Mirror Entertainment
文丨栗子酒
The new work of "Youku Historical Mystery Universe" is stable again.
On the evening of February 6th, the costume detective drama "The Case of Di Gong of the Tang Dynasty" was launched as scheduled, following the perspective of the young Di Renjie (played by Zhou Zhouwei), a picture of the Tang Dynasty slowly unfolded, the case was mixed with political struggles, mediated by multiple forces, and the suspenseful atmosphere and cultural texture were filled, and the popularity of the drama continued to ferment. According to the data of Lighthouse Professional Edition, on the night of the launch of "The Case of Tang Di Gong", the market share of feature films on the whole network quickly ranked among the TOP3 on the drama list.
It's no surprise that the show was able to grab the audience's attention so quickly. Before the broadcast, the number of reservations on the site of "The Case of Tang Di Gong" had exceeded 8 million, becoming the work with the highest reservation record in Youku's history. Indeed, the cultural projection, suspenseful perspective, fast-paced and strong narrative expression style in "The Case of Di Gong of the Tang Dynasty" are all difficult not to be reminiscent of the previous hit drama "The Twelve Hours of Chang'an".
The reason why it gives people such an impression is largely due to the content layout of the platform. Previously, on the day of the launch press conference of "The Case of Di Gong of the Tang Dynasty", Youku officially announced the content layout of the "Historical Mystery Universe", "The Twelve Hours of Chang'an" and "The Case of Di Gong of the Tang Dynasty" are among the works, and the subsequent reserve content also includes the "Qingming Riverside Map Password" series, "The Legend of the Tibetan Sea", etc., which are in the same vein in tone and direction. Now, "The Case of Tang Di Gong" is also of good quality, reflecting that "Youku Historical Mystery Universe" has explored a set of effective methodologies, and the platform's ability to continue to produce high-quality content has been reflected in the hotly discussed high-quality works.
Multi-faceted control of texture
The "Youku Historical Mystery Universe" takes shape
At the beginning of "The Case of Di Gong of the Tang Dynasty", the treacherous thunder did not stop, in the palace, the queen's phoenix seal was stolen, the Yangzhou assassin was killed, and the fire came, causing the barrage to shout: "The beginning is so exciting."
Subsequently, the camera turned and moved to the market inn, Di Renjie, who returned from traveling in the Western Regions, got up in the morning and shaved in front of the bronze mirror, and then, the long camera followed Di Renjie's footsteps downstairs, "a bowl of mutton soup, three Hu cakes" was served on the table, and in this breakfast, Di Renjie, who was not in the temple, easily broke a "royal pearl case".
Seemingly unrelated details also began to have some ingenious connections, and there seemed to be guidance in the dark, until a fire in Jushui Tower led to a political struggle under the New Deal reform, and the upper echelons of the court "gods fought", Di Renjie was also involved, and the "Fengyin Case" was revealed.
Under the fast-paced narrative, reasoning and reversal overlap, a large number of long shots of the sense of followership, enhance the fluidity of the picture, the process of detective brings out the noisy streets, flowery singing and dancing restaurants, but behind the excitement, the sudden increase in the patrol guards makes people faintly uneasy, the prosperous Tang Dynasty atmosphere of singing and dancing is contrasted with the hidden head murder case, and the flashback shots will select the hidden details one by one, hooking up the cause and effect of the case. Unconsciously, the characters are getting fuller and fuller, the plot is deepening deeply, and the suspenseful background and cultural texture of "The Case of Di Gong of the Tang Dynasty" are becoming more and more fascinating.
It can be seen that from the quality of the drama to the broadcast performance, "The Case of Di Gong of the Tang Dynasty" continues the popular phase of "The Twelve Hours of Chang'an" in many aspects, which also reflects from one side that the content layout of the platform has found a good development idea. Especially in recent years, Youku has focused on producing nutritious, ingenious, and interesting works, and put forward the content layout strategy of "three verticals and one horizontal", and "Historical Mystery Universe" is one of the layout directions based on the ancient costume suspense track.
Prior to this, "The Twelve Hours of Chang'an" quickly detonated the market after it was broadcast, with a Douban score of 8.1 points, which not only pushed the costume suspense drama to a new height, opened up new ideas for cultural output, but also gave the layout of "Youku Historical Mystery Universe" more sustainable starting points. Along a similar vein, the quality performance of "The Case of Di Gong of the Tang Dynasty" after the broadcast once again verified this, and then, with the successive landing of the "Qingming Shanghe Tu Code" series and "The Legend of the Tibetan Sea", high-quality costume suspense dramas are expected to become a new label of "Youku's Historical Mystery Universe".
From the Tang Dynasty to the Western Desert
A visual feast under the cultural core
Everything is traceable.
Previously, at the beginning of the creation of "The Twelve Hours of Chang'an", the main creative team had repeatedly expressed that the creation of this series was not simply to tell a story, but intended to build "The Twelve Hours of Chang'an" into a symbol of cultural value. Culture-related topics have become a direction for "The Twelve Hours of Chang'an" to go out of the circle, further affirming the significance of the play to cultural output.
Affected by this, in the content layout of "Youku Historical Mystery Universe", the "cultural core" continues to be placed in a higher position.
