Why did Apple's revenue plummet in China? Using price for sales, netizens criticized the five major shortcomings of the iPhone
If a brand's market share rises sharply, but its revenue is declining, what does that mean? I am afraid that it is necessary to carefully explore whether the product strength is not good, and it is sacrificing profits through price wars to maintain market share. But on the other hand, it also shows that the product is very competitive, and as long as the price is right, there are still many people who will buy it. So who is this brand, needless to say, Apple is in such a situation now.
Previous third-party research data shows that Apple's share of the Chinese market is far ahead, far from being trampled under Huawei's feet before 2020, but has jumped from the fourth place in the Chinese market to the first position in two years. However, the latest financial report shows that Apple's revenue in Greater China, including Chinese mainland, fell by 13%, and Cook also specifically clarified that it was not because of the popularity of the iPhone.
From the perspective of products, does Apple really not know whether the popularity of Apple's iPhone is good? Domestic users and netizens criticize the various shortcomings of today's Apple iPhone, and some of them are no longer even a problem of one or two generations, has Apple paid attention to it? We still have to discuss revenue with such product strength, so can it work? Today, let's take stock of the five major shortcomings of Apple's iPhone and see which one is inconsistent with the facts.
1. Signal misconduct
Yes, the signal of the Apple phone has not been good until now. Previously, many Apple fans blamed the problem on Intel's baseband, but the fact is that it is not much better to change the Qualcomm baseband, but it has changed from very poor in the iPhoneX period to barely usable now.
There were also some die-hard fans who said that Apple's self-developed baseband performance was first-class, and when Apple replaced it with self-developed in 2025, all other mobile phones would be finished. As a result, the fact is that Apple is negotiating with Qualcomm to supply 5G baseband for two more years, because Apple's own baseband is experiencing difficulties again, and I am afraid it will not be able to get it out before 2027.
2. Battery life is not good
Apple's battery life is not good due to many reasons. First of all, the overall design architecture is not conducive to accommodating large batteries, and there is no way to ensure long battery life. In terms of fast charging, the widely used charge pump has not been introduced, resulting in the use of 27W fast charging is already hotter than domestic 100W fast charging. And whether it is the rate of battery loss or the endurance at low temperatures, it shows that Apple uses very poor quality battery cells, which are even inferior to thousand-yuan machines.
Apple's battery life is not a technical problem, and there may be some restrictions on the battery size, but the quality of the battery cells and the charging scheme are all attitude problems. This is actually not a problem for Apple, the increase in specifications means the increase in cost, but there are still people who buy without these.
3. The experience is not good
Perhaps the only thing worth talking about now is fluency, but this is what the UNIX-Like solution should be, fluency is not called news, and non-fluency is called news. As for other aspects, at present, iOS is too far behind domestic mobile phones, whether it is interface interaction logic or gesture operation, etc., domestic mobile phones are called once they have been used, they can't go back.
4. Performance is not good
Who would have thought that domestic mobile phone users didn't take it very seriously, but it became popular among Apple users, because this thing can really improve the game performance of Apple iPhone. Some people may question, isn't Apple's own A-series chip running a score to kill all sides, how can it become a performance failure? Of course, there is no problem with running scores, but it only runs for a few minutes, and the heat dissipation is not strong, and it will be pulled after playing games for a long time. Therefore, various game events so far have been designated to use domestic mobile phones.
5. The screen does not work
Apple's screen is not good, and this is only known after using it. Although the display scores well in various indicators, such as DXOMARK, which gives it a very high score, it sticks to low-frequency PWM dimming, so you can try it for a little longer!
In fact, Apple's iPhone can also pick out some unsatisfactory points in other aspects, such as Apple's iPhone15 Pro MAX, a telephoto, the sharpness of which even fruit fans dare not say "real", and this is still an official sample. However, I have to admit that as long as Apple lowers the price, it is still a real fragrance model, and few domestic mobile phones can compare with it. Therefore, on the one hand, the sales have skyrocketed, dominating the list of 618 and Double 11 every year, and on the other hand, the revenue has plummeted, which is actually normal and not contradictory.