In 2018, when Gaohe Automobile repeatedly discussed: "What kind of car should be built?", there were two ways ahead: one is to build a car that conforms to the mainstream aesthetics of the past, and the other is to completely bid farewell to the past and be a subversive! Ding Lei, the founder of Gaohe Automobile, resolutely chose the latter, because in his eyes: "Gaohe is to create works, not just commodities." ”
Looking back on Gao He Ding Lei's past career, it can be said that he is a proper god-level figure, who has not only witnessed the ups and downs of Chinese automobiles for 30 years, but also led Shanghai General Motors to a glorious moment, and is even regarded as the soul of the "Whampoa Military Academy" in the automotive field. At the same time, as a person from the Department of Physics at Fudan University, Ding Lei named Gaohe's models X, Y, and Z, taking the three axes of the coordinate system, and the interior and exterior design of Gaohe Automobile's romantic style, which are both contrasting and extremely integrated.
As we all know, the road to creating works is also difficult, and Gaohe Automobile is breaking the inertial thinking of traditional luxury, and doing the technological luxury that belongs to this era, HiPhi Bot robotic arm, top door door, electric suction door, smart car lights...... These industry-first designs are redefining luxury cars with technology and scenarios, rather than traditional hardware stacking. With its unique concept of "scene-defined design, software-defined vehicle, and co-creation of defined value", the exterior design of HiPhi X, a luxury supercar SUV, skillfully integrates the performance of a supercar with the luxurious space of an SUV, and interprets the new style of "supercar SUV".
HiPhi Z combines three unique features: futuristic fashion, digital life, and electronic age control. With a digital mecha look, HiPhi Z perfectly combines design and functionality, with a stunning design aesthetic that brings the sci-fi future 20 years from now to life. HiPhi Y not only inherits the TECHLUXE® technology and luxury genes of HiPhi X, inherits the luxurious space and unique entry and exit experience of HiPhi X, but also integrates the excellent handling performance of HiPhi Z, becoming the first choice of pure electric luxury SUV for young pioneers in the world.
Nowadays, the tide is surging, and car companies are moving towards their respective market segments, and their styles are more distinct. There are "Volkswagen cars" in the 10,000-yuan range, and there are also car companies that are trying to lead Chinese luxury brands to the world, and they play their respective strengths in different segments. With its unique charm and strength, Gaohe Automobile leads China's intelligent manufacturing to the world and moves towards this unprecedented change in the automotive field.