In "The Case of Di Gong of the Tang Dynasty", the "Fengyin Case" took place in Chang'an, and the drama first focused on Datang. In the play, from the magnificent Chang'an City, to the singers and dancers who flash by the camera, to the small vendors selling fruits on the street, the small details and big scenes make people feel like they are in the prosperous era of the Tang Dynasty. One hundred and eight squares in Chang'an, everywhere is different lively, with the market to see the prosperous Tang Dynasty, but also has a unique taste.
After that, based on the Tang Dynasty environment in which "The Case of Di Gong of the Tang Dynasty" is located, as well as the different case trends under the unit drama model, the cultural scene projected by the drama series has been widened. After the "Fengyin Case", Di Renjie was ordered to take up the post of Penglai County Commander, in the trailer, the new case happened on the water, and the crew was in a 6000-square-meter studio, and a complete ancient ship with a length of 70 meters built 1:1 will be presented here. In addition, as the clues of the case point to the Western Regions, the Western Desert restored by the crew in the 10,000-square-meter venue will also appear. The integration of different cultural elements makes "The Case of Di Gong of the Tang Dynasty" more culturally textured and thick.
What's more, compared with most previous costume suspense dramas, "The Case of Di Gong of the Tang Dynasty", adapted from the novel of the same name by Dutch writer Gao Luopei, is more special. Among the screenwriting team of the series, not only the Chinese screenwriter team who produced works such as "King Kong River" and "Ambush on All Sides" was invited, but also the British screenwriter team who created works such as "Sheriff Thorne" and "Silent Testimony".
Not long ago, Xiong Yingli, Counselor of Culture and Public Diplomacy at the Dutch Embassy in China, attended the launch conference of "The Case of Tang Di Gong", and Youku also announced that it would give the broadcast rights of "The Case of Tang Di Gong" to the Netherlands free of charge. After the series airs, it will also be distributed to more than 190 countries and regions around the world through Netflix and Youku International Edition. From this point of view, the thick cultural core of "The Case of Di Gong of the Tang Dynasty" not only enriches the content expression, but also bears the burden of cultural output.
It can be seen that the dramas created by "Youku Historical Mystery Universe" are indeed becoming cultural value symbols, and "culture first" has been extended to the creative ideas of more content. After that, focusing on the culture of the Song Dynasty, the "Qingming Riverside Map Code" series will use a 1:1 restoration method to present the life of the Northern Song Dynasty and intangible cultural heritage skills, and "The Legend of the Tibetan Sea" will glimpse a different value of the Ming Dynasty from the gaps in ancient architecture, physiognomy and other cultures...... "Youku Historical Mystery Universe" in terms of cultural inheritance, content going to sea, and cultural output, which will be further highlighted.
High-scoring dramas are frequent
Dismantle the code for content creation quality
Whether it is the connection of creative ideas or the control of content quality, it may not be accidental that "The Case of Di Gong of the Tang Dynasty" can achieve its current performance.
An intuitive performance is that from the earlier "Chasing the Murderer in the White Night" and "The Twelve Hours of Chang'an", to the recent "Who Is He", "Under the Alien", "Youth Song Xing", etc., it can be seen that not only in the creation of the "Historical Mystery Universe", but also in more tracks, Youku is also producing works with both word-of-mouth and popularity more and more frequently. Behind this, the deeper reason may be that the platform has gradually explored the formula of drama quality that can sustainably produce good content.
Taking the "Historical Mystery Universe" as an example, the earliest "The Twelve Hours of Chang'an" was launched in 2019, and at that time, the creative environment of the drama market was still in the stage of "superstitious traffic". And "The Twelve Hours of Chang'an" tried to jump out of the inherent mode, enabled a large number of powerful artists who fit the role, and built a group of three-dimensional vivid group portraits representing all forces, which made the market refreshing. Later, the feasibility of this direction was verified by more works, and "The Case of Di Gong of the Tang Dynasty" was also one of them.
In this process, whether it is polishing works with strong cultural textures, or creating scenes that conform to the expression of content, and creating various characters, it requires a lot of investment. As far as the current hit "Tang Di Gong Case" is concerned, the show lasted 8 years from preparation to broadcast, and under the long-term creation, integration of various resources, construction of different scenes, and run-in of different cultures, in addition to the persistence of the main creative team, it is difficult to leave the support of the platform.
To a certain extent, the idea of daring to break through and improve quality and various support policies, on the one hand, have gathered more high-quality creators, from "The Twelve Hours of Chang'an" to "The Case of Tang Di Gong", the creative team of "Historical Mystery Universe" is almost the head force in the industry;
Now, the New Year is approaching, the atmosphere of the Spring Festival is getting stronger, and Youku is also playing a new theme of "Youku in the Year of the Dragon, good luck". At this time, "The Case of Tang Di Gong" was launched, and it has the potential to become a quality hit of "A Good Start in the Year of the Dragon". Up to now, the popularity of the show continues to be released, and the influence of "Youku's Historical Mystery Universe" has also risen, with more and more hot topics, Youku's high-quality content output capacity has more fulcrums, and the "good start" brought by "The Case of Tang Di Gong" is also expected to be continued by more works.
镜象娱乐(ID:jingxiangyuler)原创
Please indicate the source and author's signature for reprinting, and offenders will be investigated