It's another New Year, and China Mobile presents a unique New Year's answer sheet to the public - "Happiness Comes to Solitaire". As the sequel to "Fan Daqing's Spring Festival: Shifting Fan", it represents China Mobile's determination to protect the family to live a warm reunion year, touching the hearts of users in the most direct and emotional way, and presenting the story of China Mobile's brand and users.
As a national brand, last year's "Shifting Fan - Fan Daming's Spring Festival" received high praise and praise, which not only demonstrated China Mobile's strength in content innovation, but also reflected that in brand building, bringing more joy to the audience and providing appropriate emotional value is the key to promoting the accumulation and vigorous growth of the brand. This time, China Mobile's "Happiness Comes Solitaire" still continues the narrative style of light comedy, and based on its own product advantages, it presents the audience with a content that is suitable for all ages and enjoys it, and promotes the emotional resonance and volume explosion of the whole people.
5G new calls show new ideas and deliver warm moments
In the film, Zhang Guoli asked Bai Kainan for help, Yin Zheng asked Zhuang Dafei for help, and there was also the scene of Lao Zhang's New Year's greeting in the easter egg, and the most appeared was China Mobile's 5G new call. Not only does it run through the beginning and end of the film, it has become an important driving force for the storyline, but also successfully occupies the minds of users because of its special features.
5G New Call is China Mobile's next-generation call product based on the computing power network, which upgrades traditional audio and video call services by superimposing AI and computing power in the call, and can provide a series of call enhancement services and innovative applications, bringing customers a new call experience with stable high-definition, visual interaction, intelligence and efficiency. For the elderly and the hearing-impaired, China Mobile's new 5G call provides voice-to-large-character text, so that the call can also be "seen" and "seen clearly", for business people, it provides real-time translation of Chinese and foreign languages, and for young users, the 5G new call has created a "star call" function, as well as a variety of gameplay such as voice expression rain and virtual background to add interest to the call. It will also provide functions such as AI intelligent sorting of call minutes and custom screen of the call interface.
Trendy video RBT opens up a new 5G social experience
In the story, when Yin Zheng dialed Zhuang Dafei's phone, the video ringtones that appeared made the audience's eyes shine, not only the picture was beautiful, but also full of creativity, which perfectly matched her personality and added an interesting and fresh feeling to the whole plot.
Video RBT is the world's first video RBT product independently developed by China Mobile, which is rich in content and can be customized to fully express its own personality. Provide users with a more immersive, newer, and more interactive 5G call social experience, and realize the upgrade from "audible RBT" to "visible CRBT". China Mobile's video CRBT continues to expand content dissemination scenarios, opening up the two-way empowerment of technology and content, and opening up new paths for high-quality content production, dissemination and scenario-based interaction, such as the innovative launch of the "N#" interactive gameplay to leverage the propagation power of video RBT in call scenarios, and the launch of the Digital Homo Sapiens status CRBT experience, which allows you to show off your real-time status with your exclusive digital Homo sapiens image in every call from your friends.
Freeze the frame of happiness, and move the cloud disk to keep the memories forever
When the father and son fell into a trough because the dragon dance may not be realized, China Mobile Cloud Disk has become an important carrier in the film to bring the father and son closer to each other. The photo of Ah Zheng's dragon dance when he was a child was saved by Lao Zhang in the cloud album, which became a convenient window for father and son to understand each other and deepen their relationship.
The mobile phone will always be stuck, and the memory will always be blurred, so China Mobile Cloud Disk came into being. The mobile cloud disk has the characteristics of large space to be stored at will, upload and download without speed limit, and mobile user orientation and free streaming, which can help users realize good memories stored in the cloud disk, keep them fresh forever, and enjoy the transmission, providing you with a safe, intelligent and convenient personal cloud service.
Move to love your home, make your home more AI
As an important prop in the plot of the film, the AI virtual housekeeper on the smart TV-"Xiaoyi Butler" provides Lao Zhang's father and son with "intimate" question-and-answer guidance, which has become the joyful laughter of the film. "Little Mobile Butler" connects family scenes such as film and television, education, and health, and infiltrates intelligent services into all aspects of life, allowing users to easily manage various smart devices at home and enjoy an intelligent life experience.
Mobile housekeeping is the safety patron saint of the old Zhang family. High-definition cameras and surveillance allow you to grasp the situation at home in real time 24 hours a day, no matter where you are, and escort the safety of your family. The mobile HD that appears in the easter egg is the "trump card" in the smart home of China Mobile, with the advantages of high-reliability network and powerful content resources, so that users can watch TV "without stuck, without turning, loading faster and without waiting".
Whether it is "Small Mobile Housekeeper", "Mobile Housekeeper", or "Mobile HD", these all represent China Mobile's new customer brand carefully built around the family market - "Mobile Loving Home", which is committed to making every family full of love and wisdom, and improving the happiness and satisfaction of every member of the family.
Migu video is immersed in "immersion" to watch, and the fun interaction is more loving
Based on the advantages of 5G and other technologies, Migu Video realizes diversified technological viewing methods, breaking the spatial barriers of online viewing and presenting an immersive viewing effect of real and virtual interaction. In addition, Migu Video has also created a number of unique "themed metaverses" to bring users a more immersive, freer, and more diverse metaverse viewing experience.
What the film shows is only the tip of the iceberg of China's mobile product system. For a long time, China Mobile has never stopped improving and optimizing the layout of products and services. As the world's largest 5G operator, in recent years, China Mobile has continued to increase the construction of 5G networks, from cities to villages, from islands to the Gobi, from mines to Mount Everest, laying a nationwide, technologically advanced, high-quality 5G network for hundreds of millions of people.
In terms of brand building, "Global Pass" adheres to high standards of quality services, and launches "three exclusive rewards" for high-end customers, creating a first-class brand experience of exclusive travel, exclusive service and exclusive privileges. At the end of the film, when Yin Zheng and Zhang Guoli were on the phone, the "full-process exclusive travel privileges" that Global Pass customers can enjoy, such as airport high-speed rail lounges, international traffic, hotel discounts, and car rental scenic spot discounts, were cleverly implanted into it, and the grass was planted in the hearts of users. Facing the future, China Mobile will continue to deepen its brand building work, formally build a new strategic brand system of "1+4+4", take the "China Mobile" brand as the center, continue to strengthen the four major customer brands of "Global Communication", "Dynamic Zone", "Shenzhou Xing" and "Mobile Love Home", and continue to optimize the four major product brands of "Migu", "Mobile Cloud", "Wutong Big Data" and "Jiutian", continue to enrich the brand connotation and enhance the brand value.
In the joyful atmosphere of the New Year of the Dragon, China Mobile used the most ordinary father-son relationship to present the theme of "Dancing is Inheritance, Seeing Innovation" in a humorous, turning and moving way, which aroused the emotional resonance of the whole people. As an important participant and facilitator of the film, China Mobile also demonstrated its leading position in the field of 5G communication technology, and also reflected its responsibility and feelings in terms of cultural inheritance and social responsibility. In 2024, let's wait and see how China Mobile will help digital and intelligent life.