Lebanese haute couture brand Georges Hobeika Haute Couture Spring-Summer 2024 Haute Couture for Women
Maison Georges Hobeika Couture Spring 2024 is a first for the Maison inspired by and paying homage to the Arab world. It references the glamour and beauty of Middle Eastern women, the joyful and creative aspects of the region’s culture, and the sense of compassion and care displayed throughout the Orient. Elements of childhood nostalgia meld with the spirit of the 50s, 60s and 70s to echo the joie de vivre of the eras’ parties, while a sense of streamlined modernism brings a contemporary edge to the designs. Colorful silhouettes and playful details express the warmth of the Arab spirit, translating a feeling of hope and compassion. For Co-Creative Directors Georges and Jad Hobeika, this collection is a love letter to the women and the culture which nurtured them and continue to influence them.
The Spring 2024 fashion for the Georges Hobeka estate is the estate's first fashion inspired by and paying homage to the Arab world. It mentions the charm and beauty of women in the Middle East, the joy and creativity of the region's culture, and the compassion and care shown throughout the East. Elements of childhood nostalgia blend with the spirit of the '50s, '60s and '70s, echoing the joie de vivre of a period party, while the streamlined modernist feel brings a modern twist to the design. Colorful silhouettes and intriguing details express the warmth of the Arabian spirit, conveying a sense of hope and compassion. For co-creative directors Georges and Jad Hobeika, this collection is a love letter to women and the culture that nurtures them and continues to influence them.
True to the carefree, glamorous attitude of Beirut in the 1960s, silhouettes are poised and elegant, the models impeccably coiffed, as if stepping out of the salon on their way to a party. This sense of fun and happiness is evident not only in a vibrant color palette in shades of red, green, pink, purple and blue, but also in light-hearted inspirations from Arabian culture. The quintessential coffee cup, central to Lebanese social occasions, is reinvented as an earring, while the swirls of its grains – used to predict good fortune – are worked as prints and motifs across flawless column dresses. Tapestry and rugs are also a key feature, whether as dresses or skirts, they ingeniously wrap the models’ body. Also, fringed borders and intricate details reflect the oriental feel on shoes and bags. The spirit of the 1001 Nights is present in the shimmering motifs and translucent designs, with a coat as if crafted from glass, and magical tulle and mousseline gowns which appear to float, as if simply suspended on the body. Details from childhood memories – a treasured garden, a backgammon board – appear in the intricate embroideries which are a Maison GEORGES HOBEIKA trademark, alongside highly detailed thread work with a contrasting texture, replicating the tapestry and fringes of a rug: the house’s unique savoir-faire placed at the service of emotion.
Inspired by the carefree, glamorous attitude of Beirut in the '60s, the silhouettes are calm and elegant, and the models have impeccable hairstyles that make it feel like they're out of a haute couture store heading to a party. This sense of fun and well-being is reflected not only in the vibrant shades of red, green, pink, purple and blue, but also in the light-hearted inspiration from Arabian culture. The typical coffee mug, which was at the heart of Lebanese social occasions, has now been repurposed into earrings, while its textured swirls (used to predict good luck) have been made into flawless prints and patterns on maxi dresses. Tapestries and rugs are also a feature, whether dresses or skirts, which subtly wrap around the model's body. In addition, fringed borders and intricate details reflect the oriental flair of shoes and bags. The glittering patterns and translucent designs embody the spirit of the Thousand and One Nights, the coat seems to be made of glass, and the magical tulle and tulle gown seem to float on the body, as if it were just suspended on the body. Details from childhood memories – precious gardens, backgammon boards – appear in the intricate embroidery, which is the trademark of Maison GEORGES HOBEIKA, as well as in the highly meticulous thread craftsmanship and contrasting textures that replicate the tapestries and tassels of the carpet: the brand's unique skill - fairness is at the service of emotions.
Also, evident throughout the collection is the contrast between sensuality and modesty, as dresses twirl in an entrancing choreography inspired by Oriental dance. Curves are at once enhanced and revealed, yet hands remain covered throughout, with the gloves becoming a quintessential element, a dégradé beginning at the fingertips and gently shifting through the spectrum of colours. Ornate bags are worked to match the gloves, continuing the sense of playfulness and attention to detail evident in the whole collection. Celebrating the joyful spirit and open mind of an entire region, Maison GEORGES HOBEIKA offers a timely reminder of its creative roots.
In addition, the contrast between sensual and demure is evident throughout the collection, with skirts swirling in a captivating dance inspired by oriental dance. The curves are immediately enhanced and revealed, but the hands are always covered, the gloves become a typical element, and a gradient starts at the fingertips and changes gently in the color spectrum. The opulent bags echo the gloves, continuing the playfulness and attention to detail evident throughout the collection. Maison GEORGES HOBEIKA celebrates the joyful spirit and open-mindedness of the entire region, a timely reminder of its creative roots.