"Twenty-seven, slaughter the chicken, twenty-eight, put the noodles on the hair, twenty-nine, steamed steamed buns, and stay up for a night on thirty nights......"
Seeing that the Spring Festival of the Year of the Dragon is coming, the familiar "Wishing you prosperity" sounded in the supermarket. Is your family's New Year's goods ready? It is no longer the "old three" of melon seeds, candies and fruits, and the "New Year's goods" in the shopping cart of contemporary people are refreshing - electronic products, zodiac elements, pre-made dishes and even emojis, red envelope covers, and auspicious words are the most "trendy" New Year's goods at the moment!
In the ever-changing list of New Year's goods, there is a family's expectation for the New Year, and the happiness brought by the changes of the times.
Memories of New Year's goods from different eras From catching up with the big market to buying online"When I was a child, I was most looking forward to going to the market with my parents before the year, not to mention how lively it was!"
"Post-80s" Jinan citizen Xia Nan grew up in the countryside when she was a child, and she remembers that whenever the eighth day of the lunar month is over, the family puts the preparation of New Year's goods on the agenda. Sitting on the back seat of the bicycle and following his parents to the market, looking at the melon seeds, peanuts and candies in front of him, no child was not happy. However, what Xia Nan is looking forward to the most is the new clothes that she has been looking forward to for a year. "There are many stalls selling clothes on the market, and there are also those selling fabrics, and every time I pester my parents to buy new clothes, I am very excited, and when I get home, the new clothes must be neatly folded on the bed, and I have to wear them at home every day, and I look forward to wearing them and going out to play in the Chinese New Year's Eve." In Xia Nan's memory, her parents would also take advantage of the Chinese New Year to buy new thermos and chopsticks, which means "blessing". Families with good conditions in the village will also ask someone to bring high-end sweets and biscuits from outside.
For the "post-90s", the places where they bought New Year's goods when they were children have moved into markets and supermarkets. "When I was a child, my family lived near the old East Gate, which was a famous small commodity market, where Spring Festival couplets, blessing characters, and Chinese knots could be bought in one stop, and you could also take advantage of the atmosphere of the New Year to buy the most popular stationery and stickers!"
The "post-80s" and "post-90s" who used to follow their parents to ask for candy have now become the pillars of each family, and the task of buying New Year's goods falls on them. "Now I buy New Year's goods, and I have been preparing since 'Double 11', taking advantage of the low price to stock up on some nut gift boxes, boxes of liquor, and tea, which can save a lot of money compared to visiting relatives and friends when I go to the supermarket to buy now!" Zheng Lu said, and she will also buy gifts sent home to her parents and mail them directly, saving the inconvenience of large and small bags when catching the high-speed rail. The same is true for Xia Nan, this year, she and her husband are going back to their rural hometown 700 kilometers away with their children, and the trunk is full of New Year's goods, either purchased from the Internet or delivered by takeaway, "At the end of the year, I am busy with work and have no time to go to the supermarket to buy, so it is cheap and convenient to buy from the Internet." ”
According to the "Taobao 2024 New Flavor Trend", since December 2023, the sales of fish, shrimp and meat on the Taobao platform have increased significantly, especially some "hard dishes" that can only be purchased offline in the traditional sense, and the sales of some products in the past month have increased by 130% compared with the same period last year.
New Year's goods replace the "old three" The "dragon element" is sought afterMelon seeds, candies, and fruits are known as the "three old things" of the New Year. In the Spring Festival in recent years, all kinds of "New Year's goods" have become darlings.
"I am in charge of the Chinese New Year's Eve dinner at home this year, so I bought some pre-made dishes from the Internet, such as 'hard dishes' such as Buddha jumping over the wall and fish maw chicken, which are not usually made at home, so that parents can also try it!" "Post-00" citizen Xiao Luo said that in addition to pre-made dishes, he also bought a coffee machine at home and asked friends to buy a lot of coffee beans, hoping to add some fun to his parents' retirement life; Ms. Zhao, a citizen, helped her parents buy a dishwasher and a robot vacuum cleaner this year. "My parents are old and have inconvenient legs and feet, and they want to 'liberate' them from housework, so they just take advantage of the Spring Festival holiday to teach them how to use them. Ms. Zhao said that some colleagues bought a drone in order to record the scene of returning home for the New Year.
