On the evening of February 7, the 2024 League of Legends Professional League (hereinafter referred to as LPL) E-sports Spring Festival Gala Super Week ended before the year, in addition to 12 exciting events, there are also a series of content such as themed activities full of New Year flavor, canteen Chinese New Year's Eve and other content, to welcome the Year of the Dragon with summoners and share Spring Festival culture.
Starting from a peak showdown between RNG teams and iG teams in 2019, to the competition week that gradually combines the culture of the year and brings together multiple key events, the E-sports Spring Festival Gala Super Week has become a major "highlight" of the annual LPL Spring Match. Similarly, this e-sports Spring Festival Gala Super Week will be held from February 3rd to February 7th, with 17 teams appearing one by one, bringing 12 exciting focus events to summoners.
As of February 7, the BLG team leads the standings with a record of 5 wins, while Shenzhen NIP and iG teams are ranked second and third in the standings. The 17 teams with a new lineup have also gradually passed the run-in period and are charging towards the 2024 LPL Spring Championship.
The Year of the Dragon is approaching, and the flavor of the New Year is full of inside and outside the LPL arena. During the E-sports Spring Festival Gala, the home stadiums around the country have changed into "New Clothes for the Year of the Dragon", decorating the arena with New Year elements such as lanterns, Spring Festival couplets, and blessing characters. Luo Xin, Xiao Yu, Xi Ran, BaoBao and other well-known LPL hosts wore national style costumes, combined with the limited theme of the Year of the Dragon of the League of Legends "Son of the Dragon", to bring a unique oriental opening dance to the summoners. At the same time, the custom culture of the Year of the Dragon has also been imperceptibly integrated into the opening remarks of the commentators and hosts, the posters of the focus of the event and other promotional materials, so that the summoners have been immersed in the atmosphere of the Spring Festival since watching the game.
Not only that, the teams and players are also ingenious, Shenzhen NIP, Xi'an WE, iG and other teams interact with the summoners with unique debut actions, dragon and lion dances, and red envelopes, bringing the festive New Year flavor to the field. In the post-match interview session, the players from all over the world all sent sincere blessings on the stage, some recounted their thoughts for their families, and some ushered in a full cheer with their hometown dialect, "scoring points" for their hometown cultural tourism during the Spring Festival - for example, Ahn players from the iG team described the local hospitality in Anhui dialect, and Elk players from the BLG team welcomed the summoners to Shaoyang, Hunan Province in their hometown dialect to "Cha Fan"; The MISSING player of the JDG team recommended the food and attractions of his hometown of Shaoxing, Zhejiang, while the JackeyLove player of the TES team sent a sincere invitation to the summoners on the stage of the e-sports Spring Festival Gala with a fluent "Huanggang Cultural Tourism Guankou".
In recent years, LPL has become one of the most popular esports events among contemporary young people, and has gradually become a way of life for them. From the perspective of summoners, the LPL E-sports Spring Festival Gala Super Week deeply combines the traditional Spring Festival rituals with the passionate event culture, and becomes an event IP worthy of being remembered and spent together by summoners in the Spring Festival culture of contemporary Chinese young people, and jointly narrates a new Spring Festival story.
With the end of the E-sports Spring Festival Gala Super Week, the 2024LPL Spring Tournament has all ended, and after a short break and adjustment, the LPL will rekindle the fire in the Year of the Dragon!At 15 o'clock on February 18th, the first showdown of the new year will be played by Shenzhen NIP against UP, and at 17 o'clock and 19 o'clock on the same day, there will also be a fierce confrontation between AL and OMG, TT and RA.
Text/Beijing Youth Daily reporter Wang Lei
Editor/Gong Lifang