On February 1, the Ministry of Commerce of the People's Republic of China, together with relevant departments, announced the third batch of China time-honored brands, identifying 382 brands as China time-honored brands. Guangdong Luofu Mountain Chinese Medicine Co., Ltd. (hereinafter referred to as "Luofu Mountain Chinese Medicine") is on the list, becoming the first and the only enterprise in Huizhou City to be rated as a Chinese time-honored brand.
Guangdong Luofu Mountain Chinese Medicine Co., Ltd.
【China Time-honored Brand】
Profound historical heritage and distinctive cultural characteristics
According to the Administrative Measures for the Demonstration and Establishment of Chinese Time-honored Brands, China Time-honored Brands refer to brands (trade names, trademarks, etc.) with profound historical heritage, distinctive cultural characteristics, unique technology, excellent design and manufacturing, high-quality products and services, efficient marketing channels, and wide social recognition. A time-honored Chinese brand shall meet the following basic conditions: the brand has been established for more than 50 years (inclusive), has the characteristics of the Chinese nation and distinctive regional cultural characteristics, provides products, skills or services with high economic and cultural value for residents' lives, and is representative, leading and exemplary in the industry or field to which it belongs, and has been widely recognized and praised by the society.
It is understood that at the end of 2006, the Ministry of Commerce recognized the first batch of Chinese time-honored brands, and in 2010, the second batch of Chinese time-honored brands. In February 2023, the demonstration and creation of China Time-honored Brands will be launched, and the two batches of China Time-honored Brands identified in 2006 and 2011 will be reviewed, and the third batch of China Time-honored Brands will be recognized at the same time. After enterprise declaration, local recommendation, social publicity and other procedures, the third batch of Chinese time-honored brands list was officially released a few days ago, and 382 brands were identified as Chinese time-honored brands, including a total of 17 from Guangdong, only 2 pharmaceutical brands, and Luofu Mountain Chinese Medicine was impressively listed. At present, there are 1,455 time-honored Chinese brands in the country.
An excerpt from the list of the third batch of Chinese time-honored brands.
【Luofu Mountain Chinese Medicine】
Development in inheritance, growth in innovation
Located under Luofu Mountain, the "Luofu Mountain" brand of Luofu Mountain Chinese Medicine can be traced back to the Ming Dynasty, with the "Luofu Mountain Baicao Oil" of Luofu Mountain Huanglongguan Taoist Chen Bohui, and the "Luofu Mountain Rheumatism Plaster" of Luofu Mountain Chongxuguan Taoist Zeng Huanzhang, etc., because of its good efficacy and wide use, it is well received by the people around Luofu Mountain and even in the Lingnan area, and the brand of Luofu Mountain Pharmaceutical is also widely spread. Founded in 1969, Luofu Mountain Chinese Medicine is a modern high-tech pharmaceutical enterprise established and developed on the basis of inheriting the "Luofu Mountain" brand with a long history and good reputation. Today, Luofu Mountain Chinese Medicine has 16 dosage forms and more than 180 varieties, Luofu Mountain rheumatism plaster has been included in the list of intangible cultural heritage of Guangdong Province, and Luofu Mountain Baicao Oil has been included in the list of national intangible cultural heritage.
Luofu Mountain Herb Oil.
The baptism of time lasts for a long time. Luofu Mountain Chinese Medicine develops in inheritance and grows in innovation. As a traditional Chinese medicine pharmaceutical enterprise, Luofu Mountain Chinese Medicine inherits the essence of traditional Chinese medicine while striving to promote the modern development of traditional Chinese medicine through continuous scientific and technological research and development. As of 2024, Luofu Mountain Sinopharm has obtained a total of 142 patents, including 71 invention patents. The company's compound rheumatism Ning and Gong Yanping series products and anti-inflammatory and choleretic products won the China Patent Excellence Award in 2016, 2017 and 2018 respectively, and is the only pharmaceutical enterprise in Guangdong Province that has won the China Patent Excellence Award for three consecutive years in recent years.
【Future Blueprint】
We will make every effort to build a new structure for the life and health industry
In February 2023, the Ministry of Commerce of the People's Republic of China and other five departments jointly issued the Administrative Measures for the Demonstration and Creation of Chinese Time-honored Brands, giving full play to the demonstration and leading role of time-honored brands in commercial circulation, consumption promotion, quality management, technological innovation, brand building, and cultural inheritance. The Central Committee of the Communist Party of China and the State Council issued the "Outline of the Strategic Plan for Expanding Domestic Demand (2022-2035)", which proposes to build Chinese brands and cultivate and develop Chinese time-honored brands and characteristic traditional cultural brands.
Nowadays, the "Millions and Thousands Project" is in full swing. The Seventh Plenary Session of the 14th Boluo County Party Committee was held a few days ago. At the meeting, it was proposed to focus on strengthening the four pillar industries of a new generation of electronic information, intelligent equipment manufacturing, new materials and new energy, cultivate two emerging industries and future industries of new energy storage and life and health, empower and upgrade traditional advantageous industries such as modern furniture, and strive to build a "4+2+N" industrial system that supports strong industrial counties. Luofu Mountain Chinese Medicine is a powerful starting point for Boluo County to adhere to the manufacturing industry and cultivate excellent and strong life and health industries. At present, the Luofu Mountain Traditional Chinese Medicine Industrial Park project with a total investment of 1.8 billion yuan is under construction. The project will upgrade the R&D system of traditional Chinese medicine, increase traditional Chinese medicine health services, etc., and continue to expand and upgrade the industrial structure of Luofu Mountain Chinese Medicine. "China's time-honored brand is a gold-lettered signboard with a lot of weight. Yan Zhibiao, chairman of Luofu Mountain Sinopharm, said that the company will take practical actions to demonstrate the mission and responsibility of China's time-honored enterprises, polish the golden signboard of China's time-honored brands of traditional Chinese medicine, and make greater contributions to the high-quality development of the traditional Chinese medicine industry in Boluo and even Huizhou, and to accelerate the growth of Boluo into a 100-billion-level economic powerhouse.
The construction of the Luofu Mountain Traditional Chinese Medicine Industrial Park project is accelerating.
In the future, Luofu Mountain Chinese Medicine will closely focus on the principles and development goals of the national "14th Five-Year Plan for the Development of Traditional Chinese Medicine", inherit the essence, keep integrity and innovation, expand and strengthen the cultivation of Chinese herbal medicines, drug development and the inheritance of Chinese medicine culture, and make every effort to build a life and health industry structure of "enterprise production + Chinese herbal medicine planting + health care services". At the same time, we will use new Internet technologies to promote the multi-dimensional cross-border integration of online and offline in an all-round way, lead the national trend, help Chinese medicine products and services open up a wider market, and promote the high-quality development of Chinese medicine and go to the world.
Text/Photo: Hui Bao all-media reporter Li Yanwen, Zhu Liting, correspondent Fei Hailin, Xue Wanli