Dishwashers, capsule coffee machines, air fryers, vacuum wall breakers...... This kind of smart home products have become the new favorite of the New Year and are among the "hot lists" of New Year's goods. In addition, many people have a soft spot for the Year of the Dragon, and New Year's goods with dragon elements are also highly sought after.
"Now there are a lot of people in the circle of friends who grab Moutai in the Year of the Dragon, and I have made an appointment several times, but unfortunately I haven't grabbed it. Mr. Chen, a citizen, said that some of the Year of the Dragon cultural and creative products are also particularly popular, and he bought the Year of the Dragon set of the Forbidden City this year, including refrigerator magnets, keychains, Spring Festival couplets, blessing characters, lanterns and other products, so that the New Year atmosphere is full of sense. "The dragon mug in the Palace Museum, the dragon pencil bag in the National Museum of China, the dragon in the Suzhou Museum, and the bronze dragon ornaments in the Shaanxi History Museum...... Many museums have also sold out their 'Year of the Dragon goods'!"
The reporter learned that as an important symbol in traditional Chinese culture, on the eve of the Spring Festival, the "dragon" element drove the consumption of related zodiac signs all the way up. According to data released by the consumer content community "What's Worth Buying", during this year's New Year Festival, the total transaction volume of "Year of the Dragon" keyword products increased by 70% compared with last year's "Year of the Rabbit" keyword goods. According to the data of Yiwu Commodity City, the recent search volume of products related to the zodiac dragon has doubled, and the traffic of the New Year's picture market in the commodity city has increased significantly, such as dragon horn hats, dragon dolls, etc.
Nail art, eyelashes, perm hair, when the beautiful girls are busy with the "three-piece set of the first year", the more "trendy" young people have begun to buy "electronic New Year's goods" - red envelope covers, emojis, auspicious words, video memberships......
Since New Year's Day this year, Xiao Wang, a "post-00" citizen, has begun to consciously collect red envelope covers for the new year. These red envelope covers get rid of the same style, with a majestic Chinese style, cute and loving card ventilation, and an exclusive "idol" style for fans. In order to grab more fresh covers, she also deliberately added a mutual aid WeChat group, and the group owner will share information from time to time to grab the covers of red envelopes of major brands. "I also have a lot of emoji in my collection, and many bloggers on social platforms are sharing or selling original emojis. "There are also bloggers who have sorted out the Moments of Friends copywriting suitable for release at different times such as Chinese New Year's Eve, Chinese New Year's Eve, and the first day of the first lunar month, as well as designed nine-square grid pictures, etc., which many netizens have collected and liked.
In addition to the red envelope cover, video membership has also become a must-have "electronic New Year's goods" for "post-00" college students. In order not to be bored during the long journey home and the Chinese New Year at home, many people specially opened a one-month membership of the video website to catch up on the drama, and prepared enough "electronic mustard". The reporter searched for "electronic New Year's goods" and found that on the e-commerce platform, some stores launched a service to help write auspicious words, the price is 0.01 yuan, and the virtual person who is good at playful and cute auspicious words gave the "social fear" crowd a model to reply to WeChat, such as asking "What to say to grandpa", AI immediately answered a basket of auspicious words, "Grandpa, the New Year is coming, blessing is like the long flowing water of the East China Sea......!"
"Electronic New Year's goods" are also an emotional value. Some businesses have launched the New Year "Welcome God of Wealth" service, and the virtual "God of Wealth" prays online. Some netizens posted a wishing chat record, "Dear God of Wealth, I hope the year-end bonus can be a little more." The virtual "God of Wealth" replied: "The house is full of gold and jade, and the wealth is rolling." I will bless you, and may your year-end bonus come like spring water......"
The New Year's goods collection has become a new favorite Intangible cultural heritage to take home"I just came back from winter vacation and followed my parents to catch up with the New Year's goods fair, I didn't expect the market to be so lively now!"
