It's terrifying that the income of an Internet celebrity anchor actually exceeds that of Shuanghui, a listed company with 70,000 employees, and GAC, which has 110,000 employees - this is not a fantasy, this is the crazy reality of live broadcasting. The success stories of Dong Yuhui, Simba and Xiao Yang are not only the brilliance of numbers, but also a vivid portrayal of the impact of emerging business models on traditional industries.
Brother Xiao Yang's live broadcast room, with his own efforts, has a net profit of an astonishing 3.21 billion, which is almost comparable to the annual income of some small and medium-sized listed companies. On the other hand, Shuanghui Group, an A-share listed company in Henan, was surpassed by an anchor in net profit in the first half of the year. GAC Group, as a giant in the automotive industry, also had to face such an embarrassing situation: selling 1.16 million cars in half a year, the net profit was less than 3 billion, but it was not as good as a live broadcast room.
Can you believe it, Simba's income from goods is 3 billion, and the net profit of Chaoshuanghui in the first half of the year is 2.83 billion, Shuanghui is the first in the net profit of A-share listed companies in Henan Province, do you know how many employees Shuanghui Group has? It is 70,000. Brother Xiao Yang's live broadcast room with goods, its net profit reached an astonishing 3.21 billion, which not only stunned industry insiders, but also eclipsed many small and medium-sized listed companies.
That's right, this live broadcast room has achieved this amazing performance with its unique business model and excellent operation strategy. In contrast, GAC Group, one of the leaders in China's automotive industry, had a strong sales performance in the first half of the year, selling 1.16 million passenger cars. But even for such a large group, the half-year net profit only reached 2.966 billion. It can be seen that the profitability of this live broadcast room has reached an astonishing height. This is not only a comparison of numbers, but also a reflection of the huge difference in profit margins between the live broadcast e-commerce industry and the automotive industry.
But do you know how many people the GAC Group feeds? It currently has 113,000 employees and is ranked 165th in the Fortune Global 500. This also shows that in today's digital age, emerging business models and industries are rising at an unprecedented rate, which has a very big impact on physical enterprises, which may cause physical withering, store closure, and the displacement of the unemployed into groups of streets.
Behind this is the huge difference in profit margins between the live broadcast e-commerce industry and the traditional automotive industry. With its low cost and high efficiency, live streaming e-commerce is rapidly eating away at the share of the traditional retail market. The automotive industry, despite its huge sales volumes, faces cost pressures and market competition that dwarf its profitability.
However, behind all this, there is another question that cannot be ignored: under the impact of the digital wave, how should traditional brick-and-mortar enterprises deal with themselves? Although the rise of live streaming has created new economic growth points, it may also lead to the withering of physical stores and the increase of unemployed. This is a question that we need to ponder: should we also pay attention to the balance and harmony of society while pursuing economic benefits?
In this era of change, every industry is experiencing unprecedented challenges and opportunities. The popularity of live streaming is not only a microcosm of the development of the digital economy, but also a wake-up call for the transformation of traditional industries. What we need to think about is not only how to grasp the pulse of the times, but also how to maintain social stability and tolerance in the midst of change. After all, economic prosperity should not be built at the expense of society.
Friends, what do you think about this? Leave your views in the comment area, and let's discuss the changes and challenges of this era together.