Positioned with Southern California sunshine and energy, the brand's pieces encourage people to "embrace change, be free, and create and celebrate every wonderful moment in life"... Therefore, it has attracted the love of many young people with outstanding personalities and independent selves. Whether you're walking into a physical store or buying a product, you'll feel the full sense of California's sunny beaches.
2023年，亚洲第一家Hollister House店型首度登陆中国台湾省，入驻「Mitsui Shopping Park LaLaport台中」，以“让穿搭捕捉你的闪耀瞬间！穿上Hollister，率真而活”为出发，谱写Hollister的新篇章。
This year, Hollister has reached another milestone.
The new Hollister House concept store in Shanghai not only brings a new store format that reminispends being in the sunny and sandy atmosphere of Southern California, but also brings the relaxed and laid-back feeling of the brand's "Little Seagull" logo into the store, so that more people can understand what to wear, love what to wear, and know how to live without constraints.
On February 2nd, Hollister Global Harbor丨Century Place store was renovated and returned, after a new design polish, the store was upgraded, and Hollister House was born!
To celebrate the reopening of the Hollister House, Hollister has specially designed a small seagull balloon decoration with the brand logo for the new store, and prepared a wealth of interactive sessions for everyone to get close to the youth and vitality of the little seagull.
You can come to the giant "Polaroid" in the store and leave a wonderful moment with Hollister~ Don't blame me for not telling you, just pose to shoot a blockbuster visual sense, hurry up and call friends into the store to record this unforgettable moment that cannot be reproduced!
On the opening day, Steven Sare, President of Abercrombie & Fitch Group Asia Pacific, came to the scene to share the brand story of Hollister and open a new chapter of Hollister House together!
Steven Sare affirmed Hollister's business performance in 2023, with rapid online and offline growth, not only due to China's huge domestic market, but also the company's insistence on omni-channel development in recent years, while increasing the return on online and offline investment.
Steven doesn't think of offline stores or online channels as just sales, they are like a medium to build relationships with consumers. Therefore, brands attach importance to the role of online platforms, and give consumers a variety of ways to experience the brand through in-depth research on the unique features and sales methods of each platform. At the same time, through investment in technology and systems, brands can provide consumers with the consistency of online and offline consumption, and connect online and offline.
This time, Hollister House has been relaunched with a new concept that aims to make every consumer feel a very pleasant, positive and relaxed brand experience. Steven mentioned that the brand hopes to help everyone be more confident in being themselves through the products and Hollister House, and revealed that more Hollister Houses will be available in Beijing, Shanghai, Shenzhen and Chengdu in the future.
In response to the competition that many young brands bring, Steven confidently says that learning to enjoy competition is an important part of his job, which makes it better. It is only when businesses compete with each other trying to win the hearts and minds of customers and make purchases that it means better choices for customers. He loves these brands and learns from some of their key strategies.
In his opinion, the key factor for brands to win consumer recognition is the product itself. Today's young consumers are trend-seeking and can discern product quality, and if they want to win their hearts, brands need to redouble their efforts, do a good job of the "you get what you pay for" principle (every penny customers spend, must ensure quality), catch up with the wisdom of consumers, and make them feel that choosing Hollister's products is worth the price. Hollister focuses on consumer preferences and trends in different regions, and strives to meet their needs to ensure that its products are always high-quality and trend-setting. In terms of brand positioning, it is also crucial to allow customers to represent their lives and journeys in interactions. Brands have put a lot of time and effort into making sure that there are customers who can interpret the brand's possibilities through their own content, both offline and online.
Steven also mentioned that customer feedback is very important, and when it was learned that they had a very active lifestyle, Hollister customers wanted products that would fit their busy, active lifestyles, and Hollister launched Gilly Hicks. Whether it's fitness or everyday wear, comfort and performance are the essence of Gilly Hicks.
When it comes to the opportunities and challenges for 2024, Steven said he is excited about the opportunity that the company is preparing to invest more to ensure that its two brands, Hollister and Abercrombie & Fitch, can achieve meaningful growth in the market. His main role today is to take charge of the business and build a Chinese leadership team that can grow the company and take responsibility for the company. We are constantly looking at how we can continue to introduce the brand to Chinese consumers in a positive and clear way.
Compared with the previous revival of the surf resorts on the West Coast of California, the newly renovated Hollister House will take you to experience the brand's aesthetic system from the senses of sight, touch and smell.
The main visual wall of the Hollister House concept store is placed at the top of the ceiling, and the horizontal wood chips are painted with light blue paint to create the charm of a seaside holiday cottage.
There are also various details hidden in the details, such as the color of the floor, which is specially colored by the original sand, creating an atmosphere that feels like walking on the beach in Southern California, and the clever integration of wave projections to make people wander on the beach in the form of a straightforward visual transmission.
As the most used area in the store, the fitting room adopts the barn door design, and integrates the traditional American style, which is bright and relaxed without losing the texture, and has made a lot of effort everywhere!
Here, you can experience the intermingling of Californian and local youth cultures, while also enjoying the double shock of wisdom and vision, feeling the concept of inclusion and equality, and celebrating your first time in a world full of confidence and possibility.
In addition, there is also a mobile phone charging device in the store, so you don't have to worry about running out of batteries when shopping!
When it comes to products, Hollister's clothing has a sense of fashion that combines simple and casual with trendy retro, and this store also presents a complete series of items to everyone.
Whether you're looking to layer layers, or keep things simple, you'll find something to suit your needs at Hollister House for an "effortlessly young-fashioned" look.
On top of that, Hollister House also presents a number of designs that reinterpret classic styles and offers multiple size options to embrace young people of all body types.
Especially the super popular fishbone series that is now sold, with many colors and special colors, every time it is put on the shelf, it can be snatched up in minutes! The square neck design shows that the neck is slender, just highlighting the collarbone, the T-shirt has a longitudinal waist line on the chest, and the hem is U-shaped, like the upper body design of a medieval dress.
If the lower body is paired with a pair of versatile cargo pants, I won't say who is so cool!
If you want to elevate your handsomeness, Hollister Co.'s jackets and coats of the season must be on the list!
Surprisingly, the once-in-a-century Year of the Dragon is approaching, and the Hollister New Year of the Dragon collection is also not to be missed!
The classic Chinese red with the Q version of the dragon pattern embellishment, combined with the festive print design, brings a beautiful meaning to everyone while welcoming the New Year.
The women's long-sleeved inner layer is comfortable and slim, creating a cool and hot girl style;
The same jacket for men and women does not pick the figure, creating an oversize and comfortable experience;
Men's cargo pants/parachute pants meet the American retro style and are full of personality;
A reversible plush jacket is suitable for multi-scene wear, layered and stylish......
It is worth mentioning that the familiar Hollister Co. sub-brand Gilly Hicks also fully demonstrated the brand charm in this store renovation.
Gilly Hicks, as a sportswear brand under the Abercrombie & Fitch Group, has always believed that "sports can awaken the vitality of the body and mind and start a pleasant daily life". That's why we've created comfortable and soft fabrics to create fashion-forward pieces that will inspire you to wear them for a variety of indoor and outdoor sports.
This time, the Shanghai Global Harbor store has changed the previous shop-in-shop format and integrated fashion-forward clothing items into the entire Hollister House, forming a unique Gilly Hicks landscape, stunning 2024 with new equipment from the inside out!
Through Hollister Co.'s rich and diverse clothing collection, along with the beautiful daily life of young people, the "#Hollister鸥鸥TD" mark echoed the brand's iconic Little Seagull logo was created, inviting the new generation to show their unique outfit creativity and record every wonderful moment of their own.
New Year's Change, uninhibited
This Spring Festival
Immerse yourself in the trendy landmarks of the magic capital
Hollister Culture
Have an unforgettable New Year!