As the pace of the New Year is getting closer and closer, the heat of the New Year's goods market has become significantly higher. Among these people who are busy buying New Year's goods, young people are definitely the most eye-catching group.
Everyone hopes to bring good luck to the new year by buying New Year's goods containing the "dragon element", and countless young people have staged a "dragon is spiritual" in the New Year's goods market, which has led to the heating up of the zodiac economy.
Walking in the major shopping malls and bazaars, it can be clearly seen that merchants have put all kinds of Year of the Dragon goods in the most conspicuous position on the shelves. From the Year of the Dragon album, Year of the Dragon ornaments, Year of the Dragon ornaments, to the Year of the Dragon Spring Festival couplets, Year of the Dragon clothing, and even the Year of the Dragon food, the "dragon content" can be said to be full.
A merchant said: "In the past month, the sales of dragon-related New Year's goods have begun to grow explosively, and many young people have come to buy various New Year's goods such as dragon year albums and couplets. ”
The "dragon", which symbolizes luck and auspiciousness, of course, the more the better. Not only should there be a dragon in the house, wear a pair of dragon autumn pants, go out to see a "dragon calendar", change into a dragon Hanfu, and even sleep with a dragon pillow, young people are becoming "dragon in the dragon".
On major e-commerce platforms, the sales of New Year's goods in the Year of the Dragon are also rising. Data shows that since January, the number of searches for "dragon" on some e-commerce platforms has exceeded 23 million.
And young people's interest in New Year's goods for the Year of the Dragon is significantly higher. Among the consumers who have purchased dragon element products, the "post-00s" and "post-90s" account for nearly 55%, which is the main consumer force in the New Year's goods market.
The post-00s prefer basketball shoes and sports canvas shoes with dragon elements, and many post-90s generations who have become married prefer baby diapers and children's onesies with dragon elements.
On Vipshop, all kinds of national tide New Year's greetings for the Year of the Dragon have also become popular sales. On the platform, the sales of national fashion clothing with the theme of the Year of the Dragon New Year and the Year of the Dragon New Year's greetings soared by 120% compared with the week before the New Year Festival, and the sales of sports sweatshirts with the theme of the Year of the Dragon increased by more than 3 times month-on-month.
In addition, the Year of the Dragon limited gift box is also a frequent visitor in the shopping cart of young people this year. Many people choose to give gift boxes for the Year of the Dragon to family and friends, symbolizing good luck and blessings in the new year.
Vipshop's overall sales of recent New Year's gift boxes increased by 63% month-on-month. Some of them are limited gift boxes for the Year of the Dragon, with the theme of "auspicious dragon offering rui, writing and blessing", and incorporating the word "dragon" of eight famous calligraphers such as Su Shi and Huang Tingjian into the gift box packaging, which is especially popular with young people. Now, with the end of the New Year's Festival, major platforms have started to "keep the Spring Festival closed", and products related to the Year of the Dragon continue to sell out.
People buy limited products for the Year of the Dragon, in fact, it is a kind of love and respect for traditional Chinese culture. This not only reflects everyone's good expectations for the new year, but also reflects the confidence and pride in Chinese culture.