On January 26, 2024, the series of postage envelopes "Good Wishes Sent from the 2024 China Central Radio and Television Spring Festival Gala" jointly released by the main station China Television Yuanchuang and China Post were unveiled at the 2024 Dragon Year "Spring Festival Gala" copyright cultural creativity and brand authorization release event of the main station.
The Spring Festival Gala of China Central Radio and Television is a national-level cultural project that inherits the traditional culture of the Chinese nation and builds the modern civilization of the Chinese nation, and has made positive contributions to meeting the cultural needs of the people, enhancing the influence of Chinese culture, and stimulating the vitality of Chinese culture. The Spring Festival Gala embodies the imagination of modern Chinese for traditional culture and expectations for future life, and condenses the emotional sustenance of Chinese people around the world, which is not only a New Year's Eve summary of the spirit of the times and the collective appearance of national culture, but also an important force to promote the development of the mainland's cultural and creative industries.
As the cultural and creative brand of China Central Radio and Television, it is the diversified layout of the copyright of the main station in the new cultural and digital industries, a new brand image presented in the new track of cultural creativity, and a powerful starting point for expanding major commercial development projects. In 2023, with the IP of the Spring Festival Gala as the core, ZOSE Yuanchuang cleverly combines the artistic creativity of the Spring Festival Gala with Chinese cultural values and contemporary aesthetic needs, and carries out in-depth cooperation with China Post to jointly develop the 2024 Spring Festival Gala series of postage envelopes for the Year of the Dragon.
Based on the concepts of "cultural self-confidence", "cultural inheritance", "cultural communication" and "connecting the good", China Post gives full play to the advantages of postal resources, inherits the mission of "love for thousands of families, and trusts the world". Once the series of postage envelopes were released, they were widely praised by all walks of life and welcomed by the consumer market.
The commemorative envelope of "Good Wishes Sent from the 2024 China Central Radio and Television Spring Festival Gala" consists of a special commemorative postage envelope and a postcard, and the product fully combines the Spring Festival atmosphere, Spring Festival Gala symbols and bright fireworks and other festive elements in the design process. China Post has launched and designed the exclusive red and three-color cultural day stamps for the Spring Festival Gala for this series of postage envelopes, and issued an anti-counterfeiting postage machine sign for the Spring Festival Gala.
Chinese people around the world celebrate the New Year, and the family and country are united towards the future. The 2024 Spring Festival Gala series of philatelic products has opened online delivery ports for Hong Kong, Macao, Taiwan and international mail at China Post Micro Post Office, so that everyone can send Chinese New Year blessings to relatives and friends around the world.
In 2024, the company will continue to promote China's excellent traditional culture as the basis of cooperation, give full play to the advantages of both parties' brand power and communication power, widely absorb outstanding cultural and creative forces in the society, jointly build a leading brand in China's cultural and creative industry, and jointly promote the creative transformation and innovative development of China's excellent traditional culture.