Shake the Sun Together".

——An ironic film was released during the Spring Festival, but it didn't dare to go deeper, resulting in a bit of a feeling that the whole film was not like four, the audience who watched it with a brain will feel that the film is too shallow, and the audience who doesn't watch it with a brain will feel that the story is too boring, and it is taboo that a movie can't grasp the positioning audience.

And I have to say that "Mr. Red Carpet" didn't catch up with the good times, and the whole movie mainly satirizes the entertainment industry through the actor played by Andy Lau, but in recent years, a batch of celebrities have collapsed their houses and let the audience see how chaotic your circle is, and how can the self-deprecation played be real and exciting!

3. Article 20

Zhang Yimou's new film "Article 20" is the first player to fall behind during the Spring Festival, and the reputation is already unstable, and it has been tied to the word "ugly" early, and it has even been fed back to the box office.

——The film schedule accounts for nearly 20%, and the box office accounts for less than 15%, and at present, "Article 20" is the new film with the most serious upside down during the Spring Festival.

The core of the story of "Article 20" is a law, which is about legitimate defense, the protagonist's profession is a prosecutor, and the three story lines involve campus bullying, bus injuries and bloody cases, and some viewers bluntly said that the overall plot is not suitable for watching on the first day of the Lunar New Year, and a bunch of annoyances make Ma Li and Lei Jiayin's funny bickering seem noisy.

In addition, the drawbacks of Zhang Yimou's invitation to traffic actors to make cameos were also exposed, Zhao Liying performed well but had too few scenes, and fans were somewhat dissatisfied, and she had no intention of helping to maintain the movie at all, which made the already precarious reputation of "Article 20" even worse.

4. "Hot and Hot"

"Hot and Hot" is the first new Spring Festival film on the whole network to be said to be ugly, and together with "Article 20", it occupies the "ugly" square.

However, from the perspective of word-of-mouth, "Hot and Hot" is much better than "Article 20", at least it is not too overturned, but a typical polarization, with a majority of 3 points.

Although many netizens said that a movie should not only focus on how much weight the leading actor has lost, but the feedback on "Hot and Hot" is almost eighty percent talking about Jia Ling's inspirational slimming of abdominal muscles, which in turn triggered a word-of-mouth war - should you watch "Hot and Hot" because Jia Ling lost weight?

At this time, we need to see what the whole movie is about, except for Jia Ling losing weight.

The heroine played by Jia Ling is an old fat house, because the house under her name was changed to her sister's name and her participation in the show was completely broken out by malicious editing, she chose to reinvent herself through boxing, which is too inspirational and makes people completely can't remember that this is a remake adapted from a Japanese movie.

Some viewers praised Jia Ling for her successful localization, and some viewers felt that Jia Ling lost the essence of the original version, if the original heroine was looking for light from a bad life, then Jia Ling's adaptation turned herself into a light in a bad life.

Therefore, the key point of word-of-mouth of "Hot and Hot" lies in whether the audience can accept the values of the whole movie.

5. "Flying Life 2"

Uncle Shen is making a fortune again, "hiding" behind Jia Ling and silently impacting the Spring Festival box office champion, "Flying Life 2" as the first sequel, tells the story of the male protagonist played by Shen Teng from an outdated champion driver to a driving school coach, and then from a driving school coach to return to the game.

Of course, "Flying Life 2" also has unique advantages, some netizens have complained before, the 2024 movie Spring Festival file can be called the coldest in the past three years, no special effects and no blockbusters are all sketch movies, and the racing plot of "Flying Life 2" can be said to be the only big scene in the Spring Festival file this time.

Coupled with Shen Teng's comedy appeal, "Flying Life 2" easily pulled the silent market - those viewers who will not speak on public platforms and post ticket stubs in the circle of friends at most.

6. "Bear Infested: Reversing Time and Space"

Some people may want to ask, the reputation of "Bear Infested" is important, whether it looks good or not has a fixed audience to watch - it may not be important in previous years, but how important is the word-of-mouth of "Bear Infested" in 2024, the box office is predicted to be more than 2 billion, what if it can get the second place at the box office during the Spring Festival?

Judging from the audience's word-of-mouth feedback, the film itself is not small, catching up with the tenth part of the series, the overall plot has matured a lot, adding settings such as crossing the timeline, and began to consciously attract adult audiences, and even some people complained that "Bear Infested" is not suitable for children after watching it.

In the end, the practice is summarized, the word-of-mouth of the six new films in the Spring Festival file is released, and the viewing suggestions are as always, first understand the bad reviews, and see if the movie itself has any elements that you can't accept, if so, let's watch another movie!

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