2024 has just begun, and makeup has firmly occupied the center of the topic again.
It's been almost a month since the finale of "Flowers", and the Internet is still obsessed with "Li Li imitation makeup".
The girls tried their best to restore the charm and tenderness of the female boss of the Yellow River Road.
On the other hand, the popularity of "New Year's makeup" is also rising, and everyone wants to dress up well for the New Year.
On different occasions, the makeup is also exquisite, the New Year's greetings should be decent, and the party should be brilliant.
So, in addition to buying New Year's goods, you also have to buy new lip gloss.
It seems that everyone's enthusiasm for makeup is only increasing.
Even Xiao IN has recently become obsessed with a makeup anchor selection competition, and often brushes relevant makeup short videos on social platforms...
The original intention was to steal some teachers, but the more I looked at it, the better I looked.
Watching them make themselves more radiant through different items, I feel as if I can feel this joy in front of the screen.
And what's even happier is that on the night of the finals on February 2, Xiao IN was lucky enough to go to the finals -
After watching the on-site makeup of my favorite contestants and listening to the comments of professional makeup artists, I learned a lot of new knowledge in my hands and brains!
This competition is initiated by Tmall Beauty "Makeup Bringing King", and the contestants continue to advance through PK, and finally leave 10 "makeup kings" to form a group together.
At the same time, we can also think of it as a practical "makeup guidebook" from which to dig out the latest makeup trends and hot spots.
The competition is divided into three stages, each with a different theme.
In the first stage of "Goodbye Millennium", the contestants created inspired by "Millennial Film and Television Drama Makeup", and the rule is 50 into 30.
In the second stage, the "makeup masters" can wear red carpet makeup, celebrity imitation makeup, and celebrity makeup, and finally advance to 15 contestants.
The third stage (that is, the finals) "Chinese New Makeup", inspired by traditional Chinese culture, creates makeup, and selects the group anchors through the 15-in-10 competition system.
Although I have been paying attention to the game situation, after arriving at the scene in person, Xiao IN couldn't help but be excited!
Not only did I see the familiar beauty gods with my own eyes, but I was also fortunate to go backstage to watch them show off their skills, feast their eyes, and their sense of happiness rose!
The lineup of guests should not be underestimated, actor Jin Jing and actor Zhou Yingjun appeared together.
Yang Dan, a makeup artist who cooperates with Ni Ni, Liu Shishi and other stars, also came to the scene, and when she saw her, she felt that she was one step closer to a female star.
Without further ado, let's recreate the night's grandeur now!
There are two rounds of competition in the finals, the first round is a team battle, and the competition is about housekeeping skills - makeup.
The 15 contestants were divided into three groups, and each group of contestants designed their makeup and styling according to the theme of "New Chinese Makeup", and then the models performed on the catwalk.
In the end, the special guests and professional judges will jointly determine the group ranking, and the bottom 2 will be eliminated.
To be honest, before I started, I didn't think that Chinese makeup could play like this......
The first to appear is the Nassa-chan group, who is determined to stand directly in the atmosphere.
With the theme of "Seasonal Rotation", they brought out the Year of the Dragon, implying that the new year will be smooth and prosperous, and the country will be peaceful and peaceful.
The makeup is also very ingenious, and the contestants distinguish the four seasons through different colors and props, with peach blossoms in spring and wheat ears in autumn......
Coupled with the gorgeous Hanfu, the overall dignified atmosphere shows the ancient charm of the national style.
The shape of the "dragon" is particularly eye-catching, and the makeup artist directly paints the dragon scales on the model, which is lifelike, and the scene is really amazing.
Jin Jing, who overturned on the "new Chinese style", couldn't help but say: Leave a phone call for a while, I want to find you to change me!!
Teacher Jin Jing showed the rollover photo on the spot
The next cornseed group directly brought the "zodiac" to everyone.
Nowadays, young people like to talk about horoscopes and mbti, and the more Chinese expression of the zodiac is often ignored or regarded as "earth".
