Zhou Hongyi responded to the live broadcast of entering the game: The end of the universe is not only live streaming, but also the business model behind it and the phenomenon of the Internet celebrity economy
Cover News Reporter Lei Qiang
On February 6, it was reported that in an internal meeting held by 360 Group recently, it was determined that live streaming would be one of the annual plans, and Zhou Hongyi would participate in it.
Subsequently, Zhou Hongyi, chairman of 360 Group, posted on Weibo, saying, "Today, suddenly there are market rumors that 360 Company is going to live broadcast goods, and many friends and media came to ask what was going on. Thank you for your concern and expectations, but the end of the universe is not only live streaming, what I actually pay attention to is the business model of short video live streaming and the economic phenomenon of Internet celebrities behind live streaming. ”
Affected by relevant news, as of the close, 360 rose 9.55%, with a turnover of more than 1.1 billion yuan.
In January this year, at the scene of the year-end show of Fengma Niu, Zhou Hongyi had a "war of words" with Internet celebrity Cheng in the roundtable session, which sparked discussions. Subsequently, Zhou Hongyi started the live broadcast of "You Can Be Good Eloquence - How to Speak" in response to the "mutual turmoil". Not long ago, Zhou Hongyi also posted on Weibo that he and his old friends went to Dongfang to select and learn about the Internet celebrity economy, "strive to understand the traffic password, keep pace with the times, and listen to Yu Minhong and Dong Yuhui share their efforts and persistence."
Zhou Hongyi previously said that he should not overestimate his current strength or underestimate his potential for live broadcasting. Zhou Hongyi also pointed out that many traditional entrepreneurs have been abandoned by the times because they are not sensitive to these new things, look down on new things, and "be familiar with the water in the process of swimming, rather than standing on the shore and saying that they already know what is going on."
Some industry insiders said that live streaming, as an emerging force in the field of e-commerce in recent years, has attracted the attention of many enterprises and entrepreneurs. As early as 2015, 360 launched the mobile live broadcast platform Huajiao Live, focusing on show live broadcast, and previously invested in Panda Live Broadcast, so for 360, video live broadcast is no stranger. At present, 360 is rumored to be showing signs of live broadcasting, but in fact, it is more inclined to short videos and Internet celebrity economy, after all, for the main business of network security, if it appears in the form of selling goods in the live broadcast room, it will seem nondescript.