Wang Chengsong, a college student who returned to Jinan from other places for the New Year, said that a few days ago, he went to Huashan Park to catch the market, and thought it was an ordinary New Year's goods gathering, but he did not expect that there were not only stalls of major time-honored brands, but also intangible cultural heritage products, as well as folk customs and opera performances, and he and his family bought a lot of special New Year's goods that could not be seen in the supermarket, such as Huangjia barbecue in Zhangqiu, millet in Longshan, selenium-rich eggs in Licheng, and small tomatoes in Jiyang...... I think the market is particularly New Year's flavor, like returning to my childhood, and there is more cultural atmosphere than the big set when I was a child, which is not only a channel to buy New Year's goods, but also a good opportunity to experience folk culture!"
Visiting the big market, you can "one-stop" to prepare the New Year's goods, you can feel the festive atmosphere of the Spring Festival at close range, you can also experience the strong local flavor, cultural flavor, the theatrical performance team moved the stage to the market, so that the village market has become a "cultural market"...... The reporter noticed that all districts, counties and functional areas in Jinan have launched New Year's goods collection activities, and Quancheng's intangible cultural heritage is entering thousands of households and going to all parts of the country through the New Year's goods collection. Jinan City "Spring" in Jinan New Year's ten special activities, there is also a New Year gathering.
From "traditional New Year's goods" such as candy and Spring Festival couplets, to "fancy New Year's goods" such as intangible cultural heritage products, acrobatic performances, and New Year's paintings, and then to intelligent "electronic New Year's goods", the category of New Year's goods has undergone earth-shaking changes; From the traditional market, to the New Year's goods collection, to social media and e-commerce platforms, the way to buy New Year's goods is also constantly evolving...... From the "list" of hundreds of millions of consumers' New Year's goods, we have seen the changes of the times and a full sense of happiness.
Street mining
Interviewee: Du
I also purchased "electronic New Year's goods", such as the new red envelope cover and character skin in the game, which are limited to the Year of the Dragon, and when playing games with classmates and friends, there will be a sense of ritual and more topics to talk about. I think that young people buying "electronic New Year's goods" are pursuing a kind of emotional value, and it is good to be happy.
Interviewee: Ms. Kong
I am a "post-80s", when I was a child, I followed my parents to the New Year's goods market to buy New Year's goods, at that time there were many fewer goods to choose from than now, except for basic vegetables and meat, there were not many snacks and fruits. Now every time I do New Year's goods, I feel very happy, the standard of living has really improved, and I can buy anything.
Interviewee: Mr. Chen
Every year before going back to my hometown for the Chinese New Year, I have to buy a lot of New Year's goods, which are basically online shopping and sent home directly, which is more convenient than carrying back my own large bags and small bags, and the price is more favorable. I think there are many ways to buy New Year's goods, which can not only satisfy the fun of offline shopping, but also make it convenient for office workers like me.
Micro-views New Year's goods carry expectations for the future Economic DailyFrom the beginning when the whole family lined up together to grab New Year's goods, to now holding a mobile phone in front of the screen to place an order with one click, it has become more convenient to purchase New Year's goods, and there are more categories to choose from. The satisfaction that people get through New Year's goods is no longer as simple as "being able to eat meat during the Spring Festival".
The change in New Year's goods consumption is the result of the combined effect of multiple factors such as economic development, income increase, technological leap, generational replacement, and cultural ideology. Looking forward to the next 10 years, with the progress of science and technology and the development of society, the consumption of New Year's goods will continue to change. Personalized and customized New Year's goods will become the mainstream, service and experience-based New Year's goods will become dominant, and ecological and healthy New Year's goods will become the focus of consumers' attention. With the upgrading of the "Year of China" to the "Year of the World", the consumption of New Year's goods also tends to be internationalized and even globalized, and New Year's goods with Chinese characteristics will become an important carrier of world cultural exchanges and mutual learning, and an important force to promote the construction of a community with a shared future for mankind.
Nowadays, the "post-90s" and "post-00s" are building a new social memory of the times through their own choices of purchase scenes and categories of New Year's goods. In the consumption of New Year's goods, the builders who have the strongest spending power are often those who work hard. During the Spring Festival, they went home with carefully prepared New Year's goods. At the time node of "New Year", any product that is given the meaning of "New Year's goods" is more likely to be accepted and selected by consumers.