What the Cornseed Group wants to do is to break this stereotype and make the zodiac sign fashionable through net-like makeup, gorgeous headdresses and new Chinese costumes.
On top of this, they also inject their own understanding of the zodiac, giving new qualities to the traditional image.
Decorate the green snake with a cyber-inspired headdress to give this classic image a more modern look;
Interpreting the rabbit with a large area of blush makeup, as Zhou Yingjun said, becomes very sexy.
The horse created by Cai Ala captured the hearts of Jin Jing and Yang Dan in one fell swoop, and the competition was almost over, and they were still thinking about the horse's makeup.
The Wu Yao group, which appeared last, completely grasped the minds of young people.
They capture everyone's enthusiasm for "transit" mentality, and show a beautiful vision through different makeup looks, making makeup more meaningful.
Pink-themed peach blossom makeup, peach pink color matching, improve peach luck in minutes, red luxury gold makeup, implying good luck and prosperity in the New Year......
Even the judges expressed their regret: "It's a pity that I can't take out my mobile phone to buy it at this moment." ”
In addition, the five very e players gave full play to their character advantages, and directly pushed the atmosphere of the scene to a climax with various lively interactions.
Unsurprisingly, the third group won the first place, and all members advanced.
The second round is a PK battle with goods.
The 12 contestants who stayed behind need to draw a makeup blind box on the spot to bring goods to display, and finally the special guests and professional judges will vote for "planting grass", and the highest number of votes will be directly promoted, and the two with the lowest number of votes will be eliminated.
The live broadcast time is 2 minutes in total, and how to bring and how much to bring depends on the players' on-the-spot performance, which is a great test of adaptability.
Xiao IN was most impressed by Cai Ala, who drew the big hit into your lip mud, and did not directly Amway from the color, but grasped the point of "complexion" to expand.
"When you feel bad and lacking in aura, lipstick is the fastest item that can help you recover your condition. ”
Sharp-tongued, logical, and not stage frightened at all, her confident performance once again conquered the guests and judges present, and won the most votes.
After watching the finals, Xiao IN's shopping cart suddenly had a bunch of makeup... I couldn't help but start thinking about the meaning of the game.
If you look closely, you will find that the name of the competition is actually composed of two parts: makeup + king of goods.
Makeup refers to the track of the runners, and the king of goods not only reflects the level of makeup, but also means the ability to plant grass.
Because of this, the PK method of the event is designed to be more diversified.
For example, in the first and second stages, participants need to complete the three major challenges of "short video + live broadcast + central official broadcast connection for additional rights" based on the theme, and finally decide to stay according to the comprehensive results.
In this process, players can not only give full play to their professional expertise, but also exercise their ability to bring goods through live broadcasting, get in touch with things in different fields, and expand more possibilities.
For those of us who love makeup, we can communicate with the "big" people through the intuitive and real-time interactive form of live broadcast, which is also more helpful for us to understand the makeup trend and plant grass to find a single product that suits us.
The finalists have been selected by netizens and professional makeup artists, with excellent skills and unique insights into makeup, and explained a lot of practical knowledge and skills to the audience during the competition and live broadcast.
In this way, the anchors selected by themselves are actually more convincing, and the audience is more at ease when planting grass.
After this battle, Tmall Beauty has further established its position as a "trend vane".
On January 19, the second stage of the live broadcast was watched more than 1 million, and some players also watched tens of thousands of views in the live broadcast room, and the live broadcast of the finals was watched more than 1.4 million times.
This data is enough to show the audience's love for the "Makeup Bringing King" competition.
In the end, the anchors with different specialties can not only provide consumers with professional shopping guides, but also bring diverse, young and interesting beauty content to the platform.
It can be said that this is a win-win plan, which is a lot of gains for the players, the audience and the platform.
Xiao IN really hopes that this kind of quality, interesting and beautiful live broadcast content can be more!