With the continuous advancement of urbanization and infrastructure construction, people's health conditions and medical standards have improved, so that people's life expectancy is also increasing. However, as they get older, they also face many challenges.
For example, many people choose to re-enter the workforce after retirement, although the vast majority of people make this choice only out of interest and self-fulfillment, but it is not excluded that the purpose of some people to re-enter the workforce is due to economic needs.
For example, the elderly who do not have stable social security, including the elderly in rural areas, who do not pay social security when they are young and cannot enjoy stable pension when they are old, have to seek more employment opportunities to meet the most basic living and economic needs.
In addition, the traditional perception of people in their sixties and seventies is often seen as something to be cared for, but now they are becoming an integral part of the socio-economic structure.
For example, today's elderly are not only more active in the labor market, but even their influence in the consumer market is increasing.
As they age, their consumer needs and preferences also change, driving subtle changes in the entire market structure.
In this case, the "two practical problems" that the elderly in their sixties and seventies will face in the future, it is recommended that everyone prepare in advance:
1. Career reinvention.
The first question that older people will face is inextricably linked to the second wave of careers.
With the increasing awareness and acceptance of the elderly labor force, the elderly are no longer just a "retirement group" in the traditional sense, and they seek to develop in the new field of work as a new social trend.
But for the elderly, career reshaping does not mean simply seeking a part-time job, but also involves renewing skills, learning adaptability, and even reshaping professional identity.
As a result, they need to keep up with the times and update their skills to adapt to the new work environment.
This means that older people who are re-employed will face the possibility of taking training courses to learn new technologies or even change their field of work entirely.
Of course, the prerequisite for all this is that the elderly need to have sufficient learning adaptability and psychological preparation.
2. Changing social roles
Nowhere is this more evident than in the consumer market.
In recent years, the consumption capacity of the elderly in mainland China has grown rapidly, and the average annual growth rate is significantly higher than that of the "post-80s" and "post-90s". Especially in the field of fashion consumption.
According to the data, online shoppers over the age of 56 have seen a year-on-year increase of more than ten times in summer-related clothing. Sales of pearl earrings, pendants and other accessories increased by more than 150% year-on-year. At the same time, the travel and smart device market is also growing rapidly.
It is worth mentioning that in the future, there will be more elderly people in the mainland. According to the latest data, around 2035, the number of elderly people aged 60 and above in the mainland will exceed 400 million, accounting for more than 30% of the total population.
In other words, as the size of the elderly population continues to rise, and the spending power of the elderly gradually increases, the market must adapt to this change and introduce products and services that are more in line with their needs.
For example, from tourism to health care, from education to entertainment, almost every sector could be affected by this demographic shift.
In this case, market researchers and business decision-makers need to constantly adjust their strategies to cater to this emerging and growing consumer group.
So, the question is, what do these changes mean for the younger generation, and what role will the younger generation play in such economic and social changes?
3. Relevance to young people
Many people feel that the re-employment of the elderly and the increasing consumption of the elderly do not have much to do with themselves, in fact, all of this is closely related to our younger generation.
First, young people need to adapt to an increasingly ageing social structure
The intensification of aging means that the younger generation must first adapt to this aging social structure, for example, in the past, the new community you lived in, the current rarely saw the elderly, and in the near future, almost all the people you see when you look up.
Second, young people need to adapt to working with older people in the workplace
As the aging population intensifies, re-employment and even delayed retirement will be inevitable, which means that the entire younger generation will inevitably have to work with the elderly in the same company in the future.
Finally, young people face competition for consumption
According to the "China Aging Industry Development Report" released by the National Working Committee on Aging, it is expected that between 2014 and 2050, the consumption potential of China's middle-aged and elderly population will increase from 4 trillion yuan to about 106 trillion yuan, accounting for 33% of GDP, becoming the country with the largest market potential for the aging industry in the world. It also indicates that young people will compete with them in the consumer market.
In addition, it is more important to pay attention to the fact that although the silver economy means greater competitive pressure, for us young people, we must also see the future development prospects.
For example, young people can think about how to effectively use the opportunities brought about by this demographic change, such as developing innovative products and services for the elderly, or taking into account the same challenges they may face in the future in their career planning, so as to increase their competitive advantage in the market and even seek higher and longer-term development.
In conclusion, this generation will find its place in a diverse, multi-layered, ever-changing economic and social environment. What do you think about this?
Wan Ziwen said: Every word of the article was typed out by me, and I clicked "watching" to let me know that you are also "doing your best" for life.