On February 1, 2024, the 10th anniversary of Coxault and the first year of listing were held at Sofitel Beijing. It marks the opening of the first year of Cosai's first year of listing after ten years of glorious history.
Ten years of hard work, wisdom to enjoy the future. In the past ten years, Coxa's efforts have been to build a cutting-edge domestic brand, with the mission of concentrating on building an exclusive "skin-studying" brand for Chinese people, fully practicing the brand concept of "perceiving life and the beauty of true self", inheriting Chinese culture with ingenuity, and using innovative technology to create a comprehensive quality lifestyle for the people.
On the same day, Mr. Zhang Wei, Chairman of Coxel Group, Mr. Wang Jinbo, Vice Chairman and President of Coxel Group, Mr. Lee Jong Hyun, Director Representative of Coxel Korea R&D Center, Mr. Yang Jingyun, Secretary General of Beijing Hairdressing and Beauty Association, Dr. Wei Peng, Founder of Beauty Industry Fund, Mr. Yang Xu, Vice President of North American Association, Chairman of Beijing Mitang Enterprise Management Co., Ltd., and Dr. Jin Shengjin, Chairman of Huazhang Holding Investment, reviewed the glorious history of Coxa's 10 years with the guests, jointly opened the first year of listing, and looked forward to a bright and beautiful tomorrow.
In the past ten years, Coxay has accelerated its growth into a typical example of high-quality development of Chinese beauty brands. The company uses its Botanical Extract Qingying Series, Zhenyan Picking Up Light Series, Yayue Light Living Series, Light Radiance Series, Popular Single Products and Body Luxury Series as the carrier, so that domestic skin care has told a new moving story in basic scientific research and brand building, and has grown strongly in the past two years to achieve leapfrog development.
For a long time, Cosai has been well aware that the brand carries more recognition of its products and services by some people, and is a product derived from the mutual run-in between the brand owner and the customer's purchase behavior. A good makeup brand, it must be of high quality and guaranteed, which is the cornerstone of the survival and development of a makeup brand. With a strong scientific research cooperation system, it has helped Cosai to make breakthroughs in basic research, extraction of natural functional ingredients, product technology and practical efficacy testing. On July 27, 2022, Coxai won the "2022 China's Most Potential Brand in Science and Technology Innovation" award.
In 2024, the first year of listing, Kosai will introduce new members, complete the organizational reorganization and equity reorganization, seize the TOP1 cosmetics personalized service data service provider, realize the strongest skin data detection and storage "bank" in China, empower thousands of beauty stores with personalized products to attract customers, and complete the ecological upgrade of online and offline resources.
It is with this craftsman spirit that Kosai is at the forefront of domestic cosmetics brands. In the future, Coosa will continue to rely on keen insight, strictly control the quality and effect of products, and continue to upgrade in the field of brand structure, so that more people can see the charm of domestic products and show the world Oriental self-confidence!