Recently, with the end of the FAW Group's annual commendation conference, FAW Besturn also officially handed over all the answer sheets for 2023, not only the new products are well received, the younger marketing is deeply rooted in the hearts of the people, and the annual sales volume has reached 120,666 units, a record high in eight years.
The quality is well-known, showing the true character of the national good car. In 2023, FAW Besturn will continue to improve its product layout, among which the Besturn T90 is the only compact SUV that has won the Double Ten Best Award this year, coupled with the spacious space and 8155 top intelligent chip that surpasses its peers, it easily won the Most Popular SUV Award for Men at the 20th China Automobile Oscars. The fourth-generation Besturn B70 is the quality representative of the independent family car, which has a huge advantage over the joint venture brand to crush the A-class and replace the B-class, and it has won the annual quality sedan crown of the 2023-2024 China Automobile Innovation Festival in just over a month after it was listed.
The image of youth and vitality has sharpened, and the brand transformation has accelerated. In the past year, FAW Besturn insisted on dancing with a new generation of consumers. First, the Besturn T90 ignited Qingdao with a rock concert, and then 26 Asian Games track and field champions became the owners of the Besturn T90 Champion Edition one after another. While the brand image is becoming younger, trendier and more energetic, the transformation process is also getting better, and it has successively won the Best Marketing Communication Award of the Year at the 4th Jinchi Award of the 2023 China Auto Market Yearbook and the Best Brand Renewal Award at the 2023 Tencent IN Innovative Smart Marketing.
Flourish externally, make many achievements, and forge ahead with a red heart internally. At the 2023 Annual Commendation Conference of FAW Group held a few days ago, FAW Besturn won many honorary titles such as advanced party committee and advanced unit at the same time. Behind the outstanding performance, all Besturn people uphold the enterprising brand spirit, and achieve annual sales of 120,000 + vehicles with full enthusiasm, the highest level in 8 years.
In the face of the challenging year of 2023, FAW Besturn has accumulated a lot of experience and won recognition from all parties. Now, 2024 has begun, and how FAW Besturn will express the progress of its own brand, let us look forward to it together.