Apple pushed the "sky-high" mobile phone case in the Year of the Dragon, and was complained by netizens about "pointing to the python as a dragon"?

Editor's note: 498 yuan a mobile phone case, will you buy it? Apple recently released a limited mobile phone case for the Year of the Dragon, using 50% recycled materials, lifetime warranty, priced at 498 yuan. Why don't you sell mobile phones well, and sell expensive mobile phone cases? I recommend you to read this article to see what kind of work Apple will do every New Year's limited.

The Year of the Dragon is coming, and many brands around the world have launched limited editions of the Year of the Dragon and limited to China. Apple also thoughtfully launched a new limited product for the Chinese market, but this time it was complained about on the hot search, causing controversy among netizens.

Apple pushes "sky-high" mobile phone cases in the Year of the Dragon

Still complained about the python as a dragon?

Among the series of new products this year, the most controversial is the "Year of the Dragon Special Edition" phone case. In order to welcome the arrival of the Chinese New Year of the Dragon in the Chinese lunar calendar, the official launch of an iPhone and iPad exclusive case "OtterBox Lumen", suitable for the full range of iPhone 15 models, in terms of performance, the phone case is embedded with MagSafe magnets, which can be compatible with chargers, brackets and accessories in the MagSafe magnetic ecosystem, using 50% recycled materials, and providing a limited lifetime warranty.

Source: Apple's official website However, this Year of the Dragon phone case costs 498 yuan. Yes, you read that right, 498 a phone case. Yiwu immediately reproduced the exact same, spelling 5 pieces of 3 free shipping.

Source: Pinduoduo is not that fruit shells can't afford it, but that Pinduoduo is more cost-effective. Apple, please make a good mobile phone. The phone case can be handed over to us in Yiwu, don't make trouble, and cultivate your own field. Last year, Apple also launched the iPhone 14 series of New Year red phone cases designed by OtterBox, priced at 398 yuan.

Source: Apple's official website has been replaced with illustrations this year, and the price has risen by 100 directly, I don't know what kind of mood fruit fans are in after reading it. According to the analysis of the research report "2022~2027 China Mobile Phone Case Industry Market In-depth Research and Investment Strategy Forecast Report", the user stickiness of mobile phone cases is high, and more than 10 million users buy more than 12 times a year. Based on the median price of mobile phone cases of US$15, the market may reach US$22.5 billion (about 157.5 billion yuan) per year. The profit margin of the mobile phone case is too big, no wonder even Luo Yonghao is envious: "The mobile phone of 1499 yuan has no profit, and the profit of 1799 yuan is small, but it is not as good as selling mobile phone cases and protective cases to make money." This is why Apple has launched a "New Year special" phone case for the iPhone since last year, and major mobile phone accessories manufacturers have also launched limited phone cases before the Lunar New Year. In the case of the global mobile phone market downturn, no one will be unmoved in the face of such a big cake. Even if the price is expensive, some netizens found that the dragon on the mobile phone case was "wrongly drawn"!

In traditional Chinese culture, "five claws for the dragon and four claws for the python" actually refers to the python as the dragon.

Netizen: If you want to make our money but don't respect our culture, you don't want to draw a real dragon when you sell 498. Of course, some netizens have voiced objections, believing that the image of the dragon in traditional Chinese culture has undergone many evolutions in history, not from the beginning with five claws, but from three claws, four claws to five claws. The number of claws of the dragon in each dynasty is also different, from the Shang and Zhou dynasties to the Song Dynasty, the dragon was three toes, and the Ming Dynasty, the creation of four toes, gradually became widely accepted and used, and by the Qing Dynasty, the five-toed dragon became a more common symbol, and the saying "five claws for the dragon, four claws for the python" has been used from the Qing Dynasty to the present.

Source: Weibo Therefore, experts believe that it is a bit over-interpreted to be entangled in whether it is four claws or five claws. This iPhone 15 series case is actually from Chinese designer Li Yulong, an illustrator who lives in Shanghai. The design of this illustration is inspired by the fireworks displays, acrobatics and dragon dances during the Spring Festival in the north. The design elements are brilliant peony fireworks patterns, curling lines and bright colors, vividly showing the dragon's fierce spirit and symbolizing festivity.

Source: @Yulong_Lli The artist has won prestigious awards such as the World Illustration Awards and the American Society of Illustrators Awards, and has also contributed to world-class publications such as The New York Times and VOGUE ME. From this point of view, Apple chose a well-known Chinese illustrator who was born and raised to design the design, taking into account the aesthetics and preferences of the Chinese market, rather than drawing a dragon according to Western aesthetics.

A new product limited to the Year of the Dragon

Is it distracting or fried leftovers?

Of course, in addition to the 498 Year of the Dragon limited phone case, Apple has also launched other limited years of the Dragon. 1. AirPods Pro Year of the Dragon Limited Year of the Dragon Special Edition AirPods Pro 2, designed as in previous years, has the image of the Q version of the faucet printed on the earphone case, and there are beads in the mouth, adding a sense of New Year's ritual.

Source: Apple's official website is also printed with the pattern of a faucet on the outer packaging box, adding a sense of joy. From the Year of the Ox in 2021, Apple launches a customized version for the New Year every year, with the same price as the ordinary version1899 yuan, although the appearance is no surprise or joy, however, the Year of the Dragon version AirPods Pro specially optimizes the battery performance, bringing users up to 6 hours of music enjoyment on a single charge, which is a big blessing for friends who love to listen to songs.

Source: Apple's official website 2, Beats Solo3 Wireless Year of the Dragon Special Edition and Year of the Dragon Special Edition Headphones Beats Solo3 Wireless, the price is the same as the original, both are 1699 yuan, and there is no difference from the original in terms of hardware configuration.

Year of the Dragon Special Edition

Ordinary version, source: Apple's official website

Even the appearance is not different, only gold is added for embellishment.

Some netizens complained: Beats' Solo 3 is a product of a few years ago, and it can be fried once at the original price with a new color, which is worthy of being the most profitable company in the world.

3. AirTag CaseThe Year of the Dragon model also has the Year of the Dragon AirTag Case, priced at 198 yuan. With a sturdy top swivel design, it's woven from two materials to provide effective protection for your AirTag. At the same time, the Apple will also come with two carabiners for easy attachment to backpacks and other items.

Source: Apple's official website Let's just say that the price of AirTag itself is only 249 yuan, who would want to spend another 198 to buy a protective case?4, The Flower of Unity sports strap

Source: Apple's official website This strap was designed by Apple's black creative team and partners to pay homage to the history of the African community and eliminate racial discrimination. The pattern is beautiful, and the price is also beautiful, the price is 379, and it is exclusively for watch lovers.

Limited to the Apple Zodiac theme

Go further and further on the road of localization

In addition to the Chinese New Year-themed hardware products, Apple's official website also has a red envelope cover for the Year of the Dragon and a limited wallpaper for the Year of the Dragon.

Year of the Dragon limited wallpapers, including iPhone, iPad, Mac models of new wallpapers, and each in Ultra HD size, suitable for all models and displays. The most important thing is that it is free, and all users can go to Apple's official website to download this set of wallpapers for free.

Source: The main visual of Apple's official website is a golden dragon, and if you look closely, you will find that this dragon is composed of Apple products, or an orthodox five-clawed golden dragon coiled into a figure of 8, with a pale gold Apple logo in the center. WALLPAPERS 👇 FOR MAC

Wallpaper 👇 for iPad

Wallpapers 👇 for iPhone

Source: Apple's official website In order to cater to the mainland market, Apple has also made a lot of efforts in logo design over the years, and the Year of the Ox in 2021, the Year of the Tiger in 2022 and the Year of the Rabbit in 2023 have all launched logos and limited new products with different zodiac signs, but they are often criticized by netizens for not being careful.

For example, last year's Year of the Rabbit LOGO netizens commented that it was like a mouse with a partial comb.

Year of the Rat Limited Logo

In the Year of the Tiger in 2022, the LOGO draws the image of a small tiger in the form of simple lines, but this tiger lacks a bit of domineering.

Year of the Tiger limited logo 2021 Year of the Ox released the Year of the Ox LOGO, with simple lines drawing the shape of the ox, and the image of one eye covered by bangs was ridiculed by netizens as a "non-main cow".

Year of the Ox Limited Logo

As for this year's Year of the Dragon, the logo still adopts the combination of the zodiac and the apple outlined with lines as in the past few years. This is also the fourth year that Apple has continuously released the New Year's limited zodiac-themed logo after the launch of the Year of the Ox in 2021.

Source: Apple's official website From this point of view, Apple is going further and further on the road of "tossing" the LOGO. Apple's logo has become an iconic pattern, and through the evolution of the logo, it presents more possibilities for consumers to the brand.

Today's interactive topic:

After reading the new product limited to Apple's Year of the Dragon, what do you think?

Welcome to leave your views in the comment area~

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