In fact, no matter how abundant the materials, how diverse the demand, and how convenient the purchase is, under the deep-rooted customs and concepts of preparing New Year's goods for the New Year, the ancient concept of New Year's goods will be prosperous, because it carries people's summary of the year, cherishes the present, and is full of people's expectations for the future. The New Year's Bazaar may be the place that never closes.
The New Year's economy paints a picture of happiness Golden Sheep NetThroughout the Spring Festival every year, a dazzling array of New Year's goods is always a necessity for reunion, especially on the way home and back to work, the scene of large bags and small bags stuffed with suitcases is always staged. From the coast of the South China Sea to the border of the northern country, from the water towns in the south of the Yangtze River to the snowy plateau, from the bustling square to the ordinary alleys, the red lanterns, the gilded word "Fu", and the fiery Spring Festival couplets...... Almost all the New Year's decorations have been injected with the "dragon" element, and the lively and extraordinary bazaar is full of strong New Year's flavor, which highlights the fireworks in the world and the feelings of family and country in buying, buying and buying, and the happiness of the people has also been vividly highlighted, condensing the majestic power of more than 1.4 billion Chinese sons and daughters to pursue their dreams of China.
The "New Year's goods economy" has made the country's development visible. From high-quality daily necessities to diversified cultural consumption, the online and offline "New Year's Festival" is in full swing, reflecting the vitality and strength of the mainland's rapid development. We have seen that the supply of Chinese New Year goods is sufficient, and various localities have stimulated consumption by issuing various types of consumption vouchers, and many places have opened museums and launched Chinese New Year cultural exhibitions in accordance with local conditions, creating a "cultural feast", which has been widely expected and welcomed by the public. The intensive release of measures to boost and expand consumption during the Spring Festival "homecoming tide" will inevitably increase the New Year's goods market and the consumption heat of the Spring Festival. People will also multiply the confidence and strength of hard work in the rising "fireworks". "New Year's goods economy" reflects the potential and momentum of the high-quality development of the mainland economy, reflecting the level and trend of consumption development, we can see the momentum of annual consumption growth and the surging power of China's increasingly prosperous economy from the current New Year's goods market and the "shopping cart" of hundreds of millions of consumers.
Netizens replied Netizen @ Finance Business Review:The most desired New Year's goods are to have an early holiday. Netizen @orange-sir: Buying New Year's goods is an important part of the most New Year's flavor. Netizen @ People who grow in the liver: I bought several boxes of sugar oranges, but unfortunately I have eaten them in the past two days......
Netizen @多肉多 hey:Although it costs a lot of money to visit relatives and buy New Year's goods, I still like the feeling of shopping.
Reporter's Notes What has changed is the list of New Year's goods, and what has not changed is the strong affectionIf you want to say when to spend the most money in the year, it must be when you buy New Year's goods. We have been busy all year long, thinking about the preferences of our families, carefully selecting gifts for them, adding one or two electrical appliances to our homes, buying some high-end ingredients that the elderly are usually reluctant to buy, and thinking about the smiling faces they will show, our hearts will be very satisfied.
New Year's goods are not only eating, drinking, wearing, and using, but also a kind of emotional sustenance. Young people who have mastered the "right to purchase New Year's goods" are doing their best to please their families and themselves. Through everyone's memory of New Year's goods and the preference for buying New Year's goods nowadays, we can see the changes of the times.
With the improvement of living standards, people's requirements for the quality and variety of New Year's goods are getting higher and higher. From traditional New Year's pictures and window grilles to modern intangible cultural heritage products and smart home appliances, the New Year's market is full of commodities to meet the needs of different age levels and consumer groups; From family shopping to one-click ordering and home delivery, the online New Year's goods market has broken through geographical restrictions, allowing consumers to buy special New Year's goods from all over the world anytime and anywhere...... Behind the earth-shaking changes in the annual goods list is the continuous satisfaction of consumer demand and rising economic growth.
What has changed is the list of New Year's goods, and what has not changed is the strong affection and New Year's flavor. The Spring Festival is coming, let us feel this happiness in the process of preparing for the New Year!
Source: Jinan Daily