01
Over the weekend, an old classmate asked me a question: Can ordinary people turn the tables by relying on the official account to monetize?
Affected by the force majeure of the market, his salary fell off a cliff. used to earn tens of thousands of dollars a month, but now, it is no exaggeration, and there is only a fraction left, because the year-end bonus of the big head has been cut.
He said the last two years have been frustrating.
This frustration may not only be caused by the decline in salary, but also the demand for a sense of accomplishment and being seen.
He said that he wanted to make money from the media, and he felt that it seemed to be the world of young people. Now the post-00s have all debuted, and the post-80s have really been photographed dead on the beach.
Because I am a middle-aged man who has been writing official accounts and has earned a good income, he asked me, is it difficult for an official account to make money?
I replied, "Yes, age is really not an issue." There are many monetization channels and methods for official accounts. I used to do the official account monetization camp, and there were many middle-aged people. ”
Some people are approaching retirement age, but they still pick up a pen to record their lives;
Someone has had an accident in middle age, and his previous career came to an abrupt end, came to my training camp, opened an official account to solve the problem, I also turned to the official account of this young lady yesterday, and the last few articles are thousands of reads, I am really happy for her;
There are middle-aged mothers, who write after their children fall asleep, and earn 4000+ in traffic fees a month;
Revenue sharing of the accounts of the monetization partners
Some people like poetry, write poetry and beautiful essays, and write 100,000+, 30,000+......
100,000+ written poems and beautiful essays
So, age, really not a problem. In fact, there are many advantages of middle-aged people, and the soft power and general knowledge accumulated in many workplaces are all helped by the development of multiple self-media monetization methods in the later stage. For example, the ability to think deeply, such as the ability to solve problems.
But to be honest, middle-aged people do have a stuck point that is different from that of young people.
Middle-aged people, especially those who have had some experience and achievements in the workplace before, the biggest stuck point is that they are not willing to start from small things.
The ceiling of self-media monetization is indeed very high, and I am an example. I wrote the official account in Beijing at the age of 30, and many old readers know this experience very well. People have watched me grow along the way.
However, no matter how big the possibility of self-media, no matter how tall the building, it is built brick by brick, you have to lower your head first and move these bricks well, so that you can exert your stamina.
02
When it comes to moving bricks with my head down, I'm too good at it.
It's all tears when I talk about it, and I'm a devil who turned careers. I don't even know why I've cut so many tracks.
I changed majors once in school. Before I studied architecture, I studied electrical information, and most of my classmates in my original major were in the State Grid, the back office of the bank, and Dell HP.
When I was an architect, I painted the JD.com building and reported the plan to Liu Qiangdong in person, and then I went to a central enterprise to build a nuclear power plant, and then I switched to the Internet.
Every time you cut the track, there is a process of lowering your head and moving bricks.
When I was in Tongji, in order to change my major, I found a teacher from the Academy of Fine Arts, and I soaked in the studio with the art examination students, and there were many experiences of all-night sketching.
Later, I successfully passed the major transfer exam for Tongji people, which only accepts single-digit students.
When I switched to the Internet, I started as a product manager at the age of 28. The teachers who took me were all in their early 20s, and I was called in the middle of the night to take the test, and I stayed up late until 3 a.m. to change the plan.
Later, I entered the traditional industry with 0 foundation, and in a few months, I became the partner of the startup company that the company focused on incubating at that time, and the first natural person shareholder of the company, and had a broad horizon.
In Beijing, at the entrepreneur event, a Silicon Valley teacher is sharing ORK
I also like Peking Opera, and many people who listen to me sing and watch me perform think that I have been in elementary school. In fact, I only listened to Peking Opera for the first time in high school, and after falling in love with it, I found a teacher at the Peking Opera Company to study in college. The sword dance of "Farewell My Concubine", the figure of "Selling Water" running the whole audience, etc., I got up at 6 o'clock every morning to practice during college.
I performed at the Tongji Auditorium
Later, I performed at the Tongji Auditorium, performed at the Yu Garden in Shanghai, and won the first prize in the National College Student Peking Opera Competition.
At the age of 30, he began to do self-media and write public accounts. Actually, I didn't have any ambitions in the beginning, I just wanted to be a freelancer.
Because I love to travel, I have been to 15 countries at the time, and I just happened to be pregnant, so I thought it was good to be a freelancer.
Love to travel, love freedom haha
As a result, my seriousness, coupled with the experience I have accumulated in my life to start from 0 and get results, made me write an official account freelance job and earn 30,000, 50,000, 100,000, and 200,000 yuan a month......
03
So, if you ask me, is it too late for middle-aged people to write an official account?
Of course it's in time. Not only is it timely, but I even think that everyone who wants to improve their life or promote themselves should write about it.
Whether we are doing business, building a personal brand, or seeking career development, the official account can become a personal business card for us.
However, as mentioned above, you must have the determination to move bricks from the ground and the belief to do small things well.
Without this ability to work in the field, in this era of individual entrepreneurship, the more glamorous it was, the faster it failed.
Old readers know that my husband and his brother are from Zhejiang, and their ancestors are all in business, so there are some business friends in Hangzhou and Ningbo, and there are also special groups for tea bureaus. So in the past few years in Zhejiang, I have seen the ups and downs of people.
Last year, I had dinner in Hangzhou, and an entrepreneur at the same table had invested in several super-famous projects in well-known institutions (I can't say the specifics). planned to do a big job in Hangzhou, but as a result, he became a dishonest person in two years.
Why? You just can't start with a brick.
As soon as he came up, he did top-level design, rented a large office in Hangzhou, and hired dozens of people, but he ran in the wrong direction twice, and the money was burned clean. Because I signed a bet, I ......
The more glamorous it was, the more difficult it was to have this ability to go to the ground.
So, a lot of people feel like they're ordinary. In the era of individual entrepreneurship, this "ordinary" is an advantage. I will not overestimate myself, and I am willing to start from small things, and then choose the right time to grow upward.
It is like a small grass squeezed out of the cracks of stones, which seems small, but its vitality is extremely vigorous.
And middle-aged people really start to move bricks in the field of self-media, and you will find that the accumulation of previous lives will gradually be useful.
These are the stamina.
There's a lot of stamina. At the age of 18, I became a sketch with 0 basic paintings, at the age of 28, it is not bad for me to change careers to the Internet, and at the age of 30, I immersed myself in self-media and made millions of dollars.
May you also have a vigorous vitality and grow upward.
The author of this article: Brown Xiaomo, who has been deeply involved in self-media light entrepreneurship for 5 years, has 500,000+ fans on the whole network. From a 4K monthly salary to a Beijing central enterprise architect, he quickly completed the transformation of his identity and career, with an annual income of 7 figures.
In 2024, I will accompany more ordinary people to do business and find customers on self-media.
It's Brown Xiaomo, click above to follow @Brown Xiaomo, and share dry goods for you. Send me a private message to reply with the number "68" and send you a gift package